Should i continue linking the old page after a redirect 301?
-
hi everybody,
i'm trying to understand why my page http://poltronafraubrescia.zenucchi.it isn't ranked for the keyword poltrona frau brescia even if is indexed on google.
the page gets authority and traffic from the page www.zenucchi.it/ITA/poltrona-frau-brescia.html that is already ranked in fourth position for that keyword.
should i continue linking the previous or the new page to increase the page authority?
i don't know if is a good way to link a page not ranked despite a ranked one..
Please help me.... thanks a lot
-
yeah, i agree with you but my question is different ( probably because my english is no good enough ), the page on the previous domain with thin content was ranked fourth, the same on the new third domain in no ranked, not even in 150 position... that's my problem....
hoping that i've explained the problem better i would thank you
guido
-
I think that the appearance of thin content / over optimization may be affecting your ranking for the term.
If you make some small changes on the things I mentioned you may find that the rankings improve.
Sha
-
thanks sha....
i will certainly follow your valuable advice.... however i don't understand why http://poltronafraubrescia.zenucchi.it , that is the same page already indexed, isn't shown for the query poltrona frau brescia...
Do you think that it was wrong to put the page on this new third level domain considering that my only aim is to rank first for that keyword?
Guido
-
the pages are the same, i just want to transfer www.zenucchi.it/ITA/poltrona-frau-brescia.html on a new third level domain http://poltronafraubrescia.zenucchi.it... The problem is that the first one is still ranked ( with a 301 redirect on-it ) but the new one it isn't indexed for that keyword... do you know why?
-
Hi Guido,
I would agree with comments from eyepaq and Saijo with regard to redirects. Since there is a slight loss of link value with a 301 redirect, it is best to always send links to the target URL.
As to why the page is not ranking, I just wanted to add a reminder that there is more to that than just pointing links to the page. From that point of view there are a few things to consider with this page:
- There is very little content on the page, but when I view source I see a significant number of exact match instances of your keyword term.
- Most notably, there are several alt tags which offer no descriptive value for the user and are simply repetitive use of the exact match term for each photo. This is likely to be seen as manipulative. There is nothing wrong with including your term in alt tags, but they should always serve as short explanation of the image content.
We need to be even more careful of search engine sensitivity to signs of over optimization when there is very little text on a page.
Hope that helps,
Sha
-
I am answering this assuming you own zenucchi.it
http://poltronafraubrescia.zenucchi.it and www.zenucchi.it/ITA/poltrona-frau-brescia.html are on the same domain why try to target 2 different pages for the same keyword ?
UPDATE : ( missed the 301 redirect part in the title ..doh )
Once you do a redirect , its best you build link to the new page.
-
If you just 301 redirected www.zenucchi.it/ITA/poltrona-frau-brescia.html it will take some time for the rankings to settle.
You should focus on getting quality links to the new page.
You can link to the old page as link equity (juice) is pass via 301 but some is lost so it dosen't make sense if you can use the new page as target page for your links.
However, all past links that pointed to www.zenucchi.it/ITA/poltrona-frau-brescia.html will pass most of the value to the new page - again give google some time to settle and figure everything out.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How would you link build to this page?
Hi Guys, I'm looking to build links to a commercial page similar to this: https://apolloblinds.com.au/venetian-blinds/ How would you even create quality links (not against Google TOS) to a commercial page like that? Any ideas would be very much appreciated. Cheers.
Intermediate & Advanced SEO | | spyaccounts140 -
Client would like to 301 redirect the homepage to a category page
Hello MOZ Community!!! I would like your expert opinions on a scenario, please! My client is an ecommerce company, and currently has one of its category pages outranking its homepage for a few key phrases. The homepage, however, has a better conversion rate. So, the client is asking that we make the homepage the category URL, so http://www.theirsite.com/blue-clothes. The existing homepage URL - http://www.theirsite.com - would 301 REDIRECT to the category page - which would render the current version of the homepage. Therefore, there would be nothing, ZERO content, on the MAIN URL: http://www.theirsite.com Has anyone ever done this before? What are the pros and the cons of this practice? Here is my same client, for reference: https://mza.seotoolninja.com/community/q/issue-with-category-ranking-on-page-1-vs-homepage-ranking-on-page-2
Intermediate & Advanced SEO | | accpar0 -
Do I eventually 301 a page on our site that "expires," to a page that's related, but never expires, just to utilize the inbound link juice?
Our company gets inbound links from news websites that write stories about upcoming sporting events. The links we get are pointing to our event / ticket inventory pages on our commerce site. Once the event has passed, that event page is basically a dead page that shows no ticket inventory, and has no content. Also, each “event” page on our site has a unique url, since it’s an event that will eventually expire, as the game gets played, or the event has passed. Example of a url that a news site would link to: mysite.com/tickets/soldier-field/t7493325/nfc-divisional-home-game-chicago bears-vs-tbd-tickets.aspx Would there be any negative ramifications if I set up a 301 from the dead event page to another page on our site, one that is still somewhat related to the product in question, a landing page with content related to the team that just played, or venue they play in all season. Example, I would 301 to: mysite.com/venue/soldier-field tickets.aspx (This would be a live page that never expires.) I don’t know if that’s manipulating things a bit too much.
Intermediate & Advanced SEO | | Ticket_King1 -
404 Pages. Can I change it to do this without getting penalized ? I want to lower our bounce rate from these pages to encourage the user to continue on the site
Hi All, We have been streaming our site and got rid of thousands of pages for redundant locations (Basically these used to be virtual locations where we didn't have a depot although we did deliver there and most of them was duplicate/thin content etc ). Most of them have little if any link value and I didn't want to 301 all of them as we already have quite a few 301's already We currently display a 404 page but I want to improve on this. Current 404 page is - http://goo.gl/rFRNMt I can get my developer to change it, so it will still be a 404 page but the user will see the relevant category page instead ? So it will look like this - http://goo.gl/Rc8YP8 . We could also use Java script to show the location name etc... Would be be okay ? or would google see this as cheating. basically I want to lower our bounce rates from these pages but still be attractive enough for the user to continue in the site and not go away. If this is not a good idea, then any recommendations on improving our current 404 would be greatly appreciated. thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
.htaccess 301 Redirect Help! Specific Redirects and Blanket Rule
Hi there, I have the following domains: OLD DOMAIN: domain1.co.uk NEW DOMAIN: domain2.co.uk I need to create a .htaccess file that 301 redirects specific, individual pages on domain1.co.uk to domain2.co.uk I've searched for hours to try and find a solution, but I can't find anything that will do what I need. The pages on domain1.co.uk are all kinds of filenames and extensions, but they will be redirected to a Wordpress website that has a clean folder structure. Some example URL's to be redirected from the old website: http://www.domain1.co.uk/charitypage.php?charity=357 http://www.domain1.co.uk/adopt.php http://www.domain1.co.uk/register/?type=2 These will need to be redirected to the following URL types on the new domain: http://www.domain2.co.uk/charities/ http://www.domain2.co.uk/adopt/ http://www.domain2.co.uk/register/ I would also like a blanket/catch-all redirect from anything else on www.domain1.co.uk to the homepage of www.domain2.co.uk if there isn't a specific individual redirect in place. I'm literally tearing my hair out with this, so any help would be greatly appreciated! Thanks
Intermediate & Advanced SEO | | Townpages0 -
Can there be to many 301 redirects
Is it possible to have to many 301 redirects. I am currently looking at 156 of them. Does this create any quality issues with regard to site performance or any other issues. Thank you for your consideration!
Intermediate & Advanced SEO | | APICDA0 -
301 or 302 Redirects to Mobile Site
When it's detected that a mobile device is accessing the site it has the ability to redirect from www.example.com to m.example.com. Does it make more sense to employ a 301 or 302 redirect here? Google says a 301 but does not explain why (although usually I stick to "when in doubt, 301") . It seems like a 302 would prevent passing link juice to the mobile site and having mobile-optimized results also showing up in Google's index. What is the preference here?
Intermediate & Advanced SEO | | SEOTGT0 -
Why are new pages not being indexed, and old pages (now in robots.txt) remain in the index?
I currently have a site that was recently restructured, causing much of its content to be reposted, creating new URL's for each page. To avoid duplicates, all of the existing pages were added to the robots file. That said, it has now been over a week - I know Google has recrawled the site - and when I search for term X, it is stil the old page that is ranking, with the new one nowhere to be seen. I'm assuming it's a cached version, but why are so many of the old pages still appearing in the index? Furthermore, all "tags" pages (it's a Q&A site, like this one) were also added to the robots a few months ago, yet I think they are all still appearing in the index. Anyone got any ideas about why this is happening, and how I can get my new pages indexed?
Intermediate & Advanced SEO | | corp08030