A Begginer. Learning Lots. Need Advice.
-
About a month ago I took over a SEO for a small RV company here in Florida. My responsibilities include:
SEO, Adwords, Video Production, Inventory Update, Newsletters, Social Media, Etc.
I feel a little overwhelmed, but we are a small company and we probably won't be hiring more people.
I'm weak in some areas and strong in others. In the SEO area I'm weak. My question is, in the SEO area, where should I be focusing most?
I break my SEO responsibilities into a couple areas:
- Keyword Research (A lot of competition)
- Back-linking
- Social Media
I know there are more. But where should be my main focus, and how should I go about doing it?
Website is http://www.floridaoutdoorsrv.com
I would kind of like some one to give me an idea of where I am, and what should I do next.
SEOMoz has given me a lot of errors and it's little overwhelming.
Thanks in advance for the advice!
-
I hear you!
Well they are at the "fore front" of the RV industry. And actually I really like some of what they bring to the table, some of the more obvious things like title tags and meta descriptions I have little control over which is frustrating!
We are supposed to get an update to the site here in a week or two, I'm hoping some of this will be taken care of. But we can't switch right now, because honestly they are probably one of the best in the industry as sad as that sounds and we drop in rankings and it's a big pain everytime we switch companies.
I'm going to look into getting their name taken off of our site. It might be part of the contract, I'm not sure.
I have also been trying to make unique content for each page, but I usually do a little at a time. Any advice I welcome from as I'm a beginner at SEO.
So my take aways from you are:
Unique Title Tags
-
One thing that's immediately obvious is that you're having massive problems with your title tags. Every page needs to have a unique title tag, and your title tags should be 55-65 characters long. Rewriting thousands of title tags is going to be a challenge, so prioritize your most important landing pages and do those first.
Duplicate content is a challenge for any e-commerce website. If you have thousands of products on your site, and many of the products are very similar, it would require an amazing amount of time to craft completely unique product descriptions for all of them. Again, focus on your key landing pages.
Also, I don't know how you got hooked up with your web design company, but they have a link to their site in your footer, which is seriously sketchy. Not to mention that their website is a trainwreck. That might explain the CSS problems George mentioned. I would seriously think about working with a different web developer and designer. If your site is poorly constructed, that can cause SEO problems -- to say nothing of user experience and conversion rates.
-
Okay, I've added a screen shot of my most common problem.
I just got my guys to do a 301 Redirect from
floridaoutdoorsrv.com/index.php to floridaoutdoorsrv.com
Hope that helps!
-
Okay, so I am looking into a redirect for the /index.php page.
I have to work through the CMS company we use, unfortunately!
The article was helpful!
-
It would help if you said what errors you're getting. Duplicate content? Title tag issues?
-
I suggest taking things one step at a time. Your reports from SEOmoz may include tons of errors, but you can often fix tens or hundreds of these errors with one fix. I see some technical updates you can make to your pages that will help clean up the source code and perhaps make your pages load faster which will help.
A couple quick technical tips:
Clean up the inline CSS used on your pages. Use your external CSS files to hold this information.
Don't use relative URLs if you don't need to. You can fix a number of linking issues by just using absolute URLs.
Here's a helpful post from Paddy Moogan:
http://www.seomoz.org/blog/common-technical-seo-problems-and-how-to-solve-them
More to come later. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How To Rank Our Featured Snippet - What Changes Are Needed On Our Page?
I've read a number of articles that have been helpful, but most of them are specifically still just trying to prove the value of the snippets and more recently show you how to find what search terms to rank for. What I'm really struggling with is exactly 'How do we rank for them, when we already have the #1 position and the featured snippet is going to another site'? Let me break this down a bit more: 1. We are measuring the 'SERP Features' within Moz Pro Tools and I've identified ~300 pages where there is a 'Featured Snippet' but I don't have the feature. 2. In a good portion of these, I'm outranking the site that has the 'Featured Snippet'. So I can compare my site, side by side to the 'Featured Snippet'. Now that I have the question, my ranking and the competition all in front of me. What changes are recommended I implement on our page? Is there a recommended process to follow?
Intermediate & Advanced SEO | | fabfrug0 -
Need a layman's definition/analogy of the difference between schema and structured data
I'm currently writing a blog post about schema. However I want to set the record straight that schema is not exactly the same as structured data, although both are often used interchangeably. I understand this schema.org is a vocabulary of global identifiers for properties and things. Structured data is what Google officially stated as "a standard way to annotate your content so machines can understand it..." Does anybody know of a good analogy to compare the two? Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
Can you give me some advices to rank this domain?
Hi Moz community, I've a coleague that's working to rank this site: www.devsar.com. The selected keywords are:
Intermediate & Advanced SEO | | Gaston Riera
Mobile development
Web development
Django Development
Python Development I've checked the site: It's fast and clean. Has a good PA and DA. It's responsive and good lookking. Meta description , title, hreflang.. everything in order. Link profile a little rare (checked with ahref.com), it's because someone made a mistake redirecting some expired domain Can you help me to help my mate out?
Thanks
GR.0 -
Screaming frog Advice
Hi I am trying to crawl my site and it keeps crashing. My sys admins keeps upgrading the virtual box it sits on and it now currently has 8GB of memory, but still crashes. It gets to around 200k pages crawl and dies. Any tips on how I can crawl my whole site, can u use screaming frog to crawl part of a site. Thanks in advance for any tips. Andy
Intermediate & Advanced SEO | | Andy-Halliday0 -
Do I need to set Preferred domain when the non-www redirects to www version?
Hi mozzers, Not sure if I should setup preferred domain when the non www version redirects to the www version? if yes why? Thanks!
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Advice Needed: Why Is My Site Not Ranking Despite All The White Hat I Have Done?
Hi all, I have tried all white hat ways to make my local business website rank well in Google. We have done: 1.) Good quality content for our site on regular basis
Intermediate & Advanced SEO | | chanel27
2.) Submit to Google sitemap
3.) Link in an ethical way
4.) Post on social media sites No Google Panda content farming
No Google Penguin unnatural linking In fact, we have more quality articles to share compared to other laundry dry cleaning websites in Singapore. Can anyone advice me on why my site is my ranking well? Site:
http://www.drycleaning.com.sg0 -
Advice on forum links
Hi guys, Looking for some good advice on forum links and there potential negative impact. I am analysing the links of a URL and around 60% of the links are coming from a forum (on a different domain). The forum is very relevant - about the same product he is selling and also has a decent user base. This 60% of links account for roughly 6,500 links. All with different varying keyword anchor text's, and some with excessive usage of a particular keyword anchor text. They are also all do-follow. They are in a mixture of signature links and in post links. The site they link to has been hit by penguin which also has an EMD. MY question is even though these links are relevant and on a good site with good traffic, do you think they have likely been picked up in the penguin algorithm? My initial thought was yes only because they are all do follow and mostly keyword based. But id love to hear thoughts on this as well as possible recovery options, i.e should he remove the forum links, reduce drastically or make them all no follow so traffic can still pass through? Thanks!
Intermediate & Advanced SEO | | ROIcomau0 -
Do I need to disallow the dynamic pages in robots.txt?
Do I need to disallow the dynamic pages that show when people use our site's search box? Some of these pages are ranking well in SERPs. Thanks! 🙂
Intermediate & Advanced SEO | | esiow20130