Article Marketing and Penguin
-
Can sites like Ezine.com and Articlebase.com still be used to create good links?
I have heard since Penguin, that article submission sites like those don't work anymore for link building.
I have a client who can't put new content on his site and will rely on link building, what is the best way to go about it??
Thanks.
-
His main company will only allow 4 pages on his site.
Huh? Who are these guys? They need a kick in the pants.
-
Kickass content on your own site. Content that will make people say WOW! and immediately share with their friends.
-
His main company will only allow 4 pages on his site. I am working with him to try and let him put a blog on the site. If they won't allow it, I will have to stick to off site marketing and link building.
-
Is the existing content on the site worth of links? Will it attract quality links? Depending on the quality of the content, you may have a tough time building links.
If you're able to tell a little about why the client can't put new/updated content on their site, we might be able to help brainstorm ways to convince the client that it needs to be done or compromises that can be worked out.
-
Syndicating content has BOTH Panda and Penguin risks if you don't know what you are doing.
-
So what would you recommend as a good link building strategy?
-
those are garbage links and treated as such by Google. best advice is tell him not to link to his homepage ever unless he feels like unwinding all those links that were created if he gets penalized.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any advantage spreading linked-back articles vs concentrating them?
I have had good luck getting a reputable ezine in my field to publish my articles, and they always link back to my site. Would I do better SEO-wise to spread my articles among several different ezines?
Link Building | | Lysarden0 -
Link profile problem? User-generated reviews website suffering after Penguin
Hi all, We run a user-generated reviews website and we link to the websites of businesses with reviews. Many of them also link back to their reviews page (and in fact, we give them a widget to encourage this). I have a couple of questions about this; Most of these links are to legitimate, but fairly small and unknown businesses - which means a lot of our inbound (and outbound) links are low quality. Could this be hurting us? Given that the links are 2-way, could this be viewed as spam? Some businesses (including a couple with high traffic) have included our widget in their website footer - so there are thousands of (low quality) links from a single domain. Problem? The reason I'm asking is that our traffic suffered in the Panda update, and is again suffering with Penguin - despite the fact that we have a lot of unique content in the form of user-reviews. We've never engaged in any black-hat techniques. Any ideas or advice would be much appreciated. SEO novice here!
Link Building | | WOMO0 -
Link Building - Post Penguin
Hi, We have an eCommerce site that has recently been hit for some unnatural linking, resulting in a warning in our Google Webmaster Tools account. We weren't doing anything particularly underhand (and indeed before Penguin there wasn't a cause for concern) but nevertheless Google has picked up and penalised us. We've instantly removed the worst offending links and requested a resubmission. If this doesn't result in positive action from Google we're planning on employing the services of an Oracle member on SEOmoz who was kind enough to give us some fantastic free advice in order to go through and remove any further links that may be seen as questionable. Moving forward however I'm a little bit overwhelmed as to exactly what we should be doing in order to create a positive, natural link portfolio. I understand the emphasis is on ‘natural’ linking but we’ve been online for 8 years and I think it’s fairly safe to say that the number of links we have now is probably representative of about our ‘lot’ when it comes to 100% natural links. It would be nice to give our portfolio a nice gentle push in the right direction. I’ve checked through SEOmoz and the most up to date link building article they have appears to be http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links - This guide however does seem to suggest some things that are potentially frowned upon now (for example, highly optimised anchor text I understand is now a no-no). Obviously, in days gone by I could look at Open Site Explorer to try to emulate my competitors but, to be honest, most of them have what I would describe as a fairly poor link profile and if I'm going to invest real time in to this I want to make sure I'm heading off in the right direction. Does anybody on here know of a really high quality post penguin link building guide, either on SEOmoz or elsewhere that I can use as some bedtime reading? Our website is eCommerce in nature so an article tailored towards online selling would be ideal. Thanks for reading! Chris
Link Building | | ChrisHolgate0 -
Article Submission Old Hat or Still Good hat?
I have always used article submission sites such as ezine, article snatch etc... I have always seen the big ones as a good way of getting relevant content out into the internet network with the bonus of building quality links back. However I have now been reading a lot of conflicting information, since the latest update from Google that even an article being republished multiple times around the net will wipe out the positive impact of the article and bring no SEO benefit. I wanted to get feedback from the SEOmoz community to see if you now feel this is a pointless exercise and we should now be even more careful as to where our content is published.
Link Building | | iprosoftware0 -
Tool based websites after Panda and Penguin
I have several sites that I classify as "tool" based sites. These type of sites includes anagram solvers for word games, ip address lookups and other various based tools. I like to specialize in these kind of sites because frankly I am not a blogger and hate to write. Before Panda I was doing fairly well, I had many users coming to my sites everyday. The Panda update "tips" that I read all over including on google sites seems to always refer to articles and how to deal with those. The only problem is that I am not an article based site. Yes I have content that describes my tools, but we are talking 1 to at most 2 paragraphs per page. I know Panda effected my ratings because I lost ranking with some big keywords. Since then I have been able to gain some ground, but I am having a hard time trying to figure out what exactly google wants from a site like me. The main path I am getting from Panda is concentrating on the users, and what will make their experience better. I focus on that whenever I make a change. I figure the easier I make it for them, the happier they are going to be. I am wondering what you guys think about some things I can look into creating or focusing on to enhance my site. I use social media heavily (FB, tweets, posterous, blog, RSS Feed) already, but is there something else I can look at that might help me that I am not seeing. I seem to be running out of ideas. Maybe add more content to my pages? Check link structure (its pretty basic as it is) add more article based blog posts? Just want some ideas, I will send my URL to anyone who wants to take a look and see what I may be missing. C
Link Building | | cbielich0 -
Does anyone know where to publish news articles to help SEO???
Hi guys. Please help! Can anyone tell me where the best sites for publishing my news pr articles to help with SEO? I have a business that is based in Cambridge, UK - So local SEO is best! Any ideas please guys?? Thanks Gareth
Link Building | | GAZ090 -
Ezine Articles
How much do other people rate Ezines as a provider of articles and incoming links. What are peoples experiences. It has to be one of the most strict article sites but does this make it the best ?
Link Building | | onlinemediadirect0
