Paid Yahoo Listings - I Need This, Right?
-
With the help of a 3rd party contractor, our company has been claiming and curating local listings for several months across dozens of advised platforms. After months of nightmares with Yahoo support, I see that they no longer support free basic local listings and you must buy enhanced listings at $9.95.
I'm correct in proposing this to my supervisors, right? We have 70 locations so that's a pretty penny (and have already dropped some funds on our initial efforts), but isn't this a necessity? Not just because it's a top 3 search engine, that it's a major part of the local ecosystem, but that they also have partnered with Yelp and are ramping up their local search efforts?
I know there are new tools out there right now (Moz Local, Yext, Locu, etc.), but I only need Yahoo and they don't fit in with our needs at this time.
Please advise - thank you!
-
I'm not in the tool, so I'll leave that to those in the know. However, to clarify you can still do free basic listings. So maybe that's what they're doing, and that's what you're seeing.
I'm referring to whether I should pay for listings so that I can get the specialized attention I need for 70 locations that are giving me grief. So it's within that frame that we are weighing whether they carry enough influence to be worth it.
-
Hi Sarah.
Fast response! Thanks.
When I use the check listing functionality, I see Yahoo listed on the bottom right.
D
-
Donna, Yahoo isn't included in Moz Local. Unless I'm missing something ...
Update: I based that on the page where they list their partners, which does not include Yahoo. I guess even though they aren't a partner, you can populate your Yahoo listings with this tool? If so, I apologize for the misinformation.
-
Wondering why the new Moz Local tool bothers to include Yahoo then? Why don't we just drop it entirely if "they are not a major player in local search"? Are there other players listed in the Moz Local tool that we can ignore as well?
-
Thank you Miriam - good stuff! I did feel strongly until I started asking around. Now I'm on the fence. I'm getting the impression they aren't a big enough player to justify the investment, although I initially thought the recent Yahoo announcements meant this could change. Maybe I assumed too much too soon. Maybe we wait it out. The fact that it's a top search engine also had me assuming hands-down this was a necessity. Glad to have a place to throw out these questions.
-
Hi Sarah,
Good discussion going on here. If you feel you need to pay for support, then I suppose you'll have to pay for it. I want to add to this discussion a recommendation that you check out a couple of posts of 2013 by Nyagoslav Zhekov on the state of Yahoo! Local. Their local product definitely has some issues:http://www.ngsmarketing.com/yahoo-starts-pushing-yext-powerlistings-white-labeled-aggressively/
http://www.ngsmarketing.com/yahoo-local-little-care/
Hope these provide some extra food for thought!
-
Hi Bryan,
I am currently using that option. Unfortunately, they no longer offer customer service to free listings and I require a lot of assistance. Of my 70 locations, there are many, many that need help. For one, the PINs our locations are receiving for verification purposes aren't even working. Other listings are rejected, pending forever, etc. and I have no idea why and have no means for finding out.
Thanks,
Sarah -
Greetings Sarah,Yahoo tries to get you to pay for listings, but you can still create a free listing and claim it with a post card (just like g-local).
It is hidden on their page, but you can find it here: https://smallbusiness.yahoo.com/local-listings/
Bottom-right hand option is what you'll want.
-
Cool. Thanks.
-
Hey Sarah,
If you are targeting Apple, go with Yelp and/or Yext. They are the major players in the Apple world.
-
Jimmy,
How about Apple Maps? That's one thing I haven't looked at ...
-
Yep, we've done all of that.
Just making sure I've done my due diligence. And I was just advised by a trusted source that purchasing those Yahoo listings is, essentially, ill-advised.
This is why I love Moz.
-
Looking at that info I would hands down go with Google Local. Then YP, Yelp, Superpages, Foursquare (all which offer free listings that will get you the results they are referring to.)
Yahoo Local isn't really a player at all with Apple and that is something to think about.
I just don't see why paying Yahoo is worth it. They are not a major player in local search. Nobody I know uses them. Even the people I know who use Yahoo mail don't use them for search.
-
-
I don't see why you "NEED" Yahoo. We don't use them for our clients and other SEO companies that I am close with don't use them. Why do you feel you need to use Yahoo and pay them? Google has the majority of search traffic. Yahoo is just a little blip in comparison. I am curious as to why you feel so strongly? Especially after you stated "After months of nightmares with Yahoo support, I see that they no longer support free basic local listings and you must buy enhanced listings at $9.95."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google My Business: Company listing is showing in search instead of division address - similar names/same city
Hi! I have a client whose company name is very similar to one if their company divisions. This division has multiple locations but its main location is in the same city as the parent company. The problem is that when you search for the division, the parent company shows up. The parent company has a physical address, but most users searching need to be going to the division address which takes customers. They are having problems with customers coming to the parent company address instead. I have made the Google My Business parent company page to show service areas instead of their business address. Yet, their listing still comes up first when searching for the division location. This is because of part of the parent company name is in the division name. My client wants users to be able to find the division more so than the parent company. Anyone had this issue before? Any tips would be great!
Local Listings | | agrier0 -
How does Google Local Insights report impressions for multiple mappack listings (same company) showing up for one query?
I had a client ask me a difficult question about impression reporting via Google Local Insights. Lets say a client is a popular ice cream chain and somebody does a local brand search for "San Francisco Exotic Tasty Ice" and three locations for the same company all show up in the Google Local Pack. Does each one of these locations receive their own impression via Google Local Insights? Or does Google just count this as one impression for one location altogether? Logically speaking I would think that each location would get its own impression in the insights report. However I'm wondering if there is anything to negate that. Any feedback is appreciated.
Local Listings | | RosemaryB0 -
How best to delete a duplicate Google My Business listing
Hi Mozzers, I am in need of help please. What is the best way to remove a duplicate GMB listing? Is best practice to a) Mark as permanently closed and wait for Google to update b) Call GMB in India and ask them to delete the redundant listing (do they even do this for you?) c) Delete the page from within my dashboard settings I am worried my NAP data is being diluted by inaccurate historical listings (most of which I have been able to claim ownership of) Any help appreciated. Ben
Local Listings | | Bendall0 -
Local Listings - where to manage?
I'm optimizing for a a local client and I have suggested we take a look at Moz Local to manage their listings. I showed the customer the data aggregators that Moz Local would push data to. (Which of course they had never heard of). They were concerned about YELP and TripAdvisor, etc. If I populate their local business data into Moz Local > Moz local sends it to > lets say Factual... does Factual send/share this information to Yelp? Or do I need to ad the company information in Yelp or TripAdvisor in addition to what Moz Local is sharing to the aggregators? Would love some feedback! Thanks, Jolie
Local Listings | | MoJoActive1 -
My Google business show up on map but does not show up on list and local search on Google.com
Hello all, how are you doing ? When I merged two pages = one page " Sassy Nails" It was lost all ranking and traffic on my google plus My Google business show up on map but does not show up on list and local search on Google.com main keyword: nail salon in Sevierville tn nail salon in Sevierville Tn pedicure in Sevierville Tn nail salon in pigeo forge Tn my website : www.sassy-nails.com http://plus.google.com/+Sassy-nails please help me that search?num=100&safe=active&site=&source=hp&q=nail+salon+in+sevierville+tn&oq=nail+salon+in+sevierville+tn&gs_l=hp.3..0j0i22i30l8j38.1387.8317.0.8645.37.30.4.3.3.0.283.3120.4j18j2.24.0.msedr...0...1c.1.61.hp..8.29.2798.0.V2EADE1ATMU
Local Listings | | sassynailservice0 -
Fake Yahoo Local Listing
I've recently discovered a fake yahoo local listing for one of my clients. The listing uses the office managers name along with the business, and all the correct contact information. The listing is not verified. I've tried to claim it but it just forwards me to the yext service. Under yahoo help, it tells that if the listing is not verified I will need to contact the database provider to have the info removed (Localeze, InfoUSA, Yext, YP) Problem is there is no listing in any of these data bases. Any ideas?
Local Listings | | masonrj0 -
Google Places - not physical location, but listed as we are (e-commerce)
Hello Mozzers, We have specific situation with google places. We are e-commerce store but google display us as local business where people can come in. (with directions button). This creates problems for us, since we do not want and we are not setup to receive customers. On our website there is address in the footer and also we have About Us page with the address (this is the address of facility from where online orders are shipped.) - is this a problem and is google concluded that we are physical store because of this? Is there any way to change this or we should contact google directly and explain the situation? And if we should contact google, is there any risk involved? (like: why you have the address on site when you are not physical store? ) Thank you, Nenad
Local Listings | | Uniline0 -
Upstream locations to mark a business closed that will cascade to other listings services?
Working with a multi-location business with hundreds of locations, there is always a certain amount of churn (closures, new locations.) In some cases, the business owners never claim listings, or claim them in only the major local business listings such as Yelp and Google Places. Does anyone know of a good post or discussion about how to do a "cascading mark as closed" which will make its way through the LBL ecosystem eventually? In other words, is there a few upstream places to mark a business closed that will influence the consumers of their data feed? thanks!
Local Listings | | scottclark0