High Bounce Rate on this Specific Page
-
Just a quick question...looking more for opinions and suggestions....
The specific page in question is:
http://erasedisease.com/2012/04/09/all-natural-alternative-to-beta-blockers-arginine/
We get great traffic to this page specifically for these search terms (and more):
- natural beta blockers
- natural alternatives to beta blockers
- natural beta blocker supplements
The bounce rate on this specific page is usually between 75% to 82%. Does anyone have any suggestions as to why this might be (besides the obvious colors/theme of the website)?
Thanks!!
-
Yes, I meant the left. Sorry about that.
-
i think he means move ur nave to the right. its debatable but true.
-
Do you mean the left sidebar?
-
William and Shift already left great responses, but i want to add that the average human being looks from the top left to the bottom right, in saying that you might want to take a look at your design. Naturally our eyes want to follow the blue and ignore the the right sidebar while your call to action is.
-
These are great responses. Thank you for taking the time to check out the site, and I completely agree with your suggestions.
-
well you hit it on the head for me with the colors/ theme but the reality is you probably have a high bounce rate because:
1. Your colors scheme makes me not want to read anything on the page
2. On that specific page, your call to actions are hidden. You actually have 3: should I read your blog, buy now, or join your news letter (all are above the fold). If this is a landing page, make sure what you want the user to do is clearly defined.
You have so much going on and your color scheme is like camo. My first impression when I get to the page is "what am I supposed to do?". To give you and idea of what I mean here is why I would bounce.
When i first open the page my eyes land on your slide header. Ok I see a few testimonials all with pictures of fake people. What do I think.... Fake testimonials. Then I look up to $39.95 (at the top not the side) and leave. Why do I look up at the $39.95? Even though it is small you put it in red (an action color) When I look in that area, regardless of how small it is it stands out especially since my eyes first landed on the slide header.
If I were you I would:
1. do some research on colors and how the impact purchasing decisions.
2. use your slide header for the call to action or use it direct people to the call to action
3. dont use testimonials with fake pictures. either get pictures of the people giving you these great comments or put them discretely on the side or. I would try getting the real pictures if they are real testimonials.
4. make the page less busy. if it is an internal page that users navigate to then sure it may be ok, but for a landing page, i would make it as clear and concise as to what you want the user to do.
Hope this helps good luck.
-
That is great that you are already getting great traffic from those search terms.
My suggestion which might not be a option for you is to chance the design a bit. The site looks a bit cluttered to view exactly what is clickable.
I scrolled to the button of your article and it does show additional/related information which should help decrease bounce rates.
An easy accessible and viewable page can always help conversion and helps keeping eyes on the page/site.
Another thing you can do is check other keywords that are having less bounce rates and maybe see how those keywords correlate with your higher bounce rates. I am no expert in your niche so you will have to identify why and which keywords are having low or high bounce rates.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Separate service page for each key-word we're ranking in
Hello guys, I have a service-based website. Right now, I have around 30 commercial pages for different services, that we offer. I came up with idea to add service page for each keyword we're ranking in. For example, we offer home-construction service and we have 1 commercial page for this service. I will create 10-20 pages for keywords, related to home-construction services.
Content Development | | MykhailoRudenko
For example: bricklaying, Fundamental works, Landscape works, Concrete works, etc. I saw similar approach on this website. It's a link on bricklaying page: https://kiev.kabanchik.ua/ua/category/kladka-kirpicha If you scroll down you will see section with keywords, related to bricklaying and each keyword has separate page with duplicate content. My questions are: Do you know the name of this SEO tactic, so I can google more information about it? Do you think that it's good idea to use similar approach in order to improve your rankings for certain keywords? Is it a dangerous SEO tactic that may cause some penalties for your website or it's completely safe? Thank you for helping, guys! 331ea1ea-1d49-4f6c-89ef-510ef4657fa4-image.png c5999dbb-6dfb-4fbe-b3e8-ab9a0943bd88-image.png0 -
What makes high quality content?
Content is becoming more and more important in rankings and I was wondering what exactly Google defines a good content. Any ideas?
Content Development | | EJDekkers0 -
Authorship showing in SERPs for non-blog pages
Hi, A few months ago we set up authorship for on our blog articles for multiple authors, which has helped driving extra traffic to our blog posts. Today, I did a search for one of most important search terms and one of our non-blog pages is showing in the first page of the results with one of our authors headshot next to it. Technically we have not not set it up to do this, the page is on a different CMS to our blog (which is wordpress). I'm not complaining because I think this is a positive outcome, but does anyone have an idea why it has done this? I was under the impression that only blog article pages could have authorship set up. Thanks, Stu
Content Development | | Stuart260 -
Guest Blogging - Home Page PR0
I have found a blog in my niche that accepts guest posts. However, the site is quite odd in that the homepage has a PR of 0 and all the other pages have a 2. I just wanted to check if it is still worth posting on this site as it looks suspicious to me. Thanks.
Content Development | | AAttias0 -
Google RSS Feed News Feed To Inner Pages
Ive been working on a large ecommerce website that has thousands of pages, although we are working on adding custom content daily to the largest pages, we have "defaul content" with dynamic tags matching search query. Someone recommend we add a google Rss feed where they can also add some type of tag. Is this a bad idea? Ive asked in the past but my main concern is issue with duplicate content, It would be next to impossible to have all pages filled with custom content. Any help much appreciated!! Thank you!
Content Development | | TP_Marketing0 -
Posts vs Pages and Rankings Differ Greatly
I use wordpress for most of my sites and generally have a post 'news' section. What I've noticed is that just about every time a post will always rank much higher and much faster than a 'page'. As long as I don't let it get buried in the news archives it continues to rank well, better than if I were to create a 'page'. Is there any sort of reason this might occur? I'd like to be able to just create 'pages' but at this point in time it makes no sense.
Content Development | | GYMSN0 -
Meta descriptions and conversion rates
Hi, does there exist any good data on the correlation between the meta description and having the same text in the body text (as pre-ample in bold, for instance) and conversion rates?
Content Development | | vibelingo0 -
Tools to Eval Blog Content - Rate your Fav tool
Ok, so I know that is has been covered in depth and at the risk of being sent to “google it!” (Which I have done with no success) I thought that I would ask your opinions on the topic. What are the best content marketing evaluation tools? By this I am specifically referring to tools that evaluate the content of Blogs, etc and not the performance of the blog, etc. I’m eager to hear your thoughts of what works and if you care to share what tools did not. Thanks
Content Development | | Questionmana0