Keyword research for new website
-
Hi guys, I'm pretty new to all this so please bare with me if I sound like a total noob. I've been tasked with doing keyword research for our new website to work out what we want to rank for.
We are a b2b outsource provider of telecommunication services, contact centres etc.
I'm looking for advice on how best to start the keyword research, what I should be looking for etc.
At the moment I'm using a list of keywords provided by the sales team, running these through uber suggest for other variations and then putting them through Google's keyword planner.
Once I've done that I'm looking at ones with higher volumes of searches with low competition. Is there anything that I'm missing? I'm trying to cross reference this with intent, looking for searches linked to people wanting help, a provider, to buy etc.
Thanks in advance for any help guys, I really appreciate it.
Leo
-
I'd also try and group keywords onto pages semantically. The days of every keyword getting its own page are long gone.
-
Thanks for your tips, especially about using the Moz difficulty checker rather than Google's Keyword planner. Seems so obvious now that you've said it.
Leo
-
Thanks, I'm having a good read through you're guide now. There seems to be loads of really useful information in there.
Cheers Leo
-
It sounds like you are doing keyword research for SEO. Though you mentioned the keyword planner keywords with high search volume and low competition. You know that low competition descriptor in the keywords planner is for SEM (search engine marketing - PPC). It has nothing to do with the difficulty of ranking the keyword. MOZ has a tool that you would have to scrub every keyword in to get the ranking difficulty.
Do not simply rely on your sales team for keywords. I would suggest you start from scratch yourself. Find the traffic yourself. If you let someone direct you you may miss great veins of traffic.
-
The article from Alick300 is nice
I would really recommend you to focus your first efforts in long tails with not so much serp competences to start to generate the first traffic, that´s very important point in my opinon
-
Hi Leo,
I am sharing one article on 'How to do keyword research . I follow all the steps mentioned on that article.One of the best article on keyword research I have ever found .
http://backlinko.com/keyword-research
Thanks
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Replacing Metas and Keywords
How often we need to replace our meta titles, meta descriptions and keywords so that we are able to find which one works and which does not. Can we make some schedule like on monthly or quarterly basis. What are the best practices in this regard?
Keyword Research | | Sequelmed0 -
Keyword tracking over time
Hi is there a recommended amount of keywords that I should try and optimise for on my site?
Keyword Research | | Hardley1111 -
Google Keyword Tool alternatives?
Does anyone have any suggestions for Google Keyword Tool alternatives, since is has been closed by Google? Thanks
Keyword Research | | BoomDialogue690 -
SEOMoz deleting keywords in bulk
Hi All Was hoping to delete a large number of keywords we are tracking in SEOMoz. Is it possible to delete keywords we are tracking in bulk? Similar to adding keywords cheers IB
Keyword Research | | sodafizz0 -
Cant Remember a Website - Do You Know It?
Several months ago, I ran across a website that helped determine what subjects/topics to write about for our blog based on the keywords we wanted to go after. It did a search of keywords along with possible blog topics. But now I cant remember what tool would offer such suggestions on keywords, blog topics, etc. Do you know of any?
Keyword Research | | bigeyecreative0 -
Best keyword research tool
Okay, what is the BEST keyword research tool? I've heard all across the board, but I'm looking for preferrably a free tool, but just want to use one that can do competitive research, as well as find me a ton of long tail.
Keyword Research | | azguy0 -
Keyword Targeting
If I am currently ranking well for "Lawn Mowers" and I also want to target "Cheap Lawn Mowers" will it affect my ranking for "Lawn Mowers" if I change my on page optimization by adding "Cheap" to the title, H1, etc. or will it effectively target both.
Keyword Research | | UK2Group0 -
Keyword Traffic Estimator Tools
Hello, I'm relatively new to SEO and looking to find a good tool for estimating the search traffic volume of different keywords in order to focus efforts on higher yielding terms. Right now I'm using Google's traffic estimator but it doesn't seem to have much data for long-tail keywords. Is anything else out there better or more accurate? Thank you!
Keyword Research | | rawberg0