Keyword research for new website
-
Hi guys, I'm pretty new to all this so please bare with me if I sound like a total noob. I've been tasked with doing keyword research for our new website to work out what we want to rank for.
We are a b2b outsource provider of telecommunication services, contact centres etc.
I'm looking for advice on how best to start the keyword research, what I should be looking for etc.
At the moment I'm using a list of keywords provided by the sales team, running these through uber suggest for other variations and then putting them through Google's keyword planner.
Once I've done that I'm looking at ones with higher volumes of searches with low competition. Is there anything that I'm missing? I'm trying to cross reference this with intent, looking for searches linked to people wanting help, a provider, to buy etc.
Thanks in advance for any help guys, I really appreciate it.
Leo
-
I'd also try and group keywords onto pages semantically. The days of every keyword getting its own page are long gone.
-
Thanks for your tips, especially about using the Moz difficulty checker rather than Google's Keyword planner. Seems so obvious now that you've said it.
Leo
-
Thanks, I'm having a good read through you're guide now. There seems to be loads of really useful information in there.
Cheers Leo
-
It sounds like you are doing keyword research for SEO. Though you mentioned the keyword planner keywords with high search volume and low competition. You know that low competition descriptor in the keywords planner is for SEM (search engine marketing - PPC). It has nothing to do with the difficulty of ranking the keyword. MOZ has a tool that you would have to scrub every keyword in to get the ranking difficulty.
Do not simply rely on your sales team for keywords. I would suggest you start from scratch yourself. Find the traffic yourself. If you let someone direct you you may miss great veins of traffic.
-
The article from Alick300 is nice
I would really recommend you to focus your first efforts in long tails with not so much serp competences to start to generate the first traffic, that´s very important point in my opinon
-
Hi Leo,
I am sharing one article on 'How to do keyword research . I follow all the steps mentioned on that article.One of the best article on keyword research I have ever found .
http://backlinko.com/keyword-research
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different Blog Articles - What about Keywords Cannibalization?
Hi everyone, I have a question in regards to blog articles and long tail keywords variation. I usually create landing pages for the services of my business and create related topics for my blog with long tail keywords (tips, best practice, etc.). However, by using this method, I am a bit worried about the ranking of the different pages/blog posts. _(See Attachment - in this example, I tracked it with Serplab. MOZ keywords tracking is giving me the same result anyway). _ I created a blog post with a related topic 'office interior design tips'. Unfortunately, when looking at the ranking, the previous page (office-design) is not ranking anymore for this keywords and instead, the blog post office-interior-design-tips took his place. It moved from position 11 to 29 only because I created a blog post related to the topic. Therefore, what happened to the previous page? Does it stop to rank for this keywords once there is another blog post that is related to it? How can we avoid this fluctuation of ranking due to cannibalization? One can assume that by creating relevant content related to this topic, it should rank higher no? Thanks in advance for your answers. serp.png
Keyword Research | | Juvo0 -
How do you optimise for multiple keywords?
I need to optimise for multiple keywords, on the same page? Mainly thinking of the H1 and title.
Keyword Research | | seoman100 -
What's your keyword research system?
What is your process for keyword research? I used Google's Keyword Research Tool for the bulk of my research in the past, so I'm pretty lost right now. However, I'm on the ground level of developing a content strategy for my company's website refresh, and this is a great chance to start from scratch with a sound process. The goal, of course, would be not to respond to keywords, but rather, letting holistic keyword research guide our content strategy. But obviously, I still want to grab low-hanging fruit where I can and beef up weaker parts of the site where possible. After reading Ruth Burr's excellent post last week, I'm testing a few tools, and so far am leaning toward Wordtracker for volume/competition data, cross-referenced with Moz's ranking reporting. However, I still need to check out SEMRush and get friendlier with Keyword Planner. I just want a little SEO angel to fall out of the sky and give me a recipe to follow. No? In case someone asks, my current goal is to identify our target audience's search habits to better reach them through content on our company website. While we serve several communities and do plan to geotarget, we're not there yet. So while I'm glad we have that option on Keyword Planner, there's not much I can do with it today.
Keyword Research | | SSFCU0 -
Branded Keywords
I know branded keywords are variations of your company name. However, my company sell a number of exclusive products that have been trademarked so no other company can use that name. Is that counted as a branded keyword?
Keyword Research | | AAttias0 -
What Keyword reasearch tools are you using?
I'm finding the Google tool to be inadequate for our needs. Does anyone have any suggestions of a better tool out there.
Keyword Research | | Xcellimark0 -
Keyword Ranking Information
Recently I received an email from an SEO marketer with the following ranking information for my site (image attached) ( link to image http://imgur.com/CAo4D) I am sure he ran some sort of tool to this ... Is there any tool , which can give a list of low ranking articles in my site which have high search traffic CAo4D
Keyword Research | | iamnew1 -
Long Tail Keyword Research
Hi, I have read lots of articles on long tail keyword research and all of it seems to apply to models and makes, i.e. "Canon power shot digital _camera _2MP" However, I work in the interior design industry, which doesn't have models and makes, if you see what I mean. Does anyone have any advice on how to do long tail keyword research for this sector or similar? Thanks for your help. Mik
Keyword Research | | increation0 -
Google Keyword Estimator
Hello Does the Google traffic estimator include the impact of instant? For example, if I type the phrase "London restaurant", instant may provide a list of search results for the phrase "London restaurant guide" prior to me confirming whether or not I just want to search using the phrase "London restaurant". Is this registered in any way as a search for the phrase "London restaurant guide" (i.e. does Instant impact upon the search volumes presented in the Google traffic estimator)? In addition, is there any up to date assessment on how reliable the revised traffic estimator is? The tool currently suggests that for a well known brand we are working for does not have any search volume (over a whole year) for the brand keyphrase when used in isolation (there is traffic for various combinations of the brand and a generic term). However, as one would expect, our analytics data is showing that there are in excess of 1 million annual visitors that use the brand keyphrase in isolation to access the website via natural search and nearly 1.5 million via PPC. Is anyone else getting these problems? Thanks in advance for any assistance. Rgds Neil
Keyword Research | | mccormackmorrison1