New indepth page for content marketing - feedback?
-
I finally figured out that to EARN quality links I need some great content that I can share. Content that is valuable to people.
So I created a (indepth?) article with some pretty sweet infographics. This is NEW to me. So I was hoping I could get some feedback on this before I attempt to promote it to media and industry publishers.
Here is the link: http://www.titanium-jewelry.com/jewelry-insurance-info.html
Would love your feedback and suggestions!
Thanks
ron
-
Yes, thank you Egol and Peter!
-
Had to come and give a thumbs up to this question and to all of the responses. Thank you for all of the suggestions and improvements regarding this question. Coming in to Q&A and seeing responses like this is one of the reasons why I love working at Moz. Thank you to all of the community members who give so freely of your time and expertise in Q&A!
-
Yes, that's much better. It's a lot more engaging I think.
Just a small technical issue with how the page displays in Chrome (and I would think Safari too). On all of the sets of bullet points, the first bullet point (but not the text of it) is aligned right. This is being caused by there being floats on each block of text (e.g. div, p etc) in your HTML being applied from your CSS.
Rather than going through and changing your CSS for each of the blocks, if you add just a clear:both to the ul in your CSS, that should fix it. So as follows:
ul {
clear: both;
}Otherwise, it's all OK. Good luck to you with this.
Peter
-
Nice work! I think that will have a much better chance of pulling traffic from search.
I think that there is still some potential here for more articles in this theme - which will strengthen this article in search.
How about a technical article about rings going down drains... .
<title>OMG! My Ring Went Down the Drain! How to Retrieve It.</title>
Don't panic! Don't run more water. If this was in a kitchen or bathroom sink your chances of getting it back are close to 100%. Here's what to do... we have photos to help you get it back step-by-step. Maybe a video.
<title>How to inventory and document your jewelry collection</title> How to use this for insurance claims, informing pawn shops and helping law enforcement after a theft. All the info you need and how to organize it. (also a great way to help your family know the value of your items after you are gone)
Lost your ring at the beach, in the lawn, etc? How to find it...
Lost your ring in the car? Where they usually hide....
There are a ton of articles in this vein. If you have all of them your site will start to get traction...
-
I made changes to the page based on what was recommended and I like it much better now.
Thanks guys! I'm so glad I'm part of moz.com with such great resources.
-
Some great pointers Egol. "OMG! My ring fell down the drain."... brilliant. As you say, taking an angle like that is going to make a sleepy subject much more sharable.
Peter
-
Thank you Egol!
Never thought this angle. My initial idea was to create something valuable that some jewelry industry blogs and news media blogs would mention and link to. So I thought after the page was perfected I would reach out to these people and mention that their readers might find this beneficial.
Now you have my brain swimming!
-
Hi Peter,
Thanks so much for the feedback. Yes sir, I do appreciate it!
Good call on the tips. I'm going back in there and editing right now.
I really appreciate it!
-
Nice work.
I think that this is the start of a great article. Agree with Peter that it could use a little editing.
But great start and great images.
This type of article is too valuable to give away. If I wrote it it would go on my site only and I would promote it by linking to it from my homepage, featuring it on my blog and mentioning it on relevant parts of my siite. I have a lot of traffic so it would probably be shared by my visitors. If I didn't have traffic like that they I might look to a couple blogs to see if they might mention it.
This article is targeting really difficult keywords. "Jewelry insurance".
I might change that if my site was not powerful enough to launch it to visiblity in the SERPs.
"Jewelry Insurance" is a sleepy subject.
If you change the focus to.... "OMG! My jewelry was stolen".... "OMG! My ring fell down the drain." Then you have an article that personizes the subject and makes it much more sharable. IF someone posts on the web that they had this type of loss, then helpful people might link to your article as a source of guidance.
"What to do when your jewelry is stolen"... is URGENT, thus highly sharable...... while "jewelry insurance" is SLEEPY.
So, I would refocus.
Good luck.
-
Hi Ron
I like the page a lot and the graphics look really good. There's a good amount of content which is good for indexing of course.
From a readability point of view, I think it needs some work though. You make a good point at the start that people are not that motivated to read about insurance and you are absolutely correct. But I don't think you need to say that - especially in the opening sentence. For me it's a negative start. I would lose that first sentence completely.
To make the page more readable I think you need to break it up a bit. You have done that well with the sub-headings, but I think you need to condense the paragraphs or split them to make them more bite size. Consider using bullet points in places to cover the points you want to make in some paragraphs - and use bolded text where you want to emphasise something - it will give the page a bit of a lift visually.
Having said there is a good amount of content which is great for indexing, it may be worth reading through and seeing if there is anything you can cut out. I know that sounds counter-intuitive from an SEO indexing point of view, but sometimes less is more even for search engines. More text, doesn't mean more relevance for Google, but clearer more understandable sentences would do.
All in though, good job. I hope my comments are helpful.
All the best to you with this,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why rankings dropped from 2 page to 8th page and no penalization?
Dear Sirs, a client of mine for more than 7 years used to have his home page (www.egrecia.es) between 1st and 2nd page in the Google Serps and suddenly went down to 8 page. The keyword in question is "Viajes a Grecia". It has a good link profile as we have built links in good newspapers from Spain, and according to Moz it has a 99% on-page optimization for that keyword, why why why ??? What could I do to solve this? PD: It has more than 20 other keywords in 1st position, so why this one went so far down? Thank you in advance !
Intermediate & Advanced SEO | | Tintanus0 -
New site migration (multiple sites into one + new domain)
Hi, I have read so many very helpful guides and experiences from you guys that will greatly help me but I have a few questions please. Our company has 3 sites, the main site and 2 sites for different product ranges: BrandProductName.com (main site - DA = 22 raking well for product name) Productname2.com (DA = 10 ranking very well for product name and little competition) BrandProductName3.com (DA = 10 poor ranking) We wish to bring all the sites into one with categories for the 3 different product. The main site is an e-commerece site whereas the other 2 are not (currently). On top of this as the main domain has one of the product names in it they wish to change the domain to be just Brandname.com. So the plan is to combine site 2 and 3 into site 1 and change that domain name. As you can imagine this is going to be quite a job. I am fairly happy with the steps required (having read all the guides and migrated many sites in the past) but with the added domain name change this is a little daunting. So my questions are: Should I merge the 3 sites into 1 and then changed the domain at a later point? Should I change the domain of the main site first and then merge site 2 and 3 in later? Should I just do it all together? Or based on the data i have provided do you disagree with the plan, what would you recommend? We are not in a massive rush to complete all of this so we have the time to plan and execute this when we are fully ready. Any help / advise would be greatly appreciated. Thanks all
Intermediate & Advanced SEO | | csimmo0 -
Internal link from blog content to commercial pages risks?
Hi guys, Has anyone seen cases where a site has been impacted negatively from internal linking from blog content to commercial based pages (e.g. category pages). Anchor text is natural and the links improve user experience (i.e it makes sense to add them, they're not forced). Cheers.
Intermediate & Advanced SEO | | jayoliverwright0 -
Rankings Tanked since new Site redesign land new url Structure ? Anything Glaringly Obvious I need to check ?
Hi All, I've just checked my rankings and everything on my eCommerce Site has pretty much tanked really badly since my new URL structure and site redesign was put in a place 2 weeks ago. My url structure was originally long and had underscores but we have now made it clean, shorter and use hyphens. We also have location specific pages and we have incorporated these into the new url structure.Basically it now pretty much follows the breadcrumb trail on our website. We were originally a general online hire site but now we have become niche and only concentrating on one types of products, so we got rid of all the other categories/products and pages we do not deal with anymore. Our Rankings issue , was only bought to light in the most recent MOZ Ranking report so it's looking site google hates our new store. Someone mentioned the other day, that Google may have been doing a Panda/Penguin refresh last weekend, but I am surprised to have dropped like 20 to 50 places for most of my keywords. We have set up the 301 redirects, We have also made the site alot smaller and set up a few thousand 404's to get rid of a lot of redundant pages . We have cut down massively on the thin/duplicate content and have lots of good new content on there. We did new sitemaps , set up schema.org. , increase text to code ratio . Setup our H1-H5 tags on all our pages. made site mobile responsive.. Basically , we are trying to do everything right. Is there anything glaringly obvious , I should be checking ?. I attach a Short url link if anyone wants to have a quick glance- http://goo.gl/7mmEx i.e Could it be a problem with the new urls or anything else that I should be looking at ?.. I.e how can I check to make sure the link juice is being passed on to the new url ? Or is all this expected when doing such changes ? Any advice greatly appreciated .. Pete
Intermediate & Advanced SEO | | PeteC120 -
Category Pages For Distributing Authority But Not Creating Duplicate Content
I read this interesting moz guide: http://moz.com/learn/seo/robotstxt, which I think answered my question but I just want to make sure. I take it to mean that if I have category pages with nothing but duplicate content (lists of other pages (h1 title/on-page description and links to same) and that I still want the category pages to distribute their link authority to the individual pages, then I should leave the category pages in the site map and meta noindex them, rather than robots.txt them. Is that correct? Again, don't want the category pages to index or have a duplicate content issue, but do want the category pages to be crawled enough to distribute their link authority to individual pages. Given the scope of the site (thousands of pages and hundreds of categories), I just want to make sure I have that right. Up until my recent efforts on this, some of the category pages have been robot.txt'd out and still in the site map, while others (with different url structure) have been in the sitemap, but not robots.txt'd out. Thanks! Best.. Mike
Intermediate & Advanced SEO | | 945010 -
Artist Bios on Multiple Pages: Duplicate Content or not?
I am currently working on an eComm site for a company that sells art prints. On each print's page, there is a bio about the artist followed by a couple of paragraphs about the print. My concern is that some artists have hundreds of prints on this site, and the bio is reprinted on every page,which makes sense from a usability standpoint, but I am concerned that it will trigger a duplicate content penalty from Google. Some people are trying to convince me that Google won't penalize for this content, since the intent is not to game the SERPs. However, I'm not confident that this isn't being penalized already, or that it won't be in the near future. Because it is just a section of text that is duplicated, but the rest of the text on each page is original, I can't use the rel=canonical tag. I've thought about putting each artist bio into a graphic, but that is a huge undertaking, and not the most elegant solution. Could I put the bio on a separate page with only the artist's info and then place that data on each print page using an <iframe>and then put a noindex,nofollow in the robots.txt file?</p> <p>Is there a better solution? Is this effort even necessary?</p> <p>Thoughts?</p></iframe>
Intermediate & Advanced SEO | | sbaylor0 -
Duplicate peices of content on multiple pages - is this a problem
I have a couple of WordPress clients with the same issue but caused in different ways: 1. The Slash WP theme which is a portfolio theme, involves setting up multiple excerpts of content that can then be added to multiple pages. So although the pages themselves are not identical, there are the same snippets of content appearing on multiple pages 2. A WP blog which has multiple categories and/or tags for each post, effectively ends up with many pages showing duplicate excerpts of content. My view has always been to noindex these pages (via Yoast), but was advised recently not to. In both these cases, even though the pages are not identical, do you think this duplicate content across multiple pages could cause an issue? All thoughts appreciated
Intermediate & Advanced SEO | | Chammy0 -
Redirecting One Page of Content on Domain A to Domain B
Let's say I have a nice page of content on Domain A, which is a strong domain. That page has a nice number of links from other websites and ranks on the first page of the SERPs for some good keywords. However, I would like to move that single page of content to Domain B using a 301 redirect. Domain B is a slightly weaker domain, however, it has better assets to monetize the traffic that visits this page of content. I expect that the rankings might slip down a few places but I am hoping that I will at least keep some of the credit for the inbound links from other websites. Has anyone ever done this? Did it work as you expected? Did the content hold its rankings after being moved? Any advice or philosophical opinions on this? Thank you!
Intermediate & Advanced SEO | | EGOL2