Duplicate Content
-
Hi All,
I am doing work for a rug company that acts as a third party. They have close to 4,000+ products.
Each rug belongs to a collection. The collection has one main description that is the same throughout every rug in the collection.
Ex. One Collection has 15 rugs, all with the same description.
Should I take the time and change every single description? I think the answer is yes but I wanted another opinion.
Thanks
-
Hard to say if they are taking a 'hit' of any kind. Just from checking Rugs USA, while there is some duplicate content the different product pages are not identical (there are different product titles, images, size options, prices, reviews, etc) so there may not be enough to consider it a 'duplicate content'. To be safe, you always want things like descriptions to be unique, and not duplicate, but that in and of itself may not be enough to draw the duplicate content penalty.
-
The Google algorithms are very complex. There are many factors that are taken into account for Google ranking positions like trusted backlinks, age of site, percentage of healthy content, schema markup and more. New sites have a barrier to entry and must prove they are worthy of being shown in the SERPS.
-
I checked Rugs USA. They are using Canonical Tags to point to a general page for like products. They are also using the Schema Product tags that Irving suggested. I do not believe they are taking a hit - they took the time to set it all up.
-
Look at above comment under jStong
-
They are different rugs. However, when I look at competing websites like Rugs USA or Rugs direct they have the same content spread across multiple pages as well.
Do they just take the hit?
-
Just to add a little bit to the previous responses. Assuming each rug is truly different, then you could have on each product page: a general paragraph about the collection and an unique paragraph about each individual product. I would advise using schema tags (http://schema.org/IndividualProduct) and try to figure out which fields can truly be unique per item. Unique photos and videos for your products is also helpful in providing uniqueness to your pages. I realize that 4k is a lot of product to have unique descriptions and you can noindex non-unique pages until you update them.
-
Hello,
Are they different rugs or just a variation of the same rug? If they are different, then ideally yes, each product should have its own description. If they are a variation then you should look to consolidate these pages into one and make the differences into options for that particular rug.
Hope that helps.
-
If by collection you mean sizes, then I would move all of the sizes for one collection on the same page and use a drop down to have people select the sizes. That would give you the best benefit without risking thin or duplicate content.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Community Discussion: Can 10x content be short-form content?
In his (intentionally very short) post on Tuesday, Rand makes the case that long-form content isn't necessarily great content: "Rather than applying a tactic like long-form content universally or setting length as the bar (or even a metric) for greatness, we instead match our content to our audience's needs and our business/personal goals. 700 more words will not help you reach your goals any more than 7 more words. Create content that helps people. Do it efficiently. Never write an ultimate guide where a single image could more powerfully convey the same value. Trust me; your audience and your bottom line will thank you." I think this is something we all struggle with as online marketers, in one way or another. As someone who casually consumes online content on a regular basis, this also resonates with me on a personal level. I'm curious, what are your hesitations with focusing on shorter-form content that packs a wallop, and what excites you about it? Can you think of any examples of content you've come across that you consider 10x short-form content?
Content Development | | Christy-Correll7 -
Community Discussion - Should low-cost content providers be seen as viable options for content marketers?
Hello there, In the latest YouMoz post, "Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing," Tom McLoughlin recommends an idea for content creation that is sure to elicit strong opinions from all sides: "Websites like Fiverr and Upwork are fantastic resources for finding freelancers who do great work. It simply takes a bit of initial time to sift through and separate the wheat from the chaff. Once that’s done, give the freelancers a detailed brief and tell them exactly what you want." What's your opinion? Have you had good experiences using these sites? If so, what have you found as the keys to making the working relationship a success.
Content Development | | ronell-smith1 -
Duplicate Forum Content
HI everyone, great to be here, absolutely loving everything, please go easy on me I'm quite a noob when it comes to seo, but hopefully my question isn't too basic. After running the initial checks on my websites, I found there are 7,646 duplicate pages? Some are easy fixes but the majority are not, being forum pages, the edit, quote and new post links are coming up as duplicates of the main post? Does anyone know how to fix this? Best Lee
Content Development | | LeeC0 -
Creating the best content in your industry
Im currently working with a new client and their goal is to create the absolute best content in their industry. I've seen alot of articles on WHY to create the best content but not a lot on HOW to create the best content. Can anyone recommend a article they recall which talked more about the HOW. I'm looking for a process on how to create awesome content, how to go about it. Any suggestions?
Content Development | | monster990 -
How to make new content Indexed faster by google
I would like to know what can I do. Normally it takes google around 3 days to index my content. I got a site map, swiched the crawling rate to the fastest in my webmaster tools. I also tried crawling my homepage as google bot and sending it to the index with all linked pages but even if I do so my content takes around 3 days if not more to get indexed. I publish around 20 posts a week. My SEOmoz page authority is 48. Some sites of my competition seem to be getting their content indexed in the same day. What else can be done?
Content Development | | sebastiankoch0 -
How to produced amazing contents
How to get started and produce some really fantastic contents on regular basis? I am into weight lose niche and don't want to produce garbage. where to start and get going?
Content Development | | Sajiali0 -
Duplicate content
Hi I keep getting errors for duplicate content and long url, when i look at these pages its all related to the news pages on my sites how do i define each new news article?
Content Development | | emmanis0 -
Where do you find quality content writers?
Sure we all know about oDesk or textbroker but is there a place people can go to hire higher quality writers?
Content Development | | joseph.chambers0