How to place two NADs on site (One website, 2 locations)
-
Hello,
For our site:
nlpca(dot)com
we have 2 locations. One location is based out of a hotel in California, and one location is where we have our offices in Utah.
Our site is about both locations, emphisizing California. Do we need to create a Utah page and put the Utah NAD on that page with separate address and phone number? What do we use as an address since we only have a hotel room in California now? What do we need to do to rank for both in the natural and also Places listings?
Right now we're #1 for NLP California and #4 for NLP Utah
Thanks!
-
Hi Bob,
We're all always learning! A blended result is one that combines information from both the website and 3rd party sources (so, let's say it links to the website from the title but is accompanied by a link to the place/+ page).
A purely organic results has no third party data. This would be your typical old-style result of the title and meta linking to the website.
Most local results are blended these days, but the first page of results typically included both the blended results and some organic results.
Do a search for 'pizza san francisco' in Google. If your results are relatively similar to mine, you will see the page start with a purely organic result from Yelp and another from SeriousEats. This is followed by a set of 7 blended results in which the title element is linking to the websites of various business and is embellished with reviews from Google and Zagat, contact info and links to Google Maps which lead to the Google+ Local pages.
Then, below this, we return to pure organic results (2 for businesses and 1 for Gayot).
I hope that makes what you are seeing in the SERPs really clear to you.
-
How do I tell the difference between a purely organic listing and a blended Places/+/Organic listing?
Is it that if there are no Places results on the page it is purely organic, and if there are both organic and places results on the page then the results without markers next to them are blended and the ones with markers next to them are places?
Thanks for the clarification. I should already know this.
-
Hi Bob,
Pure organic results are governed by a different algo than the blended Places/+/Organic results. So, to the extent that you have any purely organic rankings, these should not be affected by your issues, but at the same time, any results that are blended are a combo of your organic and off-page, so these would have to be seen as intimately involved in your issues. Hope that clarification helps.
Good luck, Bob!
Miriam
-
Miriam,
Before I break the bad news to my coworkers, does our issue in Google Places effect our organic listings. In other words, are our organic results for
NLP Calfornia
NLP San Francisco
NLP Utah
NLP Salt Lake City
at risk or is it just our Places results that are at risk?
-
Hi Bob,
Where you live, are you still seeing a Google Place Page with a 'report a problem' link at the bottom of the page? If so, you'd go through the problem wizard. If not, you might try the troubleshooter:
http://support.google.com/places/?hl=en-US&rd=1
Again, 2 days ago I would have recommended both with confidence, but with the changes, I'm not sure how support has changed. Start with those recommendations and see where you get.
-
It looks like my coworker listed us as 2 different companies in G places with an old address. What a mess.
What would be the best white hat way to clean this up?
-
Hi Bob,
Well, here's a real hold-your-horses moment. As of yesterday, the world of Local has been turned upside down a bit and I am not yet sure of the total implications for multi location businesses. From Greg Sterling's piece, http://searchengineland.com/google-places-is-over-company-makes-google-the-center-of-gravity-for-local-search-122770:"We asked about management of multiple locations from a single page. Google said that there’s no news for the time being but that’s the ultimate goal:
A single page through which businesses can manage their online presence is a top priority, and we’re committed to ensuring business owners have a clear voice in how their business is represented on Google, via Google+."
So, management of businesses like yours is somewhat up in the air, but I believe I can still answer the main questions you've asked with some certainty.
To date, the acquisition of a legit office (no p.o. boxes, no virtual offices) and a dedicated, non-redirecting local area code phone number are essential to legit Places inclusion, and I am assuming these rules will carry over into Google+ Local. People certainly bend and break these rules, renting virtual offices, etc., but it's not something I'd ever recommend to a valued client.
If you don't currently have these things for California, I'm not 'getting' how you are ranking #1 for San Francisco in the local results. What are you using on the Place Page, in terms of NAP, to achieve these rankings. If it doesn't meet the guidelines, the risk is a sudden loss of rankings if Google takes notice. At least, that's how it has been up until yesterday. I believe the algo will carry over into the new Google+ Local, but as you can tell from my reply, I'm working hard right now to understand what has changed and what remains the same. Strongly recommend that you do all of the reading up you can over the next few days on this, Bob, as it will certainly pertain to your business and your future management of your local presence.
Miriam
-
One more thing - don't miss my other post.
Why can't we move up above 5th place organically for "NLP Utah" keywords when we are stronger?
-
Thank you Miriam,
We are first in google organically for "NLP San Francisco"
We are first in google local results for "NLP San Francisco"
Our address is only listed on the contact us page and it is a Salt Lake City Address
Our phone and fax are Utah numbers, and we also have an international number, all on only the contact us page.
We can't lose our rankings for the California keywords, local or organic, since these are our main traffic words.
We want to rank 1st for Utah keywords in both local and organic. Currently we don't rank for local "NLP Salt Lake City" and we're 5th for "NLP Utah" related keywords.
If necessary, we may be able to get a NAP of both utah and california, but I'm not sure on that - any ideas on how to inexpensively acquire a california address and a california phone number would be useful, and can the california phone number forward to the Utah office?
What's the solution?
-
Hi Bob,
I want to begin by clarifying what you mean by NAD. I'm familiar with NAP (name, address, phone number) but I've not encountered the term NAD before. From context, I'm guessing you mean NAP but please let me know if I'm wrong. I'll proceed as though I've guessed correctly.
As you may have reckoned, your California location doesn't qualify as truly local, because of its lack of a dedicated street address. You can't submit a hotel room number to Google Places, so until such time as you've got a standard address for the California branch, what you can do is going to be somewhat limited.
Typically, when dealing with a business model that has just a few locations, like yours, you would put the complete NAP in the footer sitewide, and on the Contact Us page, and you would also likely be creating a landing page for each of the 2 offices. Typically, you would be creating a Google Place Page for each location, creating other local business listings for each location and building out content, citations and links for each location. You can do some of this, but the lack of address for the California business is definitely going to hamper your Places efforts. You may be able to build good rankings organically, but if your core keyword phrases are most heavily used by local searchers and receive local SERPs, then you are likely to be outranked by businesses that can publish an address.
Have I helped to answer your question? If you need to add more info about your scenario, you are welcome to do so.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New site migration (multiple sites into one + new domain)
Hi, I have read so many very helpful guides and experiences from you guys that will greatly help me but I have a few questions please. Our company has 3 sites, the main site and 2 sites for different product ranges: BrandProductName.com (main site - DA = 22 raking well for product name) Productname2.com (DA = 10 ranking very well for product name and little competition) BrandProductName3.com (DA = 10 poor ranking) We wish to bring all the sites into one with categories for the 3 different product. The main site is an e-commerece site whereas the other 2 are not (currently). On top of this as the main domain has one of the product names in it they wish to change the domain to be just Brandname.com. So the plan is to combine site 2 and 3 into site 1 and change that domain name. As you can imagine this is going to be quite a job. I am fairly happy with the steps required (having read all the guides and migrated many sites in the past) but with the added domain name change this is a little daunting. So my questions are: Should I merge the 3 sites into 1 and then changed the domain at a later point? Should I change the domain of the main site first and then merge site 2 and 3 in later? Should I just do it all together? Or based on the data i have provided do you disagree with the plan, what would you recommend? We are not in a massive rush to complete all of this so we have the time to plan and execute this when we are fully ready. Any help / advise would be greatly appreciated. Thanks all
Intermediate & Advanced SEO | | csimmo0 -
Why my site not ranking
Hello everyone, can anyone suggest me, where i am having problem in my site www.suntechengineers.com, i know content is less,
Intermediate & Advanced SEO | | poojathakar
but any other things that i am missing in my site? Is There any on page query please let me know, i need urgently getting up this,please help thanx in advance0 -
(Australia) Changing .net.au to .com.au - web dev is refusing to do a 301 redirect and wants to run two sites?
After years using a .net.au site, my client has purchased the .com.au version of the same domain. I've now set up a new, responsive website using a wordpress template with new content, but used a similar page structure. I've asked their web developer to now do a 301 permanent redirect on each old page from .net.au site to it's new .com.au page, but he has refused, saying it would be bad for long term SEO. Instead, he says they should run both sites (which I thought would cause duplicate content issues). Both domains are hosted with the same company. I thought as long as the 301 redirects were done on a page by page basis, there were no issues? I'm no SEO expert, (which he claims to be), so I just wanted to get another opinion on what best practice would be in this instance.
Intermediate & Advanced SEO | | carolineraad0 -
Impact of simplifying website and removing 80% of site's content
We're thinking of simplifying our website which has grown to a very large size by removing all the content which hardly ever gets visited. The plan is to remove this content / make changes over time in small chunks so that we can monitor the impact on SEO. My gut feeling is that this is okay if we make sure to redirect old pages and make sure that the pages we remove aren't getting any traffic. From my research online it seems that more content is not necessarily a good thing if that content is ineffective and that simplifying a site can improve conversions and usability. Could I get people's thoughts on this please? Are there are risks that we should look out for or any alternatives to this approach? At the moment I'm struggling to combine the needs of SEO with making the website more effective.
Intermediate & Advanced SEO | | RG_SEO0 -
Microsite as a stand-alone site under one domain and sub-domained under another: duplicate content penalty?
We developed and maintain a microsite (example: www.coolprograms.org) for a non-profit that lives outside their main domain name (www.nonprofit-mainsite.org) and features content related to a particular offering of theirs. They are utilizing a Google Grant to run AdWords campaigns related to awareness. They currently drive traffic from the AdWords campaigns to both the microsite (www.coolprograms.org) and their main site (www.nonprofit-mainsite.org). Google recently announced a change in their policy regarding what domains a Google Grant recipient can send traffic to via AdWords: https://support.google.com/nonprofits/answer/1657899?hl=en. The ads must all resolve to one root domain name (nonprofit-mainsite.org). If we were to subdomain the microsite (example: coolprograms.nonprofit-mainsite.org) and keep serving the same content via the microsite domain (www.coolprograms.org) is there a risk of being penalized for duplicate content? Are there other things we should be considering?
Intermediate & Advanced SEO | | marketing-iq0 -
HTML5 one page website on-site SEO
Hey guys, If for example, I'm faced with a client who has a website similar to: http://www.symphonyonline.co.uk/ How should I proceed with the on-site optimization? Should I create new pages on the website? Should I create a blog for the site to increase my reach? Please give me your tips on how to proceed with this kind of website. Thanks.
Intermediate & Advanced SEO | | BruLee0 -
Site #2 beats site #1 in every aspect?
Hey guys, loving SEOMoz so far and will definitely continue my subscription after the free trial. I have a question however, which I am really confused about. When researching my primary keyword, I have found that the second ranked site beats the top site in every single aspect, apart from domain age, which is almost 6 years for the top one and 6 months for the second. When I say every single aspect, I mean everything. More authority for the page and domain, more links, more anchor text links, more authoritive links, more social signals, more relevant links, better domain (although second ranked site is a .net), better MozRank, better MozTrust etc.... I have noticed though, that in the UK SERPs, those sites are switched, so #2 is actually #1. Could it be that the US SERPs just haven't updated yet, or am I missing something completely different.
Intermediate & Advanced SEO | | darrenspeed1 -
On-Site Optimization Tips for Job site?
I am working on a job site that only ranks well for the homepage with very low ranking internal pages. My job pages do not rank what so ever and are database driven and often times turn to 404 pages after the job has been filled. The job pages have to no content either. Anybody have any technical on-site recommendations for a job site I am working on especially regarding my internal pages? (Cross Country Allied.com)
Intermediate & Advanced SEO | | Melia0