Better click through rate in 2nd position?
-
I'm digging through my Google Webmaster tools and found something really odd. On one particular keyword phrase Google is reporting a higher CTR on the 2nd position over the first. A lot higher. Per Google the 2nd position is getting a 31% CTR. Has anyone else seen this?
-
Title & Description really get read?<sarcasm></sarcasm>
I appreciate the feedback. Very insightful. And it is reassuring to know that titles do help CTR.
So I did a little more digging. This is actually a branded term, and it appears that the maps listing is currently in the 2nd position. Which leads to the next potential discovery, ...Does google webmaster tools consider a map listing a rank 1-10? Further investigation of my keywords suggests "Yes". So the map listing is getting a higher CTR than the first position.
-
I've seen this happen many times, we've had clients who have received the same if not higher traffic in positions 2-4 then they did once we got them into position #1. I think many users are drawn to a clever title and description of the page not necessarily the #1 position. Like IPROdigital said as long as you are visible on page #1, I'd say about the fold, and you have a compelling title and description you are going to get some traffic that is equivalent or sometimes even better then the site in position #1.
-
I like this question....
Yes, I have seen it.... you can create this condition by smart title tag writing.
-
You are out-ranked by the publisher, who you will probably never beat, but you entice more clicks by shouting a kickass price in your title tag.
-
Your title tag shouts some great value proposition such as FREE Shipping, FAST delivery.
-
Your title tag is simply more sexy by use of the words... "Secret Method..... Kickass Results..... or..... Free BEER
-
-
Perhaps you have a better description or more compelling title based on the searches? Not impossible. That's why I tell clients that even if they don't rank above competitors but are on the visible part of Page 1 with a more compelling title and description that may be enough to get the visitor to click through.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog Post SEO - Bounce Rate & Layout
Mozzers, I wrote the following blog post about Microsoft’s current offer to receive $100 free in bing ads. http://www.cildermansolutions.com/blog/free-bing-ads-coupon-for-2017-get-100-in-free-advertising-credits I noticed that the bounce rate on the post is higher than i was expecting; I am wondering if this is because I put the eligibility rules for collecting the ads coupon in the 2nd paragraph...and people are just seeing that right away and bouncing. I obviously don’t want to lie or trick readers, but i am wondering if the community has any idea/suggestions. Thanks, Matt
Search Behavior | | matt.nails0 -
Bounce Rate: Would GA consider a user interacting with a single page (i.e expanding text), before exiting a bounce?
Hey guys, I have done a ton of research regarding bounce rates, yet I cannot seem to find the answer I'm after. Senario: BoIf a user follows a link and lands on a product results page with various sets of filters and an "apply" button, looks through the site, adjusts the filter functions (without changing the url structure) and exists without going to another page - would that qualify as a bounce in Google Analytics? For example: If I click 'details' to see expandable text on a results page ( /credit-cards). The dynamic url I'm talking about is below: https://masii.co.th/thai-en/credit-card/compare-buy?category=shopping%2Ccashback%2Cair_miles%2Cassistance%2Cdining%2Cpetrol%2Crewards&income=30000
Search Behavior | | Masii0 -
90% website bounce rate - What am I doing wrong?
(Also not getting any comments on any of my articles) Hi, everyone! I'm very new to the community here, but I'm honestly at my wits end. I've run an affiliate marketing site for about 8 months now, and I've consistently had issues with bounce rate. I've tried to look into it myself, but I can't seem to determine what the issue is. A couple things, though - One, a lot of my traffic currently goes to two articles which don't actually have any intent to convert. I didn't even write those articles for the sake of conversion, they were just for fun and I thought they'd be useful to people who stumbled across them. So that could be one reason my bounce rate is so high, but I'm not sure.Anyway, I've asked a LOT of people in the past (I was part of an affiliate marketing community at one point - I asked the founders, friends, strangers, and other successful affiliate marketers about this) if there's anything wrong with my content, etc. The answer has always been no, that it's good. I'm sorry. My thoughts are a bit scatterbrained here. I just don't know what to do here. If all my content for 8 months has just utterly sucked, I'd feel pretty demotivated, but at least I could know what to improve going forward. That's what I need help with from you guys. Here's my website, though I'm not sure if links are allowed: http://cheapgamesguru.com/ My latest articles aren't really getting any traffic at all yet, so I'm not really concerned with them. Specifically, ignore my Future of the HTC Vive, Crusader Kings 2, and World of Warcraft articles. Those are part of my "fun blogs" where I just write about games and such with no real intent to convert. If they start getting traffic, then I'll go and add some more internal links or CTAs. However, a couple articles that I AM having issues with are here: http://cheapgamesguru.com/top-5-best-mid-tower-cases ; http://cheapgamesguru.com/top-5-computer-case-fans-the-best-case-fans-for-your-rig ; http://cheapgamesguru.com/what-is-the-best-micro-atx-case-for-gaming-top-5-best-micro-atx-cases (The links on the Micro ATX article are currently broken - This could very well be one of the reasons! However, this trend of high bounce rates started quite some time ago, so it's still an issue) Could it be as simple as a performance problem? I haven't checked my pagespeed recently, not since I switched to a new (Faster) host. I know users are far more likely to leave if the site doesn't load within 3 seconds. Another possible reason is referral spam, of course. I've tried my very best to eliminate it as much as possible, used filtering tools, etc. but I can't seem to completely eradicate it. Thanks in advance! Ask me for any details you might need.
Search Behavior | | Polycount0 -
Bounce Rate Spike Overnight - Did anyone else notice this?
Hello Moz Community, Starting August 12th, 2015, my overall website traffic bounce rate spiked literally over night and I am trying to figure out why? My traffic increase rate remained the same.
Search Behavior | | CamiloSC
My time on page actually nearly doubled.
but my bounce rate shot up from 9% to 82%. This is the same issue for almost every page in my 500+ page website. My bounce rate in every page was always below 14%. And literally over night on August 12th, the bounce rate skyrocketed. Did something roll out around that time?
Does anyone else have this same issue that would be kind enough to share some insight?0 -
Decent Bounce Rate but extremely low visit duration and page depth?
I'm having a bit of difficulty understanding the Bounce Rate, Visit Duration, and Page Depth metrics in Google Analytics. GA is reporting that my site's bounce rate is pretty decent - currently 36%. Yet when I drill down into audience behavior engagement, I am seeing that the vast majority of visit durations are 0-10 seconds, and the page depth is only 1 for a majority of visitors. If this were the case, wouldn't my bounce rate be higher?
Search Behavior | | JPS890 -
My satellite website is ranking better than my actual site. Why and what to do?
This is our website: www.sauspiel.de and this is the satellite website. As the satellite site has a better ranking for the keyword "schafkopf" since two or three weeks we wonder how this could happen and what would be best to change it or improve the situation. Shall we take down the satellite site, redirect to the "real" site or try to downgrade? And what would you consider to be the (strongest) reason? Any suggestions? Thanks a lot for your help and assessment!
Search Behavior | | sauspiel0 -
Bounce Rate and Time on Site
What would be the best way to decrease bounce rate and increase time on site for a Real Estate Website?
Search Behavior | | bronxpad0 -
Seller rating in Serps
Hello everyone, I saw something weird today with my own site in Google: http://www.google.nl/webhp?hl=nl&tab=ww#hl=nl&sclient=psy-ab&q=xenon+h4&fp=534989fd828f8f2e&pws=0 The site you see position one is my site (HIDxenonverlichting.nl), you see the seller rating with the stars, but also nearly 2 rules of price information: ''Prijsklasse: Normale prijs: € 79,99 Tijdelijke prijs € 74,99 Inclusief 21% BTW & Gratis verzending!' At this site i don't even have MicroData installed for the reviews or prices, and i've never seen such a long price description in Google. So i was wondering, how could this happen, because i want this much information also at other product pages of course. But then first need to know how this happened? Regards, Yannick
Search Behavior | | iwebdevnl0