What is the best strategy for a company in various countries?
-
Hello I have to make yt SEO marketing strategy for a company that provides services in Spain, Colombia and Mexico
I'm looking at two options:-
Buy different domains (TLD): This option seems feasible but very expensive and manage each domain position it would have to have different content in each (plus you would not know that because it is put exactly the same domain)
-
Place each service and country folders eg
www.dominio.com / mexico / training-financiero.html
www.dominio.com / espana / training-financiero.html
I have understood that option 1 is no longer necessary since you can use html tags within the code to tell Google that you try to target content to customers from a different country.
In principle we would use the same content would change only a few words and of course the currency to suit the local currency of each country.However I believe that customers could rely more on a domain if their country. Plus I'm afraid I google indexed as duplicate content is another matter What country would main that could confuse the visitor?
-
-
First of all I really suggest you read this post by Aleyda Solis in the SEERInteractive Blog, which practically answers to all your doubts in a very extensive way.
Second, the subfolder option seems the best one for your case, at least from what I understood about your businesses' needs. In fact, business's objective in middle/long term should determine what option for International SEO you should choose, and not simply the mere SEO aspect.
So, if you choose to the subfolder option, you must:
-
create the subfolders (obvious)
-
geotarget them in Google Webmaster Tools
-
implement the use of rel="alternate" hreflang markup, especially because you are using the same content in different subfolders, hence, if you want to be really sure that Google shows the correct URLs for the given country, better to use the hreflang.
-
even if you do 2) and 3) I strongly suggest you to localize the content of your site. The Spanish spoken in Mexico, Argentina and Spain is quite different, as it is the English spoken in UK and USA. The more the language used is fitting the culture of the countries you are targeting, the better not only in SEO terms, but also in the conversion potentialities ones.
Finally, related to buying also the Country Level Domain versions of your main domain, actually buying them and redirecting 301 to the respective subfolders doesn't have really any SEO effect, but it may be an useful way to "reserve" those domains for a potential future use.
-
-
Hey, things are a little clearer. I'm planning to do the following
- Separate the website into folders for each country and service
www.dominio.com/argentina/seo.html
Place the respective Geolocation labels in the source code
-
Sign into Google Webmaster Tools and set the hearing for each subfolder
-
Buy the TLD domains for each country
Not to do with the TLD domains. What do you recommend me?
I was thinking of putting a landing page with a contact form where it counts in summary we do (original content of course) and that each service link to the folder. Com domain on the country
Or just that when they enter the TLD domain redirect (Redirect 301) to the subfolder of the respective country in the domain. Com
- Separate the website into folders for each country and service
-
Hi,
2 really good links below discussing this topic:
How to do SEO for different countries
International SEO - Whiteboard Session
Cheers,
-
First of all thanks for your quick response. Actually I would not know how to approach the service differently for two countries with the same language. Suppose you offer SEO service to Argentina and one for Colombia (In both countries the language is Spanish) you could say differently in service to Colombia regarding SEO SEO service to Argentina?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Very different serp rankings for different countries
Hi! A client of mine has a global presence and we are therefore tracking serp rankings for multiple Google domains; google.com, google.ie, google.co.uk for example. One page is ranking quite well in Google.ie (position 11 right now) while at the same time ranking extremely bad in both Google.com and Google.co.uk (position 100+). How can that be?? I did do some optimization (for example Title and Desc) before the rankings in .com and .co.uk went really bad (they were higher before (pos 30-40)). But it is the same page Google indexes...but the results are very different. How can this be? What can be done? Thanks!
Technical SEO | | JHultqvist
Jesper1 -
Top 3 SEO Strategy/Research Practices
Hi Moz Community, I am launching a series of new e-commerce websites and wanted to know before I started the content writing what are the TOP 3 strategy/research practices and techniques I should be doing before building my website? Bonus points for those who can give me a Top 5! Thanks,
Technical SEO | | xlucax
Luca0 -
Use hreflang language or hreflang language & country code
Hi, our website has 7 languages, but only one English version (site.com/en). When I add a hreflang tag below, is it enough to just target English search queries no matter where they come from by using only the language code, or should I specify all countries (UK, USA, Ireland, Australia, NZ, ...) by using separate hreflangs? Same for Portuguese, Dutch & French... Should I just add the language tags or specify all countries? Like I said, we don't have localized versions for those countries, with specific content targeting those countries.
Technical SEO | | jorisbrabants0 -
Deindexed site - is it best to start over?
A potential client's website has been deindexed from Google. We'd be completely redesigning his site with all new content. Would it be best to purchase a new url and redirect the old deindexed site to the new one, or try stick with the old domain?
Technical SEO | | WillWatrous0 -
Has anyone found a company pretending to be you on ebay
I have a question. I was going through my links and i have found a number of links from ebay on pages of products that it seems they are trying to state they belong to our company. I would like to know if anyone has come across this and what can be done about it.
Technical SEO | | ClaireH-1848860 -
Optimal / Best Practice Title tag
Hi Guys, Am I write in saying google will take / create many variable from your title tag? Graphic, Web Design and Online Marketing in Ireland | Company Name results: Graphic Design, Web design, Web design in Ireland, Online Marketing in Ireland, Online Marketing, Graphic and Web Design, etc etc. (plus lots of long tail there as well). Would this be considered the optimal way as 'Design' is the common denominator for Graphic & Web. Then Ireland can be common to every other keyword such as Graphic design, Web design, Online Marketing. (in ireland) The reason why I ask is: lately I've notice title tags being stuffed with keywords and don't actually read correctly in the SERP My suggested way could have more benefits plus it reads well. Your thoughts, thanks.
Technical SEO | | Socialdude0 -
Website Structure - What works best for passing the Link Juice?
As most people know it's usual that the main menu is after the top right small links in html. My questions are: What is more important for google or how does google tell which link is more important than the other to pass juice on? If the top right links are in front of the main menu in html would they get more link juice than the main menu? Should i focus in working on better html structure but still keeping the same look ( reverse the html code but keep the same look through css)? Any suggestions?
Technical SEO | | mosaicpro0 -
Which is best blogging platform from SEO POV?
I am curious to find out what is the blogging platform of choice for enterprize level companies (employees more than 500, revenue more tan 150M). What would be the best solution from SEO point of view? I have used Wordpress in the past for small companies and feel that is the best. We are currently using Telligent. Is anybody using it?
Technical SEO | | Amjath0