Our Sites Organic Traffic Went Down Significantly After The June Core Algorithm Update, What Can I Do?
-
After the June Core Algorithim Update, the site suffered a loss of about 30-35% of traffic. My suggestions to try to get traffic back up have been to add metadata (since the majority of our content is lacking it), as well ask linking if possible, adding keywords to alt images, expanding and adding content as it's thin content wise. I know that from a technical standpoint there are a lot of fixes we can implement, but I do not want to suggest anything as we are onboarding an SEO agency soon. Last week, I saw that traffic for the site went back to "normal" for one day and then saw a dip of 30% the next day.
Despite my efforts, traffic has been up and down, but the majority of organic traffic has dipped overall this month. I have been told by my company that I am not doing a good job of getting numbers back up, and have been given a warning stating that I need to increase traffic by 25% by the end of the month and keep it steady, or else. Does anyone have any suggestions? Is it realistic and/or possible to reach that goal?
-
Crazy, it happened to me, i had my South African entertainment blog traffic drop in half (HiphopZa Amapiano). Others all dropped by more than 90%, funnily the contents are very great, good practices ere observed. It's quite painful y'all. Only my South African music download blog survived a bit. Damn!
-
@newhazel said in Our Sites Organic Traffic Went Down Significantly After The June Core Algorithm Update, What Can I Do?:
I’m in a challenging situation and could use some advice. Since the March 2024 core update, our site has suffered a significant loss of 40-50% in traffic. Despite various efforts, including adding metadata to our content (which was previously lacking), the traffic fluctuations have continued. Just last week, we experienced a brief return to "normal" traffic for one day, followed by a 30% dip the next day.
I’m in a challenging situation and could use some advice. Since the March 2024 core update, our website has suffered a significant loss of 40-50% in traffic. Despite various efforts, including adding metadata to our content (which was previously lacking), the traffic fluctuations have continued. Just last week, we experienced a brief return to "normal" traffic for one day, followed by a 30% dip the next day.
-
Thanks for reply Jason,
This is my website, "https://www.stardewvalleyapk.me/", and I am tracking StarDew Valley Apk and StarDew Valley on it. I am targeting these keywords to boost traffic again.
-
Hi everyone,
Same issue in March 2024 UpdateI’m in a challenging situation and could use some advice. Since the March 2024 core update, our site has suffered a significant loss of 40-50% in traffic. Despite various efforts, including adding metadata to our content (which was previously lacking), the traffic fluctuations have continued. Just last week, we experienced a brief return to "normal" traffic for one day, followed by a 30% dip the next day.
-
Hi,
What's the URL & What keywords are you tracking?
-
I think you know this, but there is no way of guaranteeing getting back to your prior traffic levels in short order (or +25%), nor keeping it steady. Algorithm updates can fundamentally change the winners and losers in a given segment, and there may be no quick win to return to old results as the underlying variables have changed.
Some ideas and thoughts though:
- I don't know what kind of site you are running, but with ecommerce / lead gen sites, we have sometimes seen that this kind of core update can lead to a traffic drop without a drop in true performance (sales / leads) because the update was actually aligned with user expectations and dropped in areas where you weren't performing anyway (see e.g. slide 116 onwards in my colleague's presentation here). If you happened to find that you were in this situation, you may find that you can make the case to the business that the situation isn't as dire as it seemed at first
- For practical ideas, I'd advise checking out Marie Hayne's work - see for example her presentation at our recent SearchLove conference in Boston on practical tips for improving EAT (Expertise Authoritativeness Trustworthiness)
Good luck!
-
Hi Joe!
Thanks for your response! Much appreciated!
We have not audited the site, we are not even on Search Console. Resources are very limited as I am the only person working on this and don't have the technical skills or support to do any of that.
I have been doing basic on-page SEO but can't bring up the numbers after the core algorithm update. I tracked the drop on June 4th on Google Analytics. All the articles we used to rank high for organically dropped significantly (#35, #62, #15 etc when they used to be in the top 10).
I have only been able to track keywords through Moz. A few keywords that used to rank #1 are now #51. I also wonder if it's because of our ad to content ratio. It's not the most aesthetically pleasing or user-friendly site.
-
Hi there,
What efforts have you made to date?
Have you audited the site in more detail?
- Where the drops occurred via Search Console?
- What keywords dropped the most & when
- Audited your website to see if there are any technical issue?
- Conducted a backlink audit - do you acquire backlinks
You appear to lack the basics such as:
- meta-data
- alt tags
- substantial content, possibly due to the lack of a content strategy
25% by the end of the month doesn't sound realistic, an external agency probably won;t turn anything around in less than a few months.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much do branded search organic traffic & direct traffic impact the ranking for their non-branded topic/keyword?
Hi Moz community, We can see many websites with a reputation will have more number of visitors landing with these two types of traffic mostly (>90%): organic traffic of brand queries and direct traffic. Will these visits help and impact the ranking of these websites for the keywords/topics they been employing? Ex: Moz will have many such visitors. Will this really impact the ranking of Moz for non-brand queries they try to rank for, like "SEO Software". If so, will this have a huge impact or it's just a minor ranking factor. Because we have this with our website and we don't see such boost in rankings compared to our competitors with less direct traffic; where as I been looking at some SEO articles that direct traffic is one of the most important ranking factors. Thanks
Algorithm Updates | | vtmoz0 -
Relauch + traffic loss averages
How normal is it to have a bit of traffic loss for a relaunch? What percentage? For how long?
Algorithm Updates | | MichaelEka0 -
Staging site - Treated as duplicate?
Last week (exactly 8 days ago to be precise) my developer created a staging/test site to test some new features. The staging site duplicated the entire existing site on the same server. To explain this better -My site address is - www.mysite.com The path of the new staging site was www.mysite/staging I realized this only today and have immediately restricted robot text and put a no index no follow on the entire duplicate server folder but I am sure that Google would have indexed the duplicate content by now? So far I do not see any significant drop in traffic but should I be worried? and what if anything can I do at this stage?
Algorithm Updates | | rajatsharma0 -
Our organic search traffic went flat for 2 weeks Oct 2 - Oct 17\. It has since resumed to more normal numbers. Anyone have any idea why this would happen?
Does anyone have any insight as to why our organic search traffic would go to nearly nothing for roughly a 2 week span Oct 2 - Oct 17th? Our regular traffic remained fairly consistent so we were still being indexed. It has now resumed to more normal numbers but I cannot think of anything we did that would make this happen? We did make a 302 switch to be a 301 permanent redirect on our site in early August but that is all I can think of? Any insight or help would be appreciated!
Algorithm Updates | | mwuest0 -
Where can I find research on consumer search habits for fashion items?
I will be pitching to an established major UK-based fashion brand in a few days. Their brand is well-known within their target demographic and they have only recently starting selling their collection online. They are currently unconvinced of the need to use SEO for any terms other than their own brand names for which they would naturally rank with little extra effort. Can anyone point me to any research or data that shows consumer trends to research fashion purchases online or trending away from shopping mall browsing habits?
Algorithm Updates | | richdan1 -
Subdomains or Subfolders for a multilingual site?
What kind of structure would you propose for a site with multiple languages, subdomains or subfolders?
Algorithm Updates | | dublinbet0 -
What determines rankings in a site: search?
When I perform a "site:" search on my domains (without specifying a keyword) the top ranked results seem to be a mixture of sensible top-level index pages plus some very random articles. Is there any significance to what Google ranks highly in a site: search? There is some really unrepresentative content returned on page 1, including articles that get virtually no traffic. Is this seriously what Google considers our best or most typical content?
Algorithm Updates | | Dennis-529610