Best Practices: Mobile & Desktop Ad Design for Adwords?
-
Is it possible to have Google Adwords display different page versions according to whether an advertisement will be displayed on a mobile or desktop device?
We are a commercial real estate brokerage based in New York City. Most converting website use desktop rather than mobile. We are considering advertising on Google Adwords. Is it possible to have Google serve a more elaborate form of desktop landing page but have Google serve a stripped down version to mobile users? The stripped down version would be created using Instapage. From a technical perspective how would we create a more elaborate desktop version and have Google distinguish between the two?
In our experience, mobile converts much less. How much less should we bid for keywords displaying on mobile?
Thanks!
Alan -
Hey,
I'm sorry, I was talking about Ad groups. Here's an example of how I would set up my campaign with your example.
I would set up four campaign separate campaign which is
loft space, loft space - mobile, medical space, medical space - mobile
then within those campaigns, you can have different ad groups to target the set of keywords of the products.
-
Hi Joseph:
Thanks for your response!
I absolutely intend to A/B test with different versions of designs, calls to action and text. I am new to Adwords so a few questions please:
A campaign is meant for a product? So let's say "loft space" and "medical space" were products, I would set up a different campaign for each, and the campaign would contain different ad groups, which would be different text ads. Is that correct?
But I don't understand the concept of extensions. What is an extension?
Thanks,
Alan -
Hi Sean:
I assume we can set up the 2 landing pages on Instapage and then use on of the 4 methods to have the ad served according to whether the user is viewing on a desktop or mobile device, is that correct?
How long does this take to set up? 15 minutes an hour? Pretty simple to do or takes some skill?
Can we use the Worpress plugin? Our website is on Wordpress and the ads will be designed using Instapage.
-
Hello Alan,
Since you're already using Instapage just want to make sure you're aware there are an A/B test features. You can also set up more than one Adwords campaign and multiple ad extensions based on how many version you would like to test.
Make sure you set up the conversion tracking properly so you will be able to know in future how much more or less you should bid for a certain keyword on a certain platform or channel. There's no way to tell without running an actual campaign and start collecting data
I recommend running the campaign for few weeks with max conversion goal settings and then optimize accordingly.
Regards,
Joseph Yap -
Yes there are 4 options:
- If You're using CloudFlare you can specify a sub domain for mobile version
- Joomla and Wordpress offer several plugins for this particular function
- Utilizing Javascript window.location
- Most commonly my preferred method .htaccess
RewriteEngine On # Check for mime types commonly accepted by mobile devices RewriteCond %{HTTP_ACCEPT} "text\/vnd\.wap\.wml|application\/vnd\.wap\.xhtml\+xml" [NC] RewriteCond %{REQUEST_URI} ^/$ RewriteRule ^ http://m.domain.com%{REQUEST_URI} [R,L]
Source Citation:
https://www.inmotionhosting.com/support/website/redirects/mobile-redirect
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to drill down on Facebook Audience's interests AFTER ad has run?
Howdy, folks. So, Everyone knows that we can create custom Facebook audience with all the filters, interests and behaviors and see what audience "consist of" in FB audience insights. That's all nice and dandy, but here is my situation: So, I "build" the audience the best way I can, run the ad, have, let's say average results. Theoretically (especially if audience is broad), I would be able to get better results if I was able to see which segment (by interests or behaviors) of targeted audience performed best. And then run another ad to narrowed down audience. But, as far as I understand and know, there is no way to do that. FB reporting only provides breakdowns on age, gender, location, devices and couple more things. So, is there way to get that data? P.S. If I'm still confusing, here are couple examples: I run ad for audience who have interest in football OR meat OR potatoes (let's say because I sell meat and potatoes dish for football players :D). So, is there way for me to find out which interest group performed best without running three separate a/b/c test campaigns (imagine if i have 20 "OR" interests)? I run ad for audience of male, between 22-44 age. Is there way to find out which interests group in this audience performed best?
Conversion Rate Optimization | | DmitriiK0 -
I am confused on adding Google+ authorship markup to a multiauthor WP blog
The blog for a client is at http://blog.multiview.com . I am not sure how to tell them to add Google+ authorship tags to the site, and link the posts to the individual G+ profiles of each individual author. One source shows it is highly complex, seesee http://searchengineland.com/the-definitive-guide-to-google-authorship-markup-123218 However, in the Google webmaster account, there is a real simple explanation, i.e. https://support.google.com/webmasters/answer/2539557?hl=en Considering that this is an area that is very murky for me, is one of these directives out of date? Is one preferable? How complicated would that be, for this particular blog?
Conversion Rate Optimization | | DianeDP0 -
What is the best mid-level link bait case study that you know about which gained 300+ links?
Just opening this up really - looking for inpiration besides the obvious posts that you see ranking online... What is the best mid-level link bait case study that you know about which gained 300+ links?
Conversion Rate Optimization | | Turkey0 -
Site Design for SEO & Conversions
This is a Real Estate Website focusing on a local market. What would you change about this site for SEO Purposes? What would you change for Conversion Purposes? What would you change for Visual Appeal and User Experience? Thank you all for your help on this one. http://www.bronxpad.com
Conversion Rate Optimization | | bronxpad0 -
Google adsense what is the best way to display the ads
Hi. I am using google adsense and trying to find the best way to have them on my pages but being knew i am not sure the best way to lay them out. I am playing around with the pages and would love to see some good examples of adsense pages that work. If anyone can give me advice on the following page and let me know what is wrong or right with this page to help me understand where i am going wrong, then that would be great. I am trying to sort it out so each page is set out the same. http://www.cheapflightsgatwick.com/news/easyjet-news/easyjet-tell-disabled-man-to-get-off-plane
Conversion Rate Optimization | | ClaireH-1848860 -
Re-designed website... how to increase organic traffic?
We re-developed our website (adboards(dot)com) around 6 months ago. This has in turn led to a downturn in sales/visits. We have managed to get visits/sales increasing steadily but not to the level of the previous site. Even though we believe the new site is (seems) much more friendly both for SEO and potential customers. We currently run a PPC campaign which seems to bring in steady sales, the problem seems to be our organic traffic and getting our keywords ranked higher. We have tried various methods for increasing our organic traffic including:- Keyword Analysis for our landing pages Backlinking: From various directories and industry related sites Googlebase submission Blog relating to industry news & products Any advise on which area we should be focusing on or any obvious errors you can see on the site would be greatly appreciated.
Conversion Rate Optimization | | bwfc770 -
Improving Bounce rate, Time on Site & Pageviews per visit
Based on what seems like a general agreement that the Panda update has modified Google's algorithm and on page metrics such as Bounce rate, Time on Site & Page views per visit are now vital to a websites rankings. What methods are you using to improve these metrics? Have they worked?
Conversion Rate Optimization | | donthe0 -
How to set an appropriate Adwords max CPC?
How do you gauge setting your initial max cost-per-click for specific keywords? For example, you have a keyword that has an estimated "first page bid" at $6.25. If you are wanted your ad to show competitively with your competition, how much should you start at? Two times the "first page bid?" Three times? I'm working on revamping some ad campaigns to help with our paid marketing expenses. I do have quite a budget to work at, but we are hoping to cut down some of this cost. We just spent the past few months trying to spend our way out of some poor quality scores and CTR's. Our metrics have improved drastically, now I want try and cut down our CPC, which is over $19! Our ROI is hard to calculate due to the fact that it can take a few years to obtain profit from the market we are in. Our conversion rates are over 9% from paid advertisement to leads (which is pretty decent for our market). I am all eyes and ears on this subject... I am ready to start playing around with prices tomorrow to see how we fare, in hopes I get some solid responses before then. Thanks in advance!
Conversion Rate Optimization | | TKIGWebTeam1