Results for wrong keyword
-
I've started to look at ranking and visitor behaviour within a specific product category and I've come across this strange data in GA that i'm struggling to get my head around.
- keyword - wishbone necklace gold
- landing - ...necklace-dive-in.html
- bounce - 99.31%
- new visits - 0.00%
The landing page is not anywhere in the results for the given keyword (nor does the keyword appear anywhere within the page). The data is spread out to date since Dec 2011 and the landing page accounts for about 97% of the traffic for that keyword.
I then looked at browser which is 95% Safari (different versions) and breaking that down into City about 30% is (not set), 30% a single city and then there is a spread of locations. It might be fair to assume that therefore 60% could be the same location but there is still 40% to take into consideration.
What I can't get my head around is how the landing page is being accessed so regularly for the wrong keyword. The correctly ranking URL only accounts for 5% of the traffic which is more in line with the estimated search volumes for that keyword. I've checked versions of the page going back and none contain the keyword.
Am I missing something, or any ideas how to fix?
-
Do you have any synonyms of those keywords on the page?
Do you have any anchor text with that keyword, or close synonyms, out there linking to the page?
Are these mobile users?
If you could share the page that might help us diagnose it as well, but one guess could be that these are mostly mobile searchers since iPhone users browse with Safari. Mobile rankings often differ from web rankings, and factoring in geographic variances it could result in most coming from a specific city.
-
There are no 301's that this could be happening with .
-
Yes it's organic. Just tracked it through GA via both landing page and keyword.
Not sure about de-indexing URL (as it would be several with similar issues), and I don't want to affect real results to those URLs.
-
Perhaps some page out there on some other site that is relevant to safari users links to some old page of yours that you accidentally 301'd to this page?
-
Sure it's organic?
Maybe deindex the page for a short while and then put it back and see what happens--maybe it's just a google glitch.
-
Thanks for the replies.
Yes the URL is on the domain and is the landing page. Not sure how custom search could work to skew this way as it's the stats for landing page.
As mentioned this occurs more than once where the landing page is accessed via an irrelevant keyword. The only pattern I can see is the browser with the bulk of visits is Safari, but then there are other browsers and locations grouped in. In the first example google keyword tool gives about 22pm phrase match and looks in line with the real URL results. GA is reporting around 300pm.
Confused!?!
-
Maybe from someone's custom search?
-
No, I guess that couldn't be the case if they're landing pages on your domain.
-
Maybe your analytics code is mistakenly being used on some other site?
-
I've got more strange results. Rogue keywords, disproportionate visitors to the unrelated URL and mainly from Safari users, so it's not just the one keyword/URL
Looking in GetClicky the keywords are not coming up at any point.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Alternative tools for Keyword Traffic
Hi There, Wondering if anyone has any other tools they would recommend using for finding out keyword traffic on websites. Currently (and I'm sure like most), my website is connected to Google Analytics and Google Search Console. My biggest frustration becomes the "(not set)" variable that appears when I go to review the keywords section. It's always such a large number and I have no way of finding out what people might be typing in and coming across my website. Of course, I understand the privacy factor as to why Google must do this but it's certainly difficult to analyze what's working and what's not. Any tips, tricks or suggestions are greatly appreciated! Thanks, Lindsay
Reporting & Analytics | | MainstreamMktg0 -
Does Google encryption of keyword data impact SEO revenue reporting in Google analytics?
Hi there, I know Google has been encrypting SEO keyword data which they rolled out in September 2013. My question is - will this impact SEO revenue figures reported in Google analytics? I have been monitoring SEO revenue figures for a client and they are significantly down even though rankings have not lowered. Is this because of Google's encryption? Could there be another reason? Many thanks!
Reporting & Analytics | | CayenneRed890 -
Why are plus signs (+) suddenly showing up in Google Analytics organic search keywords reports?
Since June 13, 2013, the number of organic search queries containing a plus sign (+) has gone up over 1,000% compared to the previous period on my site in Google Analytics. These plus signs appear to be taking the place of spaces in these search queries (i.e. "word1+word2+word3"). This appears to be almost (or completely) Google organic traffic, not other search engines. Since I highly doubt searcher behavior would change so suddenly, I'm trying to figure out why Google is replacing spaces with plus signs. Is anyone else seeing this? Any ideas?
Reporting & Analytics | | RCF0 -
Where have the 'most changed keyword rankings' gone from the weekly summary emails?
Since the change to Moz we have noticed that the weekly summary emails do not show the 'most changed keyword rankings' table. We found these extremely helpful and would be disappointed to see these go. Are these going to make a come back?
Reporting & Analytics | | RedAntSolutions2 -
Google Analytics "Undetermined" Keyword
Google analytics is suddenly showing a new keyword "undetermined". Traffic Sources > Sources > All Traffic with the primary dimension set to Keyword. It's currently our 13th keyword and it is displayed without parentheses around that you see with (not provided) or (not set). Anyone have any idea what this is? Thanks!
Reporting & Analytics | | Morris770 -
What are Branded Keywords
I see in the matrix the term branded keywords. What what is a branded keyword?
Reporting & Analytics | | sansonj0 -
Google Shopping & Keyword Tracking
When tracking Google Shopping using the URL builder is it possible to pull through the Keyword used or will analytic do this automatically?
Reporting & Analytics | | TPSUK1 -
RE: Google Analytics keywords metric and appropriate keywords
Greetings, When running Google Analytics' keyword report, I see that the over 85% of the top 100 keywords used to find us include a word in our name (Eagle's Nest Foundation and Camp -- with "eagle" or "eagle's nest" being the most frequent) or the name of one of our programs. Does this mean that most folks searching for summer camps in North Carolina already know about us and that we therefore need to optimize for broader keywords, to cast a wider net for folks who don't already know about us? Thanks, Dave
Reporting & Analytics | | DMoff0