Do you Feel Street View for inside a local business is a ranking factor for the local algorithm?
-
I'm working in a market where the Google Trusted photographer is rolling out. The question came up if providing this data would boost your rankings in the local map pack. I've been asking a few fellow SEO peeps but I thought I would throw it out here for your opinion.
-
Hi Bill,
My pleasure...and, yes, correlation is probably not causation in this scenario. Probably lots of other factors at play.
I hope there will be more documentation and commentary on this topic soon. The slideshows are pretty neat. But, as you say, the price is somewhat hefty.
-
Thanks for your thoughts Miriam. That's kind of where I am with it. It just got rolled out in my area and one of my clients got pitched by the photographer. It's pretty steeply priced at a grand to shoot a small space. It definitely doesn't have the ROI on its own. What was interesting is I looked through the photographer's client list and I noticed one of the clients is ranked in the local search #1 for a very competitive keyword in our area. I know the mantra of correlation and causality, but it made me wonder a little bit.
-
Hi Bill,
Despite the fact that Google began rolling this out two years ago, there has been so little writing or research done on it. I read Local SEO news on a daily basis, and have yet to encounter any of the top Local SEOs saying that they implemented this for a client and saw X impact on the rankings. I actually just spoke with Darren Shaw who has a client who did this and he did not feel it impacted rankings, but as I say, people just haven't really published studies on this (not that I've seen, anyway).Thinking this over, the one way I could hypothesize that this might have some small impact on rankings could be user behavior. This is a big 'if'. If participation were, for example, to cause users to stay on the + page longer, and if Google chose to view this as a signal that the page was more trusted or more active or some other positive attribute like that (I'm not saying they do, mind you), then perhaps that could slightly influence rank, but I wouldn't bank on it. And because you can't tell that a business has participated in this program until you're actually on their page, CTR can't be part of picture. So, no ranking factor there.
I think this app needs to be viewed more from a conversion standpoint than a ranking one. To my mind there are 2 things to consider here.
-
Client motive...whether the client's business has a strong visual component that could make a virtual walk-through persuasive to the user. For example, a beautiful restaurant can show off it's gorgeous setting, but a car garage might not have that same desire/need.
-
Google motive...see the final point on this page http://maps.google.ca/help/maps/businessphotos/faq.html#q2
Google has always loved neat technology, so there is a 'coolness' factor, of course, but this program is a way to increase participation in Adwords Express, so Google has a very good reason to want business owners to participate.
I hope these are some good thoughts to consider, Bill, but as I've said, this whole issue has been so little documented, that I just don't have an authoritative answer beyond suggesting that this more about conversions than rankings, from what I can see.
-
-
I suspect that Google will be quiet keen to show this off
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does this site rank no 1 for big terms with no optimisation?
Hi, A client recently asked me abut a site that appears to have popped up out of nowhere and is ranking for big terms within their industry: http://bit.ly/11jcpky I have looked at the site for a particular term: Cheap Beds I was using unpersonalised search on google.co.uk with location set to London. The site currently ranks no 1 for that term and other similar terms. The question is how? SEO Moz reports no backlinks (they must have blocked?) Ahrefs and Majestic report report some backlinks but not many and no anchor text with the term in. The Page title and meta do not contain the term nor does the page seem to contain the term anywhere. The domain does have some age though has no keyword match in the URL. I'm a little stumped to how they are achieving these results. Any Ideas Anyone?
Algorithm Updates | | JeusuDigital0 -
Measuring Author Rank
It's pretty clear that "AuthorRank" is going to be a big thing for SEO. Although the main principles seem to be pretty straightforward (http://www.seomoz.org/blog/authorship-google-plus-link-building) what I'm less clear about is how we can start to think about author influence as a measurable metric. Webmaster tools gives us Author Stats as an impact on the site's impressions/CTR, but how do we measure the influence of an individual author? Are those factors even defined? Will we get to a stage where authors can be given a Klout-like score for Google Authorship? If not that, how will it look? This will be a HUGE question to solve for future content development strategies, and is something I'm thinking a lot about right now. Best, Matt.
Algorithm Updates | | MattBarker3 -
Should I Wait Until the "Dust Settles" on the Algorithm Update or Get Busy Now?
We were hit hard on both of our sites yesterday and can't afford to wait for the dust to settle, as some folks are advising. We have been attempting to work off a penalty on one of our sites by undergoing a massive (and expensive) link removal project over the last four months. We are on our third reconsideration request and, hopefully, this last round of link removal will have done the job. I'm hesitant to go in and "de-optmize" the site by changing title tags and changing the anchor text until the penalty is removed, but I'm not sure if that's the right plan of action. I am, however, going to dig into the non-penalized site and change some title tags and anchor text. Any thoughts on this strategy would be greatly appreciated.
Algorithm Updates | | rdreich490 -
Google Rankings Jumping Around
Hi, Since January, the Google rankings for one of our sites has been jumping around. Sometimes it's on page 1, then it disappears and comes back around 1 month later. It's strange because it's only a small section of the site that it's happening to. Every other section of the site is doing really well. Just wondered if anyone else is having this problem, or has had it and can suggest any fixes. There are no technical issues, no changes have been made to the site, all I can think is it's Google messing around with their algorithm? Any help or advice would be much appreciated. Karen
Algorithm Updates | | Digirank0 -
Dramatic Rankings Drop
We've been slowly working up the rankings for some targeted keywords, and though it's been slow we have recently moved up to pages 1,2 and 3 for some of these kwyrods. Friday I got the rankings report from SEOMOZ and we have completely dropped from all rankings. Everything is gone. We've dropped at many at 40+ positions almost overnight. I haven't gone into deep research as to why this happened yet, and I have not asked the client if he did anything off-site to hinder our rankings, but I know that I have changed nothing in terms of SEO techniques in the past week...and these techniques have been working and moving us up so I'm at a loss as to why all of a sudden we've lost everything. If anyone has dealt with this issue before or can take a look at this site I'd appreciate it: http://www.EraseDisease.com Thanks
Algorithm Updates | | Linwright0 -
Can AJAX implementation affect the rankings in Google Panda?
Hi there, I have the following situation with one of our job sites. We migrate the site to a new application, which is better from design point of view and also usability. For this we use a lot AJAX especially in searches. So every time a user is filtering down their search new results will be shown on the page, at the same url and with no page load. But, having this implementation. affected Bounce rate - which increased from 38% to nearly 60%, PI/visits - which are now half, at 3 and also Avg Time on Site is half that is used to be coming to 2,5 min from nearly 6 min. From Rand post, it is clearly that the content is very important in Google Panda, and all of these parameters we should consider, as it is telling the quality of the content. So, my question will be, can this site be hit by Panda updates (maybe later on) because Bounce Rate, PI/Visits and Avg Time on site, decreased in such way? At the moment we don't measure the Ajax impresion, but as I understood that we can do that though virtual pages in GA, does anyone of you have the experience how to handle this? Won't be this an artificial increase? Thanks, Irina
Algorithm Updates | | InformMedia0 -
Shouldn’t Google always rank a website for its own unique, exact +10 word content such as a whole sentence?
Hello fellow SEO's, I'm working with a new client who owns a property related website in the UK.
Algorithm Updates | | Qasim_IMG
Recently (May onwards) they have experienced significant drops in nearly all non domain/brand related rankings. From page 1 to +5 or worse. Please see the attached webmaster tools traffic graph.
The 13th of June seemed to have the biggest drop (UK Panda update???) When we copy and paste individual +20 word sentences from within top level content Google does bring up exact results, the content is indexed but the clients site nearly always appears at the bottom of SERP's. Even very new or small, 3-4 page domains that have clearly all copied all of their content are out ranking the original content on the clients site. As I'm sure know, this is very annoying for the client! And this even happens when Google’s cache date (that appears next to the results) for the clients content is clearly older then the other results! The only major activity was the client utilising Google optimiser which redirects traffic to various test pages. These tests finished in June. Details about the clients website: Domain has been around for 4+ years The website doesn't have a huge amount of content, around 40 pages. I would consider 50% original, 20% thin and 30% duplicate (working on fixing this) There haven’t been any signicant sitewide or page changes. Webmaster tools show nothing abnormal or any errors messages (some duplicate meta/title tags that are being fixed) All the pages of the site are indexed by Google Domain/page authority is above average for the niche (around 45 in for the domain in OSE) There are no ads of any kind on the site There are no special scripts or anything fancy that could cause problems I can't seem to figure it out, I know the site can be improved but such a severe drop where even very weak domains are out ranking suggests a penalty of some sort? Can anyone help me out here? hxuSn.jpg0 -
CTR for Google Rankings
I run a local business, and I'm working on ranking for keyword + city. I currently rank on the first page for just about every keyword I'm working on, but only the top 3 for a little less than half. Because the search volume is so low for each keyword (for most cities Google doesn't have an estimated monthly search volume) the grand total of a few searches a month for each keyword + city combination is where I get my traffic. Although I seem to be getting consistently higher in the rankings, I am curious as to how much more traffic I can expect. I read somewhere that sites that are ranked number one are clicked 50% of the time, number two 20% of the time, number three 15% and from there on it goes down fast. Rank 7 and on is below 1%. Probably around 30% of my keywords are ranked between 7-10 and probably about 20% are ranked 4-6. Are the CTR numbers fairly accurate? I understand that there are a lot of influences on CTR, such as title/description, but generally is that somewhat accurate? If it is, I am missing out on A LOT of traffic. I am pulling about 800 unique visitors a month from Google. If I get in the top 3 for most of my keywords, can I expect significantly more traffic? I ask the question because there are many other things I could be doing with my time to help the business aside from SEO. I don't want to be working constantly on SEO if traffic is only going to increase very little.
Algorithm Updates | | bjenkins240