Is anyone aware of stats stating how many people abandon pages the deeper they get in a site?
-
For example, let's say someone enters via a landing page, and instead of having a form there is a button to a form. What percentage of people will click the button and fill out the form vs if the form was right there on the page? Basically, I am trying to figure out what percentage of users do websites lose for every click a user makes on the site.
-
Hello,
If you have access to the analytics of a site you can look in Behaviour and then see the Behaviour Flow. This will break down the pages people land on, how many click through, and how many drop off at each point in their journey.
I hope this is of some help,
Cheers,
Luke
-
Unless you test this on your site you will never know for sure. You can easily use some analytics software to do this : HotJar, CrazyEgg, LuckyOrange, etc all can track this data for you.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I track the lead to its referring site in my Google Analytics?
Hi, is there a way to track a lead (through funnel setup or similar) so I can see who the referring site is? I want to be able to be able to calculate ROI from display ads, social media initiatives and other partner integrations. Thanks.
Conversion Rate Optimization | | Majsan0 -
Landing page on a separate domain?
I want to start a PPC campaign for an ecommerce site, but my ads are rejected due to my URL being offensive. The name works great from a branding perspective, but it has kept me from being listed in certain directories and advertisements. I thought about buying a separate domain to host the landing pages for the PPC campaign where the user would then be redirected to my product page for purchasing. Is this a good idea? Would you recommend another approach?
Conversion Rate Optimization | | RaginCajun0 -
How To Rank Landing Pages In The SERPs
Hi, am hoping someone can give me a little advice.. We have created an Ebook for a client, which we will ‘hide’ behind a landing page for the purpose of collecting email addresses in return for a link to the Ebook. We are thinking of using Unbounce landing pages, integrated with Mailchimp. The problem however is that I’m assuming it will not be possible for Unbounce landing pages to rank well in the SERPs.. which is essential. The obvious solution would be to write a blog post detailing the contents of the Ebook, and then to ‘SEO’ this post.. this however will not provide a positive user experience as below; Visitor lands on blog post Visitor then has to click through to Ubounce landing page (very similar content) Visitor completes form to download Ebook My question is; What’s the best way to rank a direct landing page in the SERP’s, whilst providing the best possible user experience (less steps)? Many thanks in advance, your time is appreciated 🙂 Lee.
Conversion Rate Optimization | | Webpresence0 -
What is the best solution to track conversions on local plumbing site (non-mobile)?
What is the best solution to track conversions on our local plumbing site? 95% of leads coming from phone calls, the rest – from the contact form we have on every page. Is there a reliable solutions to track conversion rate for non-mobile local site? As a side note, we have 6 different phone numbers on our site that users can call in order to reach us.
Conversion Rate Optimization | | dinok_ya0 -
Google Analytics e-commerce tracking on multiple pages
Hi, I work in the airline industry and we are trying to implement Google analytics on our site. We are at the stage of getting e-commerce tracking setup. The problem we face is that we have multiple receipt pages (booking confirmation pages in our case) instead of just one as most carts would have. These are completely independent of each other. My question is can I use the same e-commerce tracking code on each page or do I need to setup multiple trackers. I reviewed the documentation here: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce#multitracker however I'm unsure if multiple trackers are needed when using it on multiple pages or is this just for multiple trackers on the same booking confirmation page. any help on this would be greatly appreciated
Conversion Rate Optimization | | aerlingus0 -
How do I get Google to rank the right page?
My site ranks #1 for Arabic Interpreting on Google UK. This great, but it's ranking my home page rather than the my specific Arabic Interpreting page. The home page shouldn't really rank for this term as it has very little connection with this exact term. This means that while the site ranks great, the conversion is pretty much zero. How can I get Google to rank the page I've optimised for this term? I know the ranking will no doubt slip but may the conversions will be better. Can you help please?
Conversion Rate Optimization | | GlobalLingo0 -
Mile long pages with calls to action
Do these mile-long pages with a call to action at the bottom really produce more conversions? For example, see http://www.keywordelite.com/. Has anyone A/B tested this format vs. breaking up the content into tabs or some other format with multiple pages? Personally, these turn me off as they seem disorganized, they take forever to read, and they always sound like scams.
Conversion Rate Optimization | | john4math0 -
How to you determine what a good CPA is on an ecommerce site?
Do you calculate shipping, warehouse cost, cost of goods into your CPA? Lets say my current CPA is $20 and average order is $100. Its 20% of each order cost goes to lets say ppc, seo, email or affiliate. Do I include cost of shipping lets say its $7.00 and cost of goods are $40.00 I end up with a profit of $33 and that doesn't include taxes, salary, warehouse cost ect. *this is all hypothetical, Im trying to see if my real CPA is inline or I should work on decreasing it. Any thoughts? Thanks
Conversion Rate Optimization | | perytestusr0