Links from my Own Blog to my Own Website and Link Scheme
-
Hi There,
I use my own blog to give advices and offer information related to my business service. Of course in terms of SEO my blog is useful not only to expand my brand presence but also to acquire long-tail traffic. I use to insert a maximum of one link with a relative matching anchor text in every article of my blog pointing to my own webpage.
Said that, the questions are as follows:
Am I involuntarily participating in a Link Scheme with my blog? And If so, how many links can I send to my own webpage ? Shall I limit the number of links to a minimum?
Thanks a lot for your advices.
-
How does one know that one is being penalized for linking blog pages on one site to the ecommerce pages on the mother site?
Thanks, DIane
Diane Kramer, Doggie-diva.com -
As Mr Roberts says, making the links nofollow should stop you being penalised AND give you the benefit of the traffic.
-
Hi there
This really is a grey area.
By the letter of Google's law, they would see this as a link scheme. How likely is it they would find it and how likely is it that they would punish it? It's very difficult to say. Chances are they wouldn't be too pleased if they did find it. The fact that you are using matching anchor text makes me think they wouldn't be too happy.
However, on the flip side, your producing content with real value to visitors, your including relevant links to give citations in your work, so the links are quite legitimate in that sense. The thing is though is that you control them, and that's a big no-no in Google's book.
It's not up to me to judge whether it's something you should or should not be doing - I'd rather explain the risks. With this method, your opening yourself up to being penalised for running a link scheme. It's very hard to determine a limit on this or a threshold, but knowing it's possible, for me, is enough.
You could reduce your risk by lowering the amount of times you link to your site and also if you linked to your site with non-commercial anchor text, such as just your brand name or even a raw URL. That would leave less of a "trail", as it were.
You can remove the risk entirely of course by either removing the links - or instead, making the links on your blog "nofollow" to your website. Now this might be useful - your blog can continue to bring in people via long-tail keywords and the link can send them to your business site, yet the link you have will not pass SEO benefit to your business site and thus would not be seen as a link scheme. You would get all of the benefits as before other than the direct SEO benefit (which, granted, might be a significant benefit).
But look, you could equally carry on with this method if you're happy to run the risk/reward tightrope. Just be aware of the risk. You at least know which links you would need to remove or change should you get penalised in the future. It's totally your call on this but, gun-to-my-head-acting-as-an-SEO-agency example: I'd advise you to stop creating these dofollow links and change your old ones to either nofollow, or remove them.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Starting Blog
Right now my page speed is above my competitors but I'm concern about the effect blog pluggins could have on my speed page. What would be a good plugin to start doing this without affecting too much to my speed page rank? My site: https://dentistaslaspalmasgc.es/
Link Building | | Matodontos0 -
Link Building where link building is dead. Latest tactics in a land of content.
Hello, What is your latest link building techniques considering manual link building is basically dead, and you should really build good content to drive results. Link building has really become less important. It seems to be much more 10X content now. What would you recommend for basic link building considering this besides the 50 first Links video by Rand, which is excellent. Thanks, Bob
Link Building | | BobGW0 -
In order for Google to recognize a hyper-link on your website, does it have to be written in a specific java script?
Does it have to read as the following script? KBB 2018 Best Buy Overall Winner
Link Building | | Greg_Barnhardt0 -
What are he benefits of getting 200+ links from DA 40+ non-relevant websites?
I have a client who has an opportunity to sponsor a prestigious national organisation. In return, they will get 200+ links from the websites of the organisation's members. Most of which are DA 40+.None of the linking sites have any relevance to my client's industry.1) How likely do you think it is that Google will view these as paid links?2) Do you feel that there is potential harm in gaining this many non-relevant links in a short time-frame?3) The client wants me to quantify the ranking benefits of gaining these links and calculate a potential ROI. If that's even possible, how would you go about that?Thanks in advance
Link Building | | richdan2 -
Is there a good website builder that can gain links?
I made the horrible mistake of using GoDaddy website builder and just found out that I have 3 homepages with a 302 temporary redirect on one of them. GoDaddy says I have only one homepage and no redirects which is not true as far as both Google Webmaster and Mozpro are concerned. I am not able to change anything structurally on the Godaddy site. Is there an economical alternative to having a website built that I can work with myself (with little knowledge) and that I can do some link building that will be effective. Thank you, I will refrain from commenting on GoDaddy Scott
Link Building | | ScottR.0 -
Brand new website, should I nofollow almost all internal links?
Hi, As I am creating a completely new website for my employer (she will have zero incoming links, even the URL will be different), would it be advantageous to allow follows to the other internal pages from the home page, but disallow follows on all other internal links on each subsequent page? So, for example each page will have this many internal links: Home page: 5 (all 5 service pages) Recruiting: 1 (home link) Services: 1 (home link) Talent Assessment: 1 (home link) etc. Does this make sense to bolster the home page until we can get some links coming in?
Link Building | | wlw20090 -
Link building and directory links to a new site
I have three new sites all hosted on the same server in the same public html folder and each site is in a different folder inside the public html folder. These sites are a listing of live music venues in different cities in Texas. Should I link these sites together to increase page rank to each other and also put key search phrases in the anchor text and place these links in the text in the center of each page of each site to make the links more effective? Also, because the sites are about a year old they don't have many inlinks yet. If i submit them to about 50 directories will Google not like this because there are way more directory links than natural links? I've been told that it is trouble to have more than about 50% directory links compared to natural links. Thanks in advance for your answers! Take care,
Link Building | | Ron10
Ron0