Not showing in Google map listing. Why?
-
We have a client who's law firm is the highest google reviewed, on page two or three of St. Louis personal injury lawyer, but does not show in the map listing. Any ideas why this would happen or how to ensure they are viewable in the map listing?
-
Can you share the listing? I can provide some feedback with the NAP. Also, did it used to rank?
-
Hi David,
In the past, I have done a lot of work with Hotels in this arena. Their market is super competitive and varies by country.
I found that various schema with geo coordinates/contact info and hasmap showing the Google Maps link, links to relevant local businesses/newspaper sites, uniform NAPU and localised content on the site saying, for example, what is available around the hotel with travel times and distances.
People search for hotels by location once they have refined their search to staying at a hotel over other accommodation options. This does vary in the UK however over the US. Google Map Listings in general are slightly different here in the UK.
I would have a read of some of the articles on DealerOn, there could be some gems in there for you:
http://www.dealeron.com/about-us/leadership-team/greg-gifford/
Also here is what Google says about prominence:
Prominence
Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local rankings. For example, famous museums, landmark hotels or well-known shop brands that are familiar to many people are also likely to be more prominent in local search results.
Prominence is also based on information that Google has about a business from across the web (such as links, articles and directories). Google review count and score are also factored into local search ranking – more reviews and positive ratings will improve a business's local ranking. Your position in web results is also a factor, so SEO best practices apply to local search optimisation.
There's no way to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.
Is there anything in this specifically that could be improved, articles, reviews, basic overall SEO including schema mark up?
-
Looking for a more advanced answer.
We have Moz Local, Yext, and a TON of manual listings outside of those two. All match, all are accurate and have the same info displayed.
I am wanting to know what influences the Google map listings directly. It's strange because you will also see businesses that do not rank organically on page one in search but do show up in the maps pack. And sometimes the opposite. Sites that rank in the top 5 not showing in the maps pack.
-
The basic premise is that Google needs to trust the information you supply in your Google My Business account. So here we are talking about the NAP(U) information - Name, Address, Phone Number and URL. So once you set up a GMB account Google goes to various sources online to check the validity of the information you have supplied (directories etc). So think uniformity of your NAP(U) information. Google needs to see that where ever your NAP(U) info is mentioned online that it is consistent, this therefore, builds trust in the information you supply.
Where issues can occur are with aggregator directories. Certain directories online spread your information to other directories, so if your information is inaccurate in one directory this could be spread to other places.
Have a read of Greg Difford's stuff online, he has a site called DealerOn. He is a guru on all things local, he speaks at events all over the world so there are some good videos out there.
Moz Local is good at getting all your NAP(U) details uniform online also BrightLocal are decent.
-
Signed up using Moz Local?
Is his address a st. Louis proper address or a suburb? That makes a difference.
Local SEO also pulls from various review sites. Not just google. May need more reviews there.
Local SEO is a fun one. Moz has some great resources, but I would sign him up for Moz Local pronto to see if that helps.
-
Create a Google My Business account and have it verified (by postal mail)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Cache
So, when I gain a link I always check to see if the page that is linking is in the Google cache. I've noticed recently that more and more pages are actually not showing up in Google's cache, yet still appear in search results. I did read an article from someone whoo works at Google a few weeks back that there is sometimes an error with the cache and occasionally the cache will not display. This week, my own website isn't showing up in the cache yet I'm still ranking in SERP's. I'm not worried about it, mostly whitehat, but has there been any indication that Google are phasing out the ability to check cache's of websites?
Algorithm Updates | | ThorUK0 -
How to check which site performing well in google organic?
Hi All, Is it possible to check sites via any tool which sites performing good in google organic? Any site ... Is it possible via Alexa? My Concern is majorly for UK Ecommerce site... Thanks!
Algorithm Updates | | pragnesh96390 -
Is it still possible for small businesses to rank well in google
Hi I've been playing around with ecommerce sites for a few years now and although I am no expert I'm not a complete novice. We used to do quite well in google but recent changes have halved our number of hits. I have noticed that over the last year google has given priority to large brand names as opposed to relevancy. For example, if you search for the term 'bridal jewellery' (google UK) you will see that apart from one or two the majority of placements are taken by big compnies who offer very little bridal jewellery. One or two pages at most. My question is, is it still possible to rank well against these brand names or has google made it impossible for small companies. PS we only practice ethical seo as suggested by seomoz. Any help or advice is greatly appreciated. Thanks www.kerryblu.co.uk
Algorithm Updates | | Dill0 -
How to Recover Ranking from Latest Google Panda and EMD Update?
We have 7 websites with the exact match domains. Our Website has been affected by Google recently updated (Panda and EMD Update). we don't want to do any changes in our existing domains. What should we do? So, What is the exact solution for that. Help Us out! Website Names: http://www.hamptoninndenverairport.com http://www.wingatehotelcolumbia.com http://www.fairfieldinnhotelaurora.com http://www.hamptoninnhotelcrestwood.com http://www.laquintahoteldavenport.com http://www.redroofinnhotelcedarrapids.com http://www.hamptoninnhotelcarolstream.com Thanks in advance.
Algorithm Updates | | CommercePundit1 -
Paid for Directory Listings and no-follows
Was just about to book an advert in a directory until the salesperson told me that the directory listing would be replicated over 40 times, from different websites (they white label the directory to different sites, who then sell their own adverts in the directory). I asked them whether they did nofollows - they didn't know what they were, so clearly not. I'm thinking 40 plus identical links coming through (over 10% of total links to site) could attract punishment from Google. Your thoughts would be welcome. Thanking you in advance, Luke
Algorithm Updates | | McTaggart0 -
How does Google treat anchor tags on badges after penguin update?
We have a website builder that creates sites in sub-domains (i.e. yoursite.breezi.com) on every site we have included a badge that has anchor text and an image. My question is given the fact that we will include this on many if not most of the sites created inside our builder how will google treat backlinks with the same anchor tag/text from non relevant sites after the penguin update? I am concerned about the backlinks from non-theme related sites and it's SEO implications. Any help is greatly appreciated.
Algorithm Updates | | breezi0 -
When did Google include display results per page into their ranking algorithm?
It looks like the change took place approx. 1-2 weeks ago. Example: A search for "business credit cards" with search settings at "never show instant results" and "50 results per page", the SERP has a total of 5 different domains in the top 10 (4 domains have multiple results). With the slider set at "10 results per page", there are 9 different domains with only 1 having multiple results. I haven't seen any mention of this change, did I just miss it? Are they becoming that blatant about forcing as many page views as possible for the sake of serving more ads?
Algorithm Updates | | BrianCC0 -
How do you determine if Google thinks you’re guilty of Key Word Stuffing?
I believe that Google sees our website: www.getyourphotosoncanvas.com/
Algorithm Updates | | rdominey
as being guilty of keyword stuffing. I don’t see any specific tools on SEOmoz
that will evaluate Keyword Density as viewed by Google. Just to be clear; I have not attempted to use KWS as a SEO tactic. I feel that the
content of each page is written for the customer. I do realize that Google may
see it differently. I think that I am being penalized for the use of the words
Photo and Canvas. My domain name is “GetYourPhotosonCanvas.com” The business
name is “Get Your Photos on Canvas”, the website title is “Get Your Photos on Canvas”, and each page of our website talks about Photos and Canvas. I have tried to
vary the use of Photo with Pictures, Photographs, Prints, Digital Images and so
on. It is difficult to vary the word Canvas. I guess according to Google this paragraph
would be guilt of Keyword Stuffing! I have conducted some tests on other SEO site tools and some indicate that KWS is
a problem on my website. If you search a specific page title that contains either Photo or Canvas it does
not rank in the top 200 on Google, although it is #1 or #2 on Yahoo or Bing. Drop those two Keywords and the page shows up
as #2 on Google. I think that is a good indication that we are being penalized
for KWS. Pease take a look at our website and give me your opinion/advice regarding the Key
Word Stuffing Issue. Do I need to rewrite my site content for Google?0