Clear examples of SEO success with content marketing needed.
-
I know SEOmoz is always going on about content marketing as the best SEO tactic, but I'm struggling to achieve search engine success with it for my site.
Has anybody very successfully pursued a content marketing strategy for their site in a competitive niche? Can you give us the examples? (including the keywords you succeeded for).
Any help greatly appreciated.
Thanks
-
Thanks John, really looking for examples that I can learn from. Heard a lot of assurances that content marketing is the way to go, I'm now looking for concrete examples.
Can anybody share?
-
Hi Kevin,
Unfortunately I can't give you specifics, as they're all client results, but I can assure you that content marketing works very well for improving rankings, traffic and even conversions.
For one of our clients in a very competitive niche we improved their positions across the board (scores of keywords) and upped traffic by more than 200% with a dedicated content marketing campaign across a 6-8 month period. Most notably using infographics.
Try producing an infographic and following the tactics I outline here:
http://www.seomoz.org/ugc/getting-the-maximum-number-of-links-from-your-infographic
And you should start to notice a direct impact on your overall domain authority and traffic, which will in turn affect your rankings, although you need to make sure your site is correctly optimised for your target terms.
Hopefully that helps to reassure you a little on the benefits of content marketing.
-
Thanks, but no real examples of keywords that they had succeeded for. Admittedly some good content, but no evidence of success, like "We were here before we started content marketing, we got to here after x amount of time."
thanks for the reply tho
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Removing old content
Ahoy! Variously I have heard the opinion that content which does not generate regular search traffic (let's ballpark it at >10 views in any given month) should be noindexed or even removed. Allegedly this would improve the overall quality of the site, rankings and traffic. I remain doubtful. What would you do if the interest in a given matter goes down over time for any (most) given topics of your content and is replaced by "newer" specific interest? Concrete example: I have a website about (book) reviews. Naturally, there will always be new books; old books are not in the media as much and "forgotten". Nevertheless, the reviews (all unique, based on really having read the books, no trace of the standard back cover copy) are obviously still there. Personally I feel that they do not really lose any value - they are still reviews of that one book, even though it is not the most recent one. So, what would you do: Deindex "older" book reviews after a certain time? Even remove them completely? Just let them run? I am looking forward to your opinions - and even your experience if you have done something like this! Nico
Content Development | | netzkern_AG0 -
Do I really need a "Blog"?
Hello Moz community, I have a question about creating content on a new website that we just launched. Do we really need an area called a "Blog"? It's a financial website and the network admins have some security concerns about placing a blogging application such as Wordpress on the server because of PCI regulations. Can an area such as one called "Resources" where you list articles or posts be just as effective as a "blog"?
Content Development | | bcglf0 -
How to Get Rid of Duplicate Content Captured on Article Lists
We have a ton of articles and blog posts on our site. Currently, we display summary lists of articles that contain the first paragraph of the article in the summary list. However, in my reports, this is coming back as duplicate content with the full article itself. How do I fix this? Ex: article main page- http://www.robots.com/articles/10 First article on that page- http://www.robots.com/articles/viewing/grippers-for-robots (which shows up as duplicate content with the main artilce page). With our blogs, we have the most recent 5 blogs (in the same summary format) listed on our main blog page. We then have categories that people can sort by. But again, this is causing us duplicate content because those pages show the first paragraph of the blogs related to that category. Ex: blog main page- http://www.robots.com/blog. First blog listed on that page- http://www.robots.com/blog/viewing/robots-and-automation-bringing-jobs-back-to-the-united-states (which then shows as duplicate content with the main blog page). And then you can also select categories to see related topics: http://www.robots.com/blog/category/buying-a-robot which is showing as duplicate content also. Help! How can I prevent this? Thanks! JWanner
Content Development | | jwanner0 -
Is this dulplicate content causing me problems
Hi, i am going to try and explain this as best as possible as i am not used to working with k2 that much. What i have as an example is a page which is here http://www.in2town.co.uk/Cheap-Flights-Ryanair-News This page is news about ryanair now because i am working in joomla and i am working with k2, and i am also making each landing page a front page, i am having problems. For people who do not use joomla i will explain. For the ryanair page which is a front page, i have to make a category and that category for all my content to go into is called ryaniar-news. Now i have the page above which is for ryanair news but the problem i have got is, because i have a category it brings up all the content as a blog format. so for example here is the category section in blog format. http://www.in2town.co.uk/news/ryaniar-news Now i have managed to make sure that the articles are not showing but it brings up the title of the pages and i am worried that this will be seen as duplicate content and will damage the main page of http://www.in2town.co.uk/Cheap-Flights-Ryanair-News I may have set everything up wrong i am not sure but if i have i would be glad if someone can tell me the right way to do it. I do not like the blog format and that is why i use a front page set up so i can have my layout the way i want it. Can anyone please explain if my set up will damage the main ryanair news page or what i need to do to sort it out please.
Content Development | | ClaireH-1848860 -
Need Legal Copywriting Services
I am looking for a legal copywriter to write 400 - 600 word articles for me on various legal based articles. In addition, I'm looking for other legit industry sectors. Do you know of the legit "quality" sources to locate copywriters? Let me know your thoughts. Thanks. Justin
Content Development | | JQC0 -
Questions about reorganizing a website's content structure
I'm working with a publisher who is considering reorganizing the content on their site, which up to now has been presented more or less as a portal site for a variety of segments in a particular business industry. One scenario that is on the table is to remove some content sections altogether and republish them under their own unique domains. It's important to note that this reorganization would be part of a new brand strategy. So my first question is whether this is one of those avoid-at-all-costs scenarios? My second question is if we decide to procede, what kind of time could it take for these new domains to generate the same level of search traffic they are currently pulling in on the portal site? Thanks!
Content Development | | accessintel0 -
Blog Anchor Text SEO Query
Apologies if the following is a basic question but I am just starting out with SEO and I have seen this quite a lot recently on sites I have been on. My question is if you have a self hosted blog e.g. blog.site.com or site.com/blog and you use keyword anchor text in your blog post does that bring SEO benefits in itself or does the blog post have to be shared/commented by readers to have an effect? I have seen/heard of many sites spending a lot of money getting copy done or spending their own time and resources starting a blog but the blogs remain unshared or comment-less. I am starting my own blog to go with my social media and website so I wanted to establish the basics. Thanks in advance guys.
Content Development | | jannkuzel0 -
What plugins & tactics are you using for Wordpress meta SEO?
Currently I use All-In-One SEO and I quite like how simple it is to setup and it's stable. Is that still one of the best ones? What are you using these days? Is it worth stripping out the superfluous meta tags that Wordpress now puts in? Is there any value to adding meta descriptions to all my Tag pages and if so, is there a good plugin that will auto magically create unique descriptions for these pages? Same goes for my paginated archives. Thanks!
Content Development | | flowsimple0