New indepth page for content marketing - feedback?
-
I finally figured out that to EARN quality links I need some great content that I can share. Content that is valuable to people.
So I created a (indepth?) article with some pretty sweet infographics. This is NEW to me. So I was hoping I could get some feedback on this before I attempt to promote it to media and industry publishers.
Here is the link: http://www.titanium-jewelry.com/jewelry-insurance-info.html
Would love your feedback and suggestions!
Thanks
ron
-
Yes, thank you Egol and Peter!
-
Had to come and give a thumbs up to this question and to all of the responses. Thank you for all of the suggestions and improvements regarding this question. Coming in to Q&A and seeing responses like this is one of the reasons why I love working at Moz. Thank you to all of the community members who give so freely of your time and expertise in Q&A!
-
Yes, that's much better. It's a lot more engaging I think.
Just a small technical issue with how the page displays in Chrome (and I would think Safari too). On all of the sets of bullet points, the first bullet point (but not the text of it) is aligned right. This is being caused by there being floats on each block of text (e.g. div, p etc) in your HTML being applied from your CSS.
Rather than going through and changing your CSS for each of the blocks, if you add just a clear:both to the ul in your CSS, that should fix it. So as follows:
ul {
clear: both;
}Otherwise, it's all OK. Good luck to you with this.
Peter
-
Nice work! I think that will have a much better chance of pulling traffic from search.
I think that there is still some potential here for more articles in this theme - which will strengthen this article in search.
How about a technical article about rings going down drains... .
<title>OMG! My Ring Went Down the Drain! How to Retrieve It.</title>
Don't panic! Don't run more water. If this was in a kitchen or bathroom sink your chances of getting it back are close to 100%. Here's what to do... we have photos to help you get it back step-by-step. Maybe a video.
<title>How to inventory and document your jewelry collection</title> How to use this for insurance claims, informing pawn shops and helping law enforcement after a theft. All the info you need and how to organize it. (also a great way to help your family know the value of your items after you are gone)
Lost your ring at the beach, in the lawn, etc? How to find it...
Lost your ring in the car? Where they usually hide....
There are a ton of articles in this vein. If you have all of them your site will start to get traction...
-
I made changes to the page based on what was recommended and I like it much better now.
Thanks guys! I'm so glad I'm part of moz.com with such great resources.
-
Some great pointers Egol. "OMG! My ring fell down the drain."... brilliant. As you say, taking an angle like that is going to make a sleepy subject much more sharable.
Peter
-
Thank you Egol!
Never thought this angle. My initial idea was to create something valuable that some jewelry industry blogs and news media blogs would mention and link to. So I thought after the page was perfected I would reach out to these people and mention that their readers might find this beneficial.
Now you have my brain swimming!
-
Hi Peter,
Thanks so much for the feedback. Yes sir, I do appreciate it!
Good call on the tips. I'm going back in there and editing right now.
I really appreciate it!
-
Nice work.
I think that this is the start of a great article. Agree with Peter that it could use a little editing.
But great start and great images.
This type of article is too valuable to give away. If I wrote it it would go on my site only and I would promote it by linking to it from my homepage, featuring it on my blog and mentioning it on relevant parts of my siite. I have a lot of traffic so it would probably be shared by my visitors. If I didn't have traffic like that they I might look to a couple blogs to see if they might mention it.
This article is targeting really difficult keywords. "Jewelry insurance".
I might change that if my site was not powerful enough to launch it to visiblity in the SERPs.
"Jewelry Insurance" is a sleepy subject.
If you change the focus to.... "OMG! My jewelry was stolen".... "OMG! My ring fell down the drain." Then you have an article that personizes the subject and makes it much more sharable. IF someone posts on the web that they had this type of loss, then helpful people might link to your article as a source of guidance.
"What to do when your jewelry is stolen"... is URGENT, thus highly sharable...... while "jewelry insurance" is SLEEPY.
So, I would refocus.
Good luck.
-
Hi Ron
I like the page a lot and the graphics look really good. There's a good amount of content which is good for indexing of course.
From a readability point of view, I think it needs some work though. You make a good point at the start that people are not that motivated to read about insurance and you are absolutely correct. But I don't think you need to say that - especially in the opening sentence. For me it's a negative start. I would lose that first sentence completely.
To make the page more readable I think you need to break it up a bit. You have done that well with the sub-headings, but I think you need to condense the paragraphs or split them to make them more bite size. Consider using bullet points in places to cover the points you want to make in some paragraphs - and use bolded text where you want to emphasise something - it will give the page a bit of a lift visually.
Having said there is a good amount of content which is great for indexing, it may be worth reading through and seeing if there is anything you can cut out. I know that sounds counter-intuitive from an SEO indexing point of view, but sometimes less is more even for search engines. More text, doesn't mean more relevance for Google, but clearer more understandable sentences would do.
All in though, good job. I hope my comments are helpful.
All the best to you with this,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Highly ranked pages to new domain?
Hi everyone! We are ranked #1 for about 30 product pages at www.oldsite.com/product1 and we are wanting to move about 30 of those pages to a new site www.newsite.com/product1 (new domain and hosting - which we own). What is the best way to do this? I'm confused if you recreate those pages on the new domain vs. ftp move them, 301 re-directs, etc. Looking for the things we must do and the sequence to do it all, etc. Thanks so much!
Intermediate & Advanced SEO | | Jamesmcd030 -
Revamping/Re-optimizing State Pages - What to do with old content?
Hello Moz Fam! I work in the insurance industry and we serve all 50 states. We have a state page for each state where the content is thin(ish). We're slowly revamping each page and hitting every talking point for that specific state. I've used multiple tools to come up with a content template and link building template for each page as well. I spent 5 months last year proof reading all these pages. So the content is good, just not SEO good. I didn't have the team or resources to really optimize them all yet, now I do. My question is... what should I do with the old content? I was thinking of publishing it to other platforms that we have a contributor account on and linking back to each state page with it. Of course, I would wait a few days for the search engines to index the new content so it wouldn't be duplicated on these platforms. Good or bad idea?
Intermediate & Advanced SEO | | LindsayE0 -
Fresh page versus old page climbing up the rankings.
Hello, I have noticed that if publishe a webpage that google has never seen it ranks right away and usually in a descend position to start with (not great but descend). Usually top 30 to 50 and then over the months it slowly climbs up the rankings. However, if my page has been existing for let's say 3 years and I make changes to it, it takes much longer to climb up the rankings Has someone noticed that too ? and why is that ?
Intermediate & Advanced SEO | | seoanalytics0 -
Web accessibility - High Contrast web pages, duplicate content and SEO
Hi all, I'm working with a client who has various URL variations to display their content in High Contrast and Low Contrast. It feels like quite an old way of doing things. The URLs look like this: domain.com/bespoke-curtain-making/ - Default URL
Intermediate & Advanced SEO | | Bee159
domain.com/bespoke-curtain-making/?style=hc - High Contrast page
domain.com/bespoke-curtain-making/?style=lc - Low Contrast page My questions are: Surely this content is duplicate content according to a search engine Should the different versions have a meta noindex directive in the header? Is there a better way of serving these pages? Thanks.0 -
We are switching our CMS local pages from a subdomain approach to a subfolder approach. What's the best way to handle this? Should we redirect every local subdomain page to its new subfolder page?
We are looking to create a new subfolder approach within our website versus our current subdomain approach. How should we go about handling this politely as to not lose everything we've worked on up to this point using the subdomain approach? Do we need to redirect every subdomain URL to the new subfolder page? Our current local pages subdomain set up: stores.websitename.com How we plan on adding our new local subfolder set-up: websitename.com/stores/state/city/storelocation Any and all help is appreciated.
Intermediate & Advanced SEO | | SEO.CIC0 -
Will pages irrelevant to a site's core content dilute SEO value of core pages?
We have a website with around 40 product pages. We also have around 300 pages with individual ingredients used for the products and on top of that we have some 400 pages of individual retailers which stock the products. Ingredient pages have same basic short info about the ingredients and the retail pages just have the retailer name, adress and content details. Question is, should I add noindex to all the ingredient and or retailer pages so that the focus is entirely on the product pages? Thanks for you help!
Intermediate & Advanced SEO | | ArchMedia0 -
Duplicate content: is it possible to write a page, delete it and use it for a different site?
Hi, I've a simple question. Some time ago I built a site and added pages to it. I have found out that the site was penalized by Google and I have neglected it. The problem is that I had written well-optimized pages on that site, which I would like to use on another website. Thus, my question is: if I delete a page I had written on site 1, can use it on page 2 without being penalized by Google due to duplicate content? Please note: site one would still be online. I will simply delete some pages and use them on site 2. Thank you.
Intermediate & Advanced SEO | | salvyy0 -
Linking to local pages on main page - keyword self-cannibalization issue?
Hi guys, Our website has this landing page: www.example.com/service1/ Is this considered keyword self-cannibalization if on the above page we link to local pages such as: www.example.com/service1-in-chicago/ www.example.com/service1-in-newyork/ www.example.com/service1-in-texas/ Many thanks David
Intermediate & Advanced SEO | | sssrpm0