Duplicate Content
-
Hi All,
I am doing work for a rug company that acts as a third party. They have close to 4,000+ products.
Each rug belongs to a collection. The collection has one main description that is the same throughout every rug in the collection.
Ex. One Collection has 15 rugs, all with the same description.
Should I take the time and change every single description? I think the answer is yes but I wanted another opinion.
Thanks
-
Hard to say if they are taking a 'hit' of any kind. Just from checking Rugs USA, while there is some duplicate content the different product pages are not identical (there are different product titles, images, size options, prices, reviews, etc) so there may not be enough to consider it a 'duplicate content'. To be safe, you always want things like descriptions to be unique, and not duplicate, but that in and of itself may not be enough to draw the duplicate content penalty.
-
The Google algorithms are very complex. There are many factors that are taken into account for Google ranking positions like trusted backlinks, age of site, percentage of healthy content, schema markup and more. New sites have a barrier to entry and must prove they are worthy of being shown in the SERPS.
-
I checked Rugs USA. They are using Canonical Tags to point to a general page for like products. They are also using the Schema Product tags that Irving suggested. I do not believe they are taking a hit - they took the time to set it all up.
-
Look at above comment under jStong
-
They are different rugs. However, when I look at competing websites like Rugs USA or Rugs direct they have the same content spread across multiple pages as well.
Do they just take the hit?
-
Just to add a little bit to the previous responses. Assuming each rug is truly different, then you could have on each product page: a general paragraph about the collection and an unique paragraph about each individual product. I would advise using schema tags (http://schema.org/IndividualProduct) and try to figure out which fields can truly be unique per item. Unique photos and videos for your products is also helpful in providing uniqueness to your pages. I realize that 4k is a lot of product to have unique descriptions and you can noindex non-unique pages until you update them.
-
Hello,
Are they different rugs or just a variation of the same rug? If they are different, then ideally yes, each product should have its own description. If they are a variation then you should look to consolidate these pages into one and make the differences into options for that particular rug.
Hope that helps.
-
If by collection you mean sizes, then I would move all of the sizes for one collection on the same page and use a drop down to have people select the sizes. That would give you the best benefit without risking thin or duplicate content.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content
Dear community, We have 15 product specific landing pages. They all share a block called "Why invest in VanEck ETFs?", see e.g., https://www.vaneck.com/de/en/mining-etf https://www.vaneck.com/de/en/space-etf/ https://www.vaneck.com/de/en/esports-etf/
Content Development | | marketing-europe
Can this lead to SEO penalization because of duplicate content?0 -
Content Spinner Tool??? Worth? Recommendations?
Hi all !! We have different websites in the english language (UK, IE, US, etc...), but we focus our content strategy (landing pages) in just one of them. We were thinking about using a Content spin tool to use this content in the other websites and give them an extra push in terms of SEO (content is the king :)). Did you have any idea if they work fine? Did you have any experience with them? Can you recommend any? Are they tools really worth or they are not working fine and after the spin a full review (and probably some re-write) is necessary? Of course I´m talking about the paid ones.... Not even thinking about the free tools 😉 Thanks for your help in advance !!!
Content Development | | AutoEurope0 -
Community Discussion - Pitches from content marketers versus publicists: any difference?
Howdy, Moz community! Hope you're all having a fine Friday so far! Tuesday on the blog we featured Samuel Scott's superpowered "Advanced Guide to Online Publicity Campaigns." One interesting tidbit stood out to me as I was reading; the author states: On online marketing websites and blogs, I see pitching often being discussed by "content marketers" as a way to gain shares of and links to one thing or another. They should stop. I receive e-mailed pitches from PR executives and "content marketers" all the time — and I can tell within three seconds which one I'm getting. How? Here is the difference between the two. "Content marketers" pitch me: 1.) To share or link to some random article, and they do so often when
Content Development | | FeliciaCrawford
2.) I have no connection to or interest in the topic at all Publicists pitch me: 1.) To write about an idea because
2.) They already know that I have a connection to or interest in that topic I ignore or delete the pitches from "content marketers." Following the pitches from publishers, I may choose to include their source, study, or idea in some future piece in the publications to which I contribute. Most "link earning" methods are poor imitations of traditional publicity practices. Pitch in a way that will genuinely interest the people who you are contacting. Do not pitch thinly-veiled attempts to get links and shares for you or your clients. I definitely get these emails fairly regularly, but I've never given thought to just what it is that makes me respond positively to some and decline others. So here's my discussion question for the week: What's the distinction for you? Have you noticed that, in your own pitches, you've had a better reception to a certain strategy? Does the "publicist" angle work better in your experience, or have you had plenty of luck with the "content marketer"-type pitch? What do you actually find yourself responding to, in these situations?9 -
How do I split page content?
So I offer two services for which each has an FAQ page (let's call them S1 and S2). The problem is that I also have a longer FAQ page that covers both services (S1-2). I would like to eliminate the longer one and attach the relevant content to each of the shorter pages but i'm concerned that deleting pages with a lot of content might be a bad idea. I could redirect I suppose but I wouldn't know which page S1 or S2 to point redirect to. Any advice on this?
Content Development | | NationalPardon0 -
Content Duplication for Job Posting
Hello! I am responsible for SEO of a job portal of a recruitment agency. We get 30-40 jobs every month which we post on a) our job portal b) other job portals (like monster, career builder, Naukri , etc). How do avoid content duplication? We can only post the same job descriptions everywhere. We always post the job on our site first and then the other job portals**. How to ensure that Google knows our portal is the original job posters and not other job portals.** Thank you.
Content Development | | peoplesutra0 -
Help with Content Revamp
Many years ago we wrote about 60 content pages for our surfboard e-commerce website targeting all the top popular keywords. Many of them generic but very keyword focused. We are now revamping our content our our site and want to move away from the generic side of things and actually rewrite all the pages to make them very useful and actually stuff our customers can really use and will find very helpful. I noticed that many times we wrote small pages less than 500 words that target similar keywords around a general theme. In looking at the analytics all the pages are getting a good amount of traffic and ranking well but im wondering would it be ok to focus on a main topic and combine similar pages if they are related? So i can take the say 60 articles and combine it down to say 10 articles and make the articles cover alot more stuff instead of just being small 500 word articles. As an example we have many surfboard models so we wrote an article for -Longboard Surfboards -Funboard Surfboards -Mini Malibu Surfboards -Retro Fish Surfboards -Womens Surfboards -Beginner Surfboards My question is could i weave these all together and write one long guide on say "Choosing The Type of Surboard you need" and cover all the board models in that article and then redirect the old pages to point to that one article. Would i still rank well for all these words Or would this destroy all my current rankings for these words? What is the best approach to rewriting and or combining old content pages that currently rank well but could be combined with others around the same theme to make it more user friendly?
Content Development | | isle_surf0 -
Forum Site: Content Value Post Panda
I run a forum website built on Wordpress. We're about two years old. The theme of the site is a directory of attorneys, with each directory listing having its own blog account on our site. Through this platform, we receive 75-80 blog posts now every month of varying quality from our users. QUESTION: A good number of the blogs published on our site are also published on the attorney's law firm site as well (they're syndicating on our site). Will this hurt our site in light of Panda? A lot of the syndicated content is very well written and insightful. By contrast, Will non-syndicated but average to below average posts hurt our site? The authors almost always link back to their firm site. Would love some feedback on whether we should be happy about the syndicated content or whether we should potentially ban it?
Content Development | | JSOC0