Best Practices: Mobile & Desktop Ad Design for Adwords?
-
Is it possible to have Google Adwords display different page versions according to whether an advertisement will be displayed on a mobile or desktop device?
We are a commercial real estate brokerage based in New York City. Most converting website use desktop rather than mobile. We are considering advertising on Google Adwords. Is it possible to have Google serve a more elaborate form of desktop landing page but have Google serve a stripped down version to mobile users? The stripped down version would be created using Instapage. From a technical perspective how would we create a more elaborate desktop version and have Google distinguish between the two?
In our experience, mobile converts much less. How much less should we bid for keywords displaying on mobile?
Thanks!
Alan -
Hey,
I'm sorry, I was talking about Ad groups. Here's an example of how I would set up my campaign with your example.
I would set up four campaign separate campaign which is
loft space, loft space - mobile, medical space, medical space - mobile
then within those campaigns, you can have different ad groups to target the set of keywords of the products.
-
Hi Joseph:
Thanks for your response!
I absolutely intend to A/B test with different versions of designs, calls to action and text. I am new to Adwords so a few questions please:
A campaign is meant for a product? So let's say "loft space" and "medical space" were products, I would set up a different campaign for each, and the campaign would contain different ad groups, which would be different text ads. Is that correct?
But I don't understand the concept of extensions. What is an extension?
Thanks,
Alan -
Hi Sean:
I assume we can set up the 2 landing pages on Instapage and then use on of the 4 methods to have the ad served according to whether the user is viewing on a desktop or mobile device, is that correct?
How long does this take to set up? 15 minutes an hour? Pretty simple to do or takes some skill?
Can we use the Worpress plugin? Our website is on Wordpress and the ads will be designed using Instapage.
-
Hello Alan,
Since you're already using Instapage just want to make sure you're aware there are an A/B test features. You can also set up more than one Adwords campaign and multiple ad extensions based on how many version you would like to test.
Make sure you set up the conversion tracking properly so you will be able to know in future how much more or less you should bid for a certain keyword on a certain platform or channel. There's no way to tell without running an actual campaign and start collecting data
I recommend running the campaign for few weeks with max conversion goal settings and then optimize accordingly.
Regards,
Joseph Yap -
Yes there are 4 options:
- If You're using CloudFlare you can specify a sub domain for mobile version
- Joomla and Wordpress offer several plugins for this particular function
- Utilizing Javascript window.location
- Most commonly my preferred method .htaccess
RewriteEngine On # Check for mime types commonly accepted by mobile devices RewriteCond %{HTTP_ACCEPT} "text\/vnd\.wap\.wml|application\/vnd\.wap\.xhtml\+xml" [NC] RewriteCond %{REQUEST_URI} ^/$ RewriteRule ^ http://m.domain.com%{REQUEST_URI} [R,L]
Source Citation:
https://www.inmotionhosting.com/support/website/redirects/mobile-redirect
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reasonable Cost for Adwords PPC Set Up?
What is a reasonable cost to set up Adwords Campaign? This would include keyword research, set up of Adwords, set up re-marketing banners, creative and coding landing pages using Instapage. Lets say there are 3 ad groups and two landing pages per add group. Assuming the vendor is highly experienced and located in the United States, what is a fair price? $700, $1,000, $1,500? How about for the monthly management of the campaign? Let's assume advertising budget is $3,000. Is $500 per month reasonable, $800, $1,000? I do not want to over pay not under pay and am trying to determine a cost which is fair to both of us. Answers should be based on a US based vendor with native English and extensive experience with PPC. Thanks, Alan
Conversion Rate Optimization | | Kingalan11 -
What are the best practices for server-side A/B testing?
When performing a full-site server-side A/B test, what best practices should you follow to ensure that you're: not cloaking or at least not being shady only showing Google (and other search engines) the version you want them to see (i.e. not the test pages) Thanks in advance!
Conversion Rate Optimization | | vsem0 -
How I can exclude "Events" & "Traffic" from a specific IP?
I would like to know how I can exclude the events triggered from a specific IP for example my office' IP address. I've already added a filter to exclude my office's IP address, but the "events" are still showing in the new view. TIA!
Conversion Rate Optimization | | zpm20140 -
CRO - Who are the best sources on this topic?
I've got a good handle on SEO and am starting to offer my clients CRO services to optimize on the traffic I'm bringing to their websites. I know the basics of CRO, but have no idea where to look online for authoritative websites on the subject. What are some of your recommendations on websites to take advice from?
Conversion Rate Optimization | | reidsteven750 -
What is the best mid-level link bait case study that you know about which gained 300+ links?
Just opening this up really - looking for inpiration besides the obvious posts that you see ranking online... What is the best mid-level link bait case study that you know about which gained 300+ links?
Conversion Rate Optimization | | Turkey0 -
Best Practices in Choose The Right "Meta Description Tag"
Hi there! In the "Meta Description Tag" we use some relevant-descriptive-useful-for-the-users keywords and we keep the length about 155 characters. In your opinion guys, is a good idea to add at the end of the "Meta Description Tag" a strong "call to action"? Maybe with some capital letter? Does it sound strange to Google? Even if this improve the Click Through on the SERPs? What are the best SEO practice to deal with "Meta Description Tag"?
Conversion Rate Optimization | | YESdesign0 -
Google Adwords CPC Tips and Bid Managment
What is the best option for Bid Managment? Enhanced CPC or Conversion Optimizer? What should I be looking at in our Account to see where we are throwing money out the window? My goal is to have more ROI with much less expense.
Conversion Rate Optimization | | hfranz0 -
How to set an appropriate Adwords max CPC?
How do you gauge setting your initial max cost-per-click for specific keywords? For example, you have a keyword that has an estimated "first page bid" at $6.25. If you are wanted your ad to show competitively with your competition, how much should you start at? Two times the "first page bid?" Three times? I'm working on revamping some ad campaigns to help with our paid marketing expenses. I do have quite a budget to work at, but we are hoping to cut down some of this cost. We just spent the past few months trying to spend our way out of some poor quality scores and CTR's. Our metrics have improved drastically, now I want try and cut down our CPC, which is over $19! Our ROI is hard to calculate due to the fact that it can take a few years to obtain profit from the market we are in. Our conversion rates are over 9% from paid advertisement to leads (which is pretty decent for our market). I am all eyes and ears on this subject... I am ready to start playing around with prices tomorrow to see how we fare, in hopes I get some solid responses before then. Thanks in advance!
Conversion Rate Optimization | | TKIGWebTeam1