Frequent Blog Content-Effective in Improving Ranking?
-
To what extent will posting quality blog posts 2 to 3 times per week have the following effects:
1. Improve ranking for specific keywords?
2. Create backlinks to our website
3. Increase MOZ domain authority
4. Increase organic search trafficAssume that the blog posts are geared towards answering user inquiries and are also posted on our social media accounts. Would such an approach be better than engaging in a link building campaign, in the sense that the links will be created organically by users that want to link to our site?
Thanks,
Alan -
Hi Egol:
Thanks so much for your response!! In 2018 we focused on UX, now the plan for 2019 is to improve content and build back links.
After reading your answer, I am not sure about our SEO's plan for 6 blog posts per month. The topics would highly researched and pertinent for visitors, answering potential real estate questions. From what you are saying we should focus more on . developing and improving internal content.
Assuming the quality of the content is excellent, how many blog posts per month are optimal?
Thanks,
Alan -
I would rather post a long read once a month, filled with good researched information, then worrying about a freshness signal and risk keyword cannibalism or thin content.
-
If you do those things exceptionally well and your content is on-the-mark for your target audience, then the work should produce the results that you are looking for.
If you fill your blog with worthless prattle, you are simply wasting your time.
If you plan to do those things exceptionally well, get your mind away from a blog. Instead, build the content into a highly organized website. That website should be presented in a way that drives visitors to the content that they need and helps search engines recognize the depth and breadth of your content. Too many people see blogs as magic bullets. They are a disorganized way of posting content that generally are not optimized for visitors or search engines.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Copied Content - Who is a winner
Someone copied the content from my website just I publish the article. So who is the winner? and I am in any problem? What to do? Please check Image. RkJ0p9l.jpg
Intermediate & Advanced SEO | | varunrupal0 -
Now that Google will be indexing Twitter, are Twitter backlinks likely to effect website rank in the SERPs?
About a year (or 2) ago, Matt Cutts said that Twitter and FB have no effect on website rank, in part because Google can't get to the content. Now that Google will be indexing Twitter (again), do we expect that links in twitter posts will be useful backlinks for improving SERP rank?
Intermediate & Advanced SEO | | Thriveworks-Counseling1 -
Why is this competitor ranking so high?
I have a competitor who consistently rans #1 or close in SERPS for keyword phrase "uncontested divorce lawyerser. in analyzing his site he doesn't seem to have anywhere near the links, domain authority or page authority that would justify this preeminence Is this a black hat situation or what? His site is www.uncontesteddivorceny.comhx thx Paul
Intermediate & Advanced SEO | | diogenes0 -
Content Above The Fold (strategies)
Does anyone know if using a wide responsive layout that brings content well above the fold on big screens (but still pushes it down on small screens or mobile devices) is a good option? We have an adsense site that just got destroyed and I'm assuming its this new Google algo that's looking at sites with too big of ads above the fold.
Intermediate & Advanced SEO | | iAnalyst.com0 -
All Thin Content removed and duplicate content replaced. But still no success?
Good morning, Over the last three months i have gone about replacing and removing all the duplicate content (1000+ page) from our site top4office.co.uk. Now it been just under 2 months since we made all the changes and we still are not showing any improvements in the SERPS. Can anyone tell me why we aren't making any progress or spot something we are not doing correctly? Another problem is that although we have removed 3000+ pages using the removal tool searching site:top4office.co.uk still shows 2800 pages indexed (before there was 3500). Look forward to your responses!
Intermediate & Advanced SEO | | apogeecorp0 -
Duplicate content reported on WMT for 301 redirected content
We had to 301 redirect a large number of URL's. Not Google WMT is telling me that we are having tons of duplicate page titles. When I looked into the specific URL's I realized that Google is listing an old URL's and the 301 redirected new URL as the source of the duplicate content. I confirmed the 301 redirect by using a server header tool to check the correct implementation of the 301 redirect from the old to the new URL. Question: Why is Google Webmaster Tool reporting duplicated content for these pages?
Intermediate & Advanced SEO | | SEOAccount320 -
Page Rank
Hi guys I have an ecommerce in prestashop (unfortunatelly I can not change it at this moment). I made all main activities both off and on the page. And actually it is working pretty well since I am up on the SERP for all the target keywords. BUT, the page rank still be 0. The site is about 2 years old. My main competitor has the same domain authority than mine, but he has a page rank > 0 Moreover I have more quality links then it has, but it is older Any suggestions? Many thanks Ciao Diego
Intermediate & Advanced SEO | | sbrelax0 -
Duplicate content
Is there manual intervention required for a site that has been flagged for duplicate content to get back to its original rankings, once the duplicated content has been removed? Background: Our site recently experienced a significant drop in traffic around the time that a chunk of content from other sites (ie. duplicate) went live. While it was not an exact replica of the pages on other sites, there was quite a bit of overlap. That content has since been removed, but our traffic hasn't improved. What else can we do to improve our ranking?
Intermediate & Advanced SEO | | jamesti0