Schema.org
-
Has anyone successfully added the schema.org code to an ecommerce site?
Was it of any benefit to seo?
-
Thanks Lucek great answer, i went ahead and did it, it was pretty painless and i used the GWT to verify it was being read. Its reading the review counts, high and low values but doesnt display them as star ratings - maybe thats only for PPC. But the rest all works which is great.
I was surprised that an ecomm category page wont return any snippets as it contains multiple product tags (according to GWT), but this now puts my worries to one side about too many key word repetitions on the category pages as ive told google exactly why that is.
Here's to a succesful launch!
-
I managed to add this to one of my sites. I can't tell for sure that it did anything good to my rankings (I did too many changes at the time) but I can guarantee You that someday it will. Here's why:
- You show search engines that You put effort into creating Your site,
- structured data is yummy,
- someone, somewhere, someday (most probably already) will scan web for structured data and will use it in some way, potentially linking back to You.
Notice: I used GWT to verify validity of code on product pages, however GWT told me that it didn't found any rich data on the page. As I later found out it didn't mean that my code was invalid, but that GWT decided that the page isn't interesting enough to scan for structured data.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What schema markup to add to case study?
What would be the best schema markup to add to a case study? I am somewhere between choosing an 'article' or a 'review'. A review is not really right though, because it's not a customer leaving feedback, it's the company's take on their performance. Any opinions?
On-Page Optimization | | I-COM0 -
Schema.org Article, itemprop keyword, what is it?
I've wanted to know the answer to this for a couple of years now and haven't found anyone ever talking about it. So here goes ... For schema.org markup on articles, http://schema.org/Article there's an itemprop for keywords: http://schema.org/keywords keywords
On-Page Optimization | | SteveRDM
Canonical URL: http://schema.org/keywords
Keywords or tags used to describe this content. Multiple entries in a keywords list are typically delimited by commas. What's that do? Like if I use that markup with an article I publish on my site, will that get those words given that property keyword value? Will that affect SEO value? Do those replace what metatag keywords used to be? Or are they just like what metatag keywords are these days, no real value?0 -
Best schema option for condos / condominiums?
Hey guys, I'm doing a review on some schema on some of our sites. Most of them are generic using LocalBusiness. There are a few more specific schemas I could use, but not sure what would be the most relevant. Wondering if any of you have a suggestion or ideas? https://schema.org/Residence https://schema.org/LodgingBusiness https://schema.org/ApartmentComplex or I could just stick with LocalBusiness. I'm leaning towards LodgingBusiness or ApartmentComplex.... but when I think of LodgingBusiness I think of something temporary / vacation type deal like hotels. Apartments... kind of self explanatory, a condominium isn't exactly an apartment but perhaps it is more comparable to an apartment than a hotel, motel or inn. What are you thoughts on this? Also, which "format" is better to use RDFa, microdata, or JSON-LD. Does it matter?
On-Page Optimization | | donnieath0 -
Can I have schema.org links as relative on my site? Getting an html validation error.
I'm getting an html validation error on relative schema.org links "Bad value //schema.org/Organization for attribute itemtype on element div: The string //schema.org/Organization is not an absolute URL." This is my code for https site: <code class="input">e itemtype="//schema.org/Organization"><a itemprop="url" class="navbar-brand" …<="" code=""></a></code>
On-Page Optimization | | RoxBrock0 -
Yoast video schema pluggin
What is your opinión or experience in yoast video schema pluggin
On-Page Optimization | | maestrosonrisas0 -
Schema business address - can this affect me in the national rankings
Looking at using Schema microdata on our new website, we currently rank quite decently in Google UK. If I was to add schema mark up for our business address could this effect us in Google UK rankings wise i.e. our rankings for national search (for want of a better word!) suffer but our local rankings increase?
On-Page Optimization | | Jon-C0 -
E-Commerce SEO: What are the Schema.org properties you use?
Quick question about Schema.org for products. What are the properties you like to list on product-pages for an E-Commerce? Thanks.
On-Page Optimization | | AdrienOLeary0