HTML5 Nav Tag Issue - Be Aware
-
In checking my internal links with GWT, it is apparent that links within the nav tag in HTML5 are discounted by Google as "internal links"
This could have major repercussions for designing your internal link structure for SEO purposes.
I was surprised to see this result, as I have never seen it discussed.
Anyone else notice this, or have any alternative views?
-
Two weeks is pretty short time for a new site to get accurate reports from GWT. The back links I found weren't valuable - none with a page authority over 1.
I would secure at least one high quality link and wait a few more weeks.
-
Appears I broke the site... sorry
-
_Could we see the site? _
How long ago did you post the nav element?
The nav bar at top of page has been there since the site went live about two weeks ago. My GWT show only 7 internal links to my home page, but there are 15 pages published
-
Here is how one could test this to be sure:
- Create site on a throw away domain that includes:
- home page
- sub page (containing unique text in title and body)
- orphaned sub page
- Place the nav tag on all pages with links to only the first two pages.
- Add some dummy content but don't create any other links.
- Link to the orphaned page from a decently trusted and ranked page on another site.
- Wait 2-4 weeks.
- Search for the unique string and write a YouMOZ post about your findings.
-
While I have found it does, you could always use a logo link to accomplish this.
-
To be sure I understand; you have a site-wide header ,
<nav>section but you are not seeing the backlinks from all the pages in the GWT internal links report?
(Incidentally, my experience has shown these links do count.)
Could we see the site?
How long ago did you post the nav element?
</nav>
-
To be clear, I believe it is good SEO practice to ensure that every page of a website contains a link to the Home Page (and other key landing pages as befits the site).
Putting a link to the home page WITHIN a nav tag in HTML5 does not accomplish this goal.
-
"I presume your issue is you have external links inside a
<nav>container?"
No - that is not my issue. I have 5 "landing pages" (Home and 2nd tier pages) included in the main nav bar include below my site logo on every page.
I had assumed (incorrectly) that those pages would be internally linked to every page of the website - but they are NOT (at least as far as the internal links shown on GWT)
</nav>
-
This seems reasonable and a good way to ensure the link is allocated correctly.
I presume your issue is you have external links inside a
<nav>container?
Follow up: it appears the specifications do suggest the nav element is for internal links - the element is primarily intended for sections that consist of major navigation blocks. External links are generally not considered major navigation, no?
http://www.whatwg.org/specs/web-apps/current-work/multipage/sections.html#the-nav-element
</nav>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is our noindex tag not working?
Hi, I have the following page where we've implemented a no index tag. But when we run this page in screaming frog or this tool here to verify the noidex is present and functioning, it shows that it's not. But if you view the source of the page, the code is present in the head tag. And unfortunately we've seen instances where Google is indexing pages we've noindexed. Any thoughts on the example above or why this is happening in Google? Eddy
Intermediate & Advanced SEO | | eddys_kap0 -
Is it possible that Google would disregard canonical tag?
Hi all, I was wondering if it is possible for Google to diregard the canonical tag, if for example they decide it is wrongly put based on behavioural data. On the Natviscript Blog's individual blog posts there is a canonical tag for the www.nativescript.org/blog/details (printscreen - http://prntscr.com/e8kz5k). In my opinion it should not be there, and I've put request to our Engineering team for removal some time ago. Interestingly, all blog posts are indexed and got decent amount of organic traffic despite the tag. What do you think? Could it be that Google would disregard the tag based on usage data from let's say GA? Thanks, Lily
Intermediate & Advanced SEO | | lgrozeva0 -
Title tag: Long tail words or keyword dilution?
Hi all, I am a newbie to SEO. Lately, I have been struggling to optimize my title tag. Ones say that we should have long tail words in title tags because long tail words improve click through rate and generate quality leads. On the other hand, ones say that putting other words in the title tag will dilute the main keyword that my page ranks for. Do keywords really dilute each other in the title tags? I am really confused. Let me give this an example: Web Design Services | Company Name Web Design Services with Conversion Focused | Company Name Which one would you prefer and why? Thank you. 😄 Best, Raymond
Intermediate & Advanced SEO | | Raymondlee0 -
Canonical tag + HREFLANG vs NOINDEX: Redundant?
Hi, We launched our new site back in Sept 2013 and to control indexation and traffic, etc we only allowed the search engines to index single dimension pages such as just category, brand or collection but never both like category + brand, brand + collection or collection + catergory We are now opening indexing to double faceted page like category + brand and the new tag structure would be: For any other facet we're including a "noindex, follow" meta tag. 1. My question is if we're including a "noindex, follow" tag to select pages do we need to include a canonical or hreflang tag afterall? Should we include it either way for when we want to remove the "noindex"? 2. Is the x-default redundant? Thanks for any input. Cheers WMCA
Intermediate & Advanced SEO | | WMCA0 -
Index, Nofollow Issue
We are having on our site a couple of pages that we want the page to be indexed, however, we don't want the links on the page to be followed. For example url: http://www.printez.com/animal-personal-checks.html. We have added in our code: . Bing Webmaster Tools, is telling us the following: The pages uses a meta robots tag. Review the value of the tag to see if you are not unintentionally blocking the page from being indexed (NOINDEX). Question is, is the page using the right code as of now or do we need to do any changes in the code, if so, what should we use for them to index the page, but not to follow the links on the page? Please advise, Morris
Intermediate & Advanced SEO | | PrintEZ0 -
Tags, categories or both?
There is so much debate regarding duplicate content, horror stories, losing visitors, being penalized, yada yada... that I am wandering if it's wise to use tags/categories on a WordPress blog. I saw that all major blogs are using these structuring etiquettes and they are all dofollow and meta robots on index, follow. What do you say? It is wise to use tags, categories or both? Should I nofollow them, noindex or follow and index? Or noindex follow? Cheers and thx.
Intermediate & Advanced SEO | | jasmin280 -
Is a 301 Direct with a canonical tag Possible ?
Hi All, Quick question , Are we correct in thinking that for any given URL it's not possible to do a 301 redirect AND a canonical tag? thanks Sarah
Intermediate & Advanced SEO | | SarahCollins0 -
Two Brands One Site (Duplicate Content Issues)
Say your client has a national product, that's known by different brand names in different parts of the country. Unilever owns a mayonnaise sold East of the Rockies as "Hellmanns" and West of the Rockies as "Best Foods". It's marketed the same way, same slogan, graphics, etc... only the logo/brand is different. The websites are near identical with different logos, especially the interior pages. The Hellmanns version of the site has earned slightly more domain authority. Here is an example recipe page for some "WALDORF SALAD WRAPS by Bobby Flay Recipe" http://www.bestfoods.com/recipe_detail.aspx?RecipeID=12497&version=1 http://www.hellmanns.us/recipe_detail.aspx?RecipeID=12497&version=1 Both recipie pages are identical except for one logo. Neither pages ranks very well, neither has earned any backlinks, etc... Oddly the bestfood version does rank better (even though everything is the same, same backlinks, and hellmanns.us having more authority). If you were advising the client, what would you do. You would ideally like the Hellmann version to rank well for East Coast searches, and the Best Foods version for West Coast searches. So do you: Keep both versions with duplicate content, and focus on earning location relevant links. I.E. Earn Yelp reviews from east coast users for Hellmanns and West Coast users for Best foods? Cross Domain Canonical to give more of the link juice to only one brand so that only one of the pages ranks well for non-branded keywords? (but both sites would still rank for their branded keyworkds). No Index one of the brands so that only one version gets in the index and ranks at all. The other brand wouldn't even rank for it's branded keywords. Assume it's not practical to create unique content for each brand (the obvious answer). Note: I don't work for Unilver, but I have a client in a similar position. I lean towards #2, but the social media firm on the account wants to do #1. (obviously some functionally based bias in both our opinions, but we both just want to do what will work best for client). Any thoughts?
Intermediate & Advanced SEO | | crvw0