Keyword research for new website
-
Hi guys, I'm pretty new to all this so please bare with me if I sound like a total noob. I've been tasked with doing keyword research for our new website to work out what we want to rank for.
We are a b2b outsource provider of telecommunication services, contact centres etc.
I'm looking for advice on how best to start the keyword research, what I should be looking for etc.
At the moment I'm using a list of keywords provided by the sales team, running these through uber suggest for other variations and then putting them through Google's keyword planner.
Once I've done that I'm looking at ones with higher volumes of searches with low competition. Is there anything that I'm missing? I'm trying to cross reference this with intent, looking for searches linked to people wanting help, a provider, to buy etc.
Thanks in advance for any help guys, I really appreciate it.
Leo
-
I'd also try and group keywords onto pages semantically. The days of every keyword getting its own page are long gone.
-
Thanks for your tips, especially about using the Moz difficulty checker rather than Google's Keyword planner. Seems so obvious now that you've said it.
Leo
-
Thanks, I'm having a good read through you're guide now. There seems to be loads of really useful information in there.
Cheers Leo
-
It sounds like you are doing keyword research for SEO. Though you mentioned the keyword planner keywords with high search volume and low competition. You know that low competition descriptor in the keywords planner is for SEM (search engine marketing - PPC). It has nothing to do with the difficulty of ranking the keyword. MOZ has a tool that you would have to scrub every keyword in to get the ranking difficulty.
Do not simply rely on your sales team for keywords. I would suggest you start from scratch yourself. Find the traffic yourself. If you let someone direct you you may miss great veins of traffic.
-
The article from Alick300 is nice
I would really recommend you to focus your first efforts in long tails with not so much serp competences to start to generate the first traffic, that´s very important point in my opinon
-
Hi Leo,
I am sharing one article on 'How to do keyword research . I follow all the steps mentioned on that article.One of the best article on keyword research I have ever found .
http://backlinko.com/keyword-research
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bye Bye Keyword Difficulty Tool :(
So the Keyword Difficulty Tool will be retired from the end of this month. Is anyone else worried about this? - because I just don't trust the numbers coming back from Keyword Explorer. Never have. I've even raised this with Moz staff previously, when there was a huge difference between the score given by the keyword difficulty tool vs keyword explorer. From what I see in Domain and Page authority and in the SERPs then the score from keyword difficulty tool, was always more accurate, and thankfully have been able to use both tools, but from next month I feel somewhat uneasy about solely relying on the score from Keyword Explorer. Thoughts? and feel free to run your own tests on keywords and I'm sure you'll see what I mean.
Keyword Research | | GregDixson0 -
Accuracy of search volume for keyword planner v old keyword tool?
Hi there, I'm (logged into Google Adwords) and researching search volume for keywords but I'm seeing weird results. I know that the term "outage notification" had between 1000 and 5000 monthly global searches when I last looked (I know this because I add a search volume tag to the keywords I track ranking of via Moz). Yet, now when I check global search volume via keyword planner I'm seeing only 70 global searches per month (AND low competition which I know is not true). Is this perhaps because only the exact match is reported or is something else going on? Very frustrated as I have now lost faith in the keyword research process via Google keyword planner....not sure where to go from here!! Thanks very much
Keyword Research | | SnapComms1 -
Error Being Displayed While analyzing keyword Rankings
While searching for Rankings for a couple of NEW keywords I got this message : (Whoa! We're dusting off the cobwebs from your keyword history. Don't worry, your data is fine. Check back soon to see your updates.). I don't know what this means, can somebody please provide some info on this error message as to what it means
Keyword Research | | Arfath0 -
Question about keyword analysis
I am working on a keyword analysis for a range of keywords. I want to target these keywords in the Denver market. I know if you search google for something like "IT Support" and you are located in Denver it knows where you are and caters the results to be more Denver IT Support oriented. I did notice that those results are different than if you search for "Denver IT Support" My pages are optimized for the Denver market and the keyword like "IT Support" but I am a bit confused on how I should be doing my research into keywords. Should I be putting Denver into all my keyword analysis research even though I still want to rank for just the keyword when they are searching from the Denver area. I hope this all makes sense. I guess I just need some guidance on how to deal with the location specifics of my keywords. Thanks in advance for any help.
Keyword Research | | ZiaTG0 -
How should I use keywords in a sentence?
The keywords that I target are phrases that wouldn't ever be used in a sentence... Ex: Stained Concrete Virginia My question is... Is it better to use the phrase, even though its odd? Ex: Stained Concrete Virginia is a great product Or is it better to make it a natural sentence? Ex: Stained Concrete in Virginia is a great product? Im trying to find a way to use my keyword phrases at least 4 times in the content of the pages...but it seems difficult if I have to use such an odd phrase. Thanks! Tim
Keyword Research | | Timvroom0 -
Google Keyword Tool Category Selector
Has anyone developed any useful techniques for using the category selector in the GKT? Perhaps in conjunction with a site URL. Always looking for something better
Keyword Research | | waynekolenchuk0 -
Keyword variations
I have a question about keyword variations. To be specific, let's say "blue upside down cars" has low competition but fairly low traffic. However, the shortened variation "upside down cars" has low competition but extremely high traffic. Can I double my bet by going ahead and using "blue upside down cars" whereby in some instances Google would refer traffic based on the entire keyword, but it would also refer traffic based on the the last part of the keyword which has the higher traffic ("upside down cars"). In this case, we would optimize around "blue upside down cars" with hopes of getting traffic for both keywords (the long tail and longer tail). Is there any reason not to pursue this strategy? I hope I made sense!
Keyword Research | | amandahx20 -
Keyword Difficulty Score Assesment
What is a good keyword difficulty score to pursue when deciding which keywords to try and rank on? I'm in a very competitive field and I am currently in the process of doing keyword research to look for the low hanging fruit.
Keyword Research | | 13375auc30