Internal anchor text
-
Designed my website with one keyword, one page adage. Wondering if i am creating an issue with internal anchor text and use of plurals for keywords. For instance, say I want my index page to rank for keyword exotic vacations, and an inner page to rank for exotic vacation. I do this as i notice there is a major discrepency with google when calling both the singular and plural term of certain keywords (like the example above, for instance). I see in yahoo it views singular and plural as essentially the same word, but google appears to rank them separately. Anyways since google is where the majority of my search traffic comes from, I separated my most competitive keywords for both singular and plural usage and created external links with anchor text that reflects this separation.
I am concerned though that I may not be handling the Internal anchor text properly. What i have done is take a keyword l want to rank for (for example "exotic vacations") and attach it a page (for example index page) and use the anchor text "exotic vacations" on this page and link it to the inner page "exotic vacation." Reason: I want to rank for the term exotic vacations on the main page, but have a relavant page to link to this term so the closest would be the keyword exotic vacation on an inner page.
I would appreciate any feedback on this. I think I am running into a problem with this strategy especially on the main index page/inner page keywords (plural to singular). I also notice google will find an inner page for a time then switch it to the default domain name index page when searchign for a keyword. Kinda keeps going back and forth. I never see any indent search results.
-
Hi Oxygenretreat,
Singulars and plurals should be treated the same, so your main page should be targeting both "exotic vacations" and "exotic vacation" because Google sees them as the same in most instances. As for internal linking, it doesn't hold near the weight with Google as it has in the past. My suggestion would be to make sure that your anchor text is related to the page and thats about it. If you have a page about exotic vacations make sure that the internal anchor text links to it with some form of exotic vacations and not some term like "home". Since internal anchor text is easily manipulated Google has reduced it's role in their ranking models over the past years.
Casey
-
yeah not asking about keyword research, above is an example. Asking about best practices internal anchor text with singular and plural keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Pagination & thin text issue affecting our traffic?
We at Pricebaba, have different price lists for different brands of phones for which we have done pagination. We are worried if we're suffering from the thin text issue. Could you help us check if it's done correctly? Pricelist page link: http://pricebaba.com/mobile/pricelist/samsung-price-list
Technical SEO | | RuchitaMahimkar0 -
Sitemap international websites
Hey Mozzers,Here is the case that I would appreciate your reply for: I will build a sitemap for .com domain which has multiple domains for other countries (like Italy, Germany etc.). The question is can I put the hreflang annotations in sitemap1 only and have a sitemap 2 with all URLs for EN/default version of the website .COM. Then put 2 sitemaps in a sitemap index. The issue is that there are pages that go away quickly (like in 1-2 days), they are localised, but I prefer not to give annotations for them, I want to keep clear lang annotations in sitemap 1. In this way, I will replace only sitemap 2 and keep sitemap 1 intact. Would it work? Or I better put everything in one sitemap?The second question is whether you recommend to do the same exercise for all subdomains and other domains? I have read much on the topic, but not sure whether it worth the effort.The third question is if I have www.example.it and it.example.com, should I include both in my sitemap with hreflang annotations (the sitemap on www.example.com) and put there it for subdomain and it-it for the .it domain (to specify lang and lang + country).Thanks a lot for your time and have a great day,Ani
Technical SEO | | SBTech0 -
Internal linking disaster
Can someone help me understand what my devs have done? The site has thousands of pages but if there's an internal homepage link on all of the pages (click on the logo) shouldn't that count for internal links? Could it be because they are nonfollow? http://goo.gl/0pK5kn I've attached my competitors opensiteexplorer rankings (I'm the 2nd column) .. so despite the face the site is new you can see where I'm getting my ass kicked. Thanks! psRsQtH.png
Technical SEO | | bradmoz0 -
Web server locations for international seo
We have a site that is currently hosted in the far east for the far eastern market. We are having issues with the hosting co. so we are considering bringing the site back onto our servers in the UK. However, we don't obviously want to damage too much the bit of uplift we get from local hosting. What is our best approach? Is it ok just to have the site in the UK even though its aimed at the Far East? Or is the use of a proxy server good? Or should we look for other local hosts? Any help very gratefully received. Iain
Technical SEO | | iain0 -
Should i include this group of text to improve ranking
Hi i am worried about my site www.in2town.co.uk because it it a magazine site i am finding it hard to find space to put text to describe the site for the search engines. I have put text near the top of the site which is under the logo and then i have put more text under the first set of headline where i have put a twitter sign and text but it does not look that great. I rank five in google for the word lifestyle magazine and feel i could do much better and i need to rank for other words but because my site is a magazine site, i am struggling. can anyone offer me advice and let me know if the text looks rubbish please.
Technical SEO | | ClaireH-1848860 -
Anchor text with class atttribute followed by search engines?
Hi folks, Is an anchor containing a class attribute followed by the search engines? Viewed the "text only" version of the cached page in Google and the link is not listed so not sure if it is followed for indexing purposes The code: Reports Actually the link was recognized as an internal link using the SEOMOZ toolbar and also was listed as an internal link using A1 Analyzer. Any thoughts welcomed!! Finn
Technical SEO | | insite3600 -
Is there such thing as a good text/code ratio? Can it effect SERPs?
As it says on the tin; Is there such thing as a good text/code ratio? And can it effect SERPs? I'm currently looking at a 20% ratio whereas some competitors are closer to 40%+. Best regards,
Technical SEO | | ARMofficial
Sam.0 -
Title tag same text as H1?
What is the group's opinion on whether or not the <title>tag should have the exact same text as the <h1> tag on the same page? Obviously both should contain the phrase that page is optimized for but is it better to have them be variants of each other, or both the same and maybe equal to the key phrase that page is optimized for? Thanks.</p> <p>Example:</p> <blockquote style="background: none repeat scroll 0% 0% #f7f7f7; padding-top: 5px; margin-left: 0px; padding-left: 2px; padding-bottom: 5px; white-space: nowrap; overflow-y: auto; font-family: monospace;"> <p>title: los angeles blue widgets</p> <p>h1: los angeles blue widgets</p> </blockquote> <p>Or,</p> <blockquote style="background: none repeat scroll 0% 0% #f7f7f7; padding-top: 5px; margin-left: 0px; padding-left: 2px; padding-bottom: 5px; white-space: nowrap; overflow-y: auto; font-family: monospace;"> <p>title: los angeles blue widgets</p> <p>h1: blue widgets in los angeles</p> </blockquote> <p>Where the page is trying to optimize for "los angeles blue widgets"</p></title>
Technical SEO | | scanlin0