Linkbuilding - Which is best?
-
Okay so we all know that:
1 Link on 10 Sites > 10 Links on 1 Site (potentially untrue with spammy links on 1 site than 10 links on high authority but that's not the point of this discussion)
I've had some discussions at work I seem to be fighting a losing battle...
So the questions is... which is better?
1 Link on 1 Site vs 5 Links on 1 Site (same site)
We seem to operate on the form of - once we have a link from the site (in most cases blogs for product reviews / guest posts) - that's it , we move on and never talk to them again.
For continued growth of links, would it be beneficial if we guest posted on some sites once a month? Then we get a steady stream of links each month.
-
I would aim for variety in your linking domains, which usually means 1 link on 1 site. But bear in mind a large part of link-building is building relationships, so you shouldn't necessarily 'never talk to them again'. I would aim to build a link on a site via quality content, which you then go out of your way to promote via social media, etc. as well as ensuring you reply to any comments and stay involved in the conversation. Not only does this make your link more valuable, but helps you build stronger relationships.
I'd also stay away from using direct match anchor text on your keyword targets - use your brand name to link back and you'll increase your overall domain authority, which will help you rank (assuming your on-site elements are solid).
But back to the question, generally speaking I'd always aim for 1 link on 5 sites vs. 5 links on 1 site, just make sure those sites are relevant, high quality and not involved in any potentially worrying activities (such as selling links, aggressive advert blocks, etc. etc)
-
Yes I agree with deep linking to other parts of your site on 1 domain, that is acceptable as the individual pages are different.
My point was using the same page to link to. So having say a link pointing at www.domain.com/page.html on 5 different pages of www.domain2.com is not good practice and Google will not see each link as individual but rather this will only count as one link.
-
I dont think its quite that simple.....
For instance even if I have got one link from a blog that doesn't mean I won't revisit that blog again and get another link from the same blog however to a different place on my site.
I do however try to get as many different links from as many different domains as possible.
The key I think is variety, variety of domains linking to you and variety of places you are linking to on your site.
-
I would definitely say 1 link on 1 site as long as it's on a prominent page, not on some abysmally deep PR 0 page.
I always use metrics of unique inbound domains. I know a lot of SEO'ers use metrics of total backlinks which is a completely false representation of how link building is progressing, but it's easy to show clients a massive number.
Some sites will naturally develop more links on one domain on their own, i.e. blogs that link you in the sidebar and/or footer links. These are now devalued by Google, and I do believe that those sites that had say 100 links coming from one domain were hit hard in the recent penguinanda updates!
-
Hello,
At the moment were submitting around 3 - 4 guest posts a week to relevant, high PA and high DA sites and we are seeing some great jumps in our rankings for our microsites.
I would say 1 link on 1 site all the time, the more linking domains the better.
One thing I would say is try to keep a natutal looking link profile, don't over-do your "money keywords" push more brand and even add some naked links www.example.com
That's my penny worth...
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Guest Posting Agency
Hi, I need more information about Guest Posting Service, any well known, reliable ones to share ? Thanks
Link Building | | jboniface0 -
Case studies reflecting success with linkbuilding campaigns
Hello, Was wondering if you all could point me to case studies reflecting successful linkbuilding campaigns / practices. We'd love to learn more about companies (like Trip Advisor) that have had success in producing great (10x) content and securing many links to increase in ranking. Thanks!
Link Building | | CuriosityMedia0 -
Best Name for Business and Backlinks / SEO
Sorry if this is a basic question I should know the answer for. We have just acquired the .org for a moderately well searched keyword set. Our objective is to fight for rank specifically on this one set of two keywords. We want make sure our site is setup and business named optimally for this. Here is my question. What is the best business name for SEO and keyword rich backlinks, or anything else I'm not thinking of? KEYWORDS: Blue Widget DOMAIN: BlueWidget.org BUSINESS NAME OPTIONS: A) simply BlueWidget.org. We like this but do we lose some benefit of "Blue Widget" with a space on backlinks? **B) Blue Widget Foundation. Is this better because people will reference us by the keywords with a space "The Blue Widget Foundation", instead of "from the people at BLUEWIDGET.org"? ** Am I missing anything important here in the name? We just want to start everything off on the right foot. Thank you Moz. Just joined and my first post.
Link Building | | RetBit0 -
Linkbuilding backlinks list to linkpartnes embed in website?
We do backlinking for clients. And for this we also create a backlink page for linkingpartners (afcorse not all link have a backlink). For easy maintaince it would be handy if we can create a page on our server that is embed on the website of our clients. Is it possible to do this so there is no negative SEO? (google will rate this page and the content perfectly) best regards, Vincent
Link Building | | Aquaster1 -
Category pages ecommerce - SEO best practises
Hi there, I run an ecommerce company, www.footdistrict.com and we are trying to improve our rankings on head terms so we are optimizing our brand pages (ie http://footdistrict.com/marcas/nike.html) Note: a brand page is a category page on my store. We are adding descriptions of each category. This is great as we are adding value. On top of that, we want to add sub-categories just below the description. A sub-category is a family of items. The structure that we are trying to implement is: http://footdistrict.com/marcas/nike.html Nike History/Info of the brand Link Nike family of items A | Link Nike family of items B | Link Nike family of items C | Link Nike family of items C When you click on the first link of the left, you go to a page with all the products of that family and a title that matches the anchor of the category page. What do you think of this structure from a SEO perspective? How would you improve it? I see other ecommerce stores that use tabs or the internal search engine for these purposes. What are the benefits of each choice? Thanks and regards
Link Building | | footd0 -
Which way of Link Building is best for seo and long term results
Hi - Have started off with a Automotive site - www.mycarhelpline.com based in India 15 months back Have achieved close to daily visitors of 2500+ in numbers Have made do follow links through - Article submission in high pr directories, couple of press releases, high pr forum submission, directory submission with high pr (though yet to get link from yahoo, botw n dmoz) and couple pf backlinks in high other pr sites Need to know - Best way to create backlinks - is article writing the best way to create backlinks - as against paid directories and paid press releases. I Can target 350 articles in high pr article directories for 6 mo - Ezine, Selfgrowth, Articledashboard n others How can i achieve my target of 10,000 daily visitors. What link bulding strategy do i need to adopt - as am finding difficult to explore sites where i can build backlinks except articles There are other Auto sites - heard of getting 40K unique visitors on daily basis Pl suggest . thnx
Link Building | | Modi0 -
What is the best way to find high domain authority
Hi Guys, Can you anyone tell me please the best way to find high domain authority websites? I heard this is the best way to build links? Thanks Gareth
Link Building | | GAZ090 -
What is the best way to transfer a sites link juice.
We have been building a new website for one of our clients which he wants it to replace an existing website which will be taken down shortly. The existing site has a reasonable amount of inbound links and we would like to redirect that link juice to the new website, can anyone tell me what the best way to do this would be. Thanks Fraser
Link Building | | fraserhannah0