Bright Local - Citation Burst. Winner or Loser?
-
Bright Local have a package called "Citation Burst." This looks great but, we all know directory submissions can have an extremely negative impact.
Has anyone used Bright Local for Citation Burst, please let me know?
Thanks
Gary
-
Bright Local's Citation Burst Fade Haircut can be considered a valuable tool for businesses aiming to improve their local search engine visibility. yes
-
@melindafarrel bro are tocking in Hey there! Are you looking to switch up your hairstyle? You’re in the right spot! We’re thrilled to introduce you to the exciting world of burst fade haircuts. This trendy style is all about creativity and making a statement.
-
The potential impact of Bright Local's Citation Burst campaign depends on several factors, making it difficult to definitively declare it a "winner" or "loser." Here's a breakdown of both sides:
Potential benefits:
Rapid citation growth: Citation Burst can quickly increase your local citations across prominent directories, potentially boosting your local SEO ranking and visibility.
Improved local relevance: Increased citations can signal stronger local presence to search engines, strengthening your relevance for local searches.
Time-saving: Manually building citations can be tedious and time-consuming. Citation Burst automates the process, freeing up your time for other marketing tasks.
Potential drawbacks:Quality vs. quantity: Some argue that focusing solely on citation quantity can result in low-quality, spammy citations that hurt your credibility with search engines.
Sustainability: The long-term effectiveness of Citation Burst depends on whether the acquired citations remain active and accurate. Ongoing maintenance and monitoring are crucial.
Cost-effectiveness: While convenient, Citation Burst isn't free. Weigh the cost against the potential benefits and other local SEO strategies before deciding.
Overall:The verdict on Bright Local's Citation Burst is ultimately indeterminate. It can be a valuable tool for businesses looking for a quick boost in local citations, but it's crucial to consider potential drawbacks and implement it as part of a comprehensive local SEO strategy.
Instead of focusing on winners or losers, consider evaluating Citation Burst through the lens of your specific business needs, budget, and overall SEO approach. Carefully research and compare options before making a decision.
Remember, local SEO is a long-term game, and building sustainable success requires a combination of tactics, not just a one-time citation burst.
Want to know more about my work. Visit my website of Podcast Agency UK
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility. yes
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility.
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility.
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility.
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility. It rapidly distributes accurate business information across various online directories, potentially boosting a company's local SEO efforts. However, its effectiveness can vary based on factors like data accuracy and directory relevance. Overall, its value depends on how well it aligns with a business's specific goals and strategy for online presence and local SEO.
-
im am compelled to use brightlocal as moz local is useless to me in new zealand, I came across this discussion looking to see how trustworthy brightlocal is, seems it might the solution
-
There are more countries supported with brightlocal, eg, au and nz. Its interesting to see the differences in whats available.
-
Yes relevance is a key performance indicator.
Thanks again Tom. Your feedback on this subject has been invaluable. If you do come across any data which supports citations to SERPS, please do let me know. I very interested to know its true impact.
-
I can't give you any quantifiable data I'm afraid but all I can say is that "they work" from my experience - both for the local map/carousel listing and for the normal vertical search.
One thing that I have seen is that they are more successful when you a) make every citation exactly the same (address, number etc) and b) when you include those details on your website, preferably sitewide in a footer or header.
It's pretty much Google's way of seeing if you're a local authority - looks for your address and phone on your site, looks for that same stuff on places on yelp, yell, qype etc. The more of those citations you have, the better really.
I've yet to see citations like that have a negative effect, providing all of the sites are reputable and legit. That's why I'm slightly hesitant about some of those local/business specific directories - are some of those really "authority" websites? But for citations, it's all good and you don't really have anything to lose.
Plus you throw in the fact that some people do start their searches on some of those sites, particularly yelp, and all of a sudden having a listing there is a decent traffic channel itself. I've seen a few sites where some of the top referrers are these citation sites.
Just make sure you really are who and where you say you are. If it's virtual offices/VOIP phone numbers, you're gonna have a bad time. Wouldn't surprise me if Google can already detect these automatically.
Would make for a good case study if done en masse for sure.
-
Thanks so much for your detailed reply Tom. Unfortunately Moz is not available to the UK, yet!
I would love to dig deeper into the true impact citations have on SERPS. What are your thoughts on this?
-
Hi Gary
I think what Bright Local are looking to do here is earn you more business citations, rather than directories. It's funny, because the difference is only a subtle one, but rather than getting you on websites that are more "traditional" directories, they instead will look to get you listed on places like yelp, yell, forsquare, bing, yahoo, qype and so on.
Those kind of citations definitely do help. It does look as though Bright Local offer directory listings on moderated, niche specific and local directories, which is less of a risk (but valuable? I'm not so sure). In the package you can also hand-pick which ones you want - so you could opt out of them all if you chose to, which might not be a bad idea.
Looks like it automates/outsources what can be a pretty laborious process, so it might be worth looking into if the price is right. Bright local are a pretty reputable brand so I'd say the quality would be there.
Of course, you could build those citations yourself and good place to start is right here on Moz. Moz has the best ones by city, and best by category, while BrightLocal has an international list, as does WhiteSpark. You can probably find more by searching for "best citations for [country]".
Hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO Issue or Penguin? Or both?
Hey folks I have a fairly complicated SEO issue we have been looking at for a few years now. There are two parts to this problem so would be interested to get the input of the community here and any experienced in Penguin and Local SEO issues. I am going to have to change the names to protect the innocent a bit here as some of the issue relates to a competitor and a shared address. History My client originally worked for company A which we will call Events R us. He then set up on his own at a new address and lets call his company Fantastic Events. EventsRus never had a good website or SEO Fantastic Events set up a great website and really focused on adding tons of relevant content for all the myriad event options available and subsequently did really well. This is a few years back and they were also doing some article marketing on sites like ezinearticles.com to build links (1). As time went on they did get a bit carried away with these low quality links and were buying $5 spun content articles and other low quality links. They ranked really well for a few key terms. There was a suspected local SEO issue as fantastic events used the same office as their fathers business called fantastic finance and the citations / phone number issues etc all had to be cleared up (2). Fantastic Events and Events R Us remained friends and over time Fantastic Events moved to the same farm address as Events R Us so they could offer a wider range of services based on the farm (and ran by fantastic events) and to some extent run away from the address confusion with the same office and very similar name to the other fantastic finance business. Events R Us wanted some of the Fantastic Events success and built a new website and largely copied the website of Fantastic Events - at times even lifting entire pages of content but certainly mirroring the structure of the site. Fantastic Events tussled with them for a few years over this and over time they updated the content but the structure and services and address all pretty much mirrored what was offered on the Fantastic Events site. (3) Two companies - same address (it's a farm so whilst there are different barns I believe Google can only get as far as the farm gate so same address to all intents and purposes. Same services give or take. Events R Us was the older company overall by several years and was at the farm address many years longer than Fantastic Events (4). Fantastic Events starts running a blog and adding regular, useful event orientated content. The first true team building blog out there as far as we could tell and traffic tripled over a six month period. Penguin hits and Fantastic Events loses a lot of traction - this gets worse with Penguin 2.0. Both the homepage and the evening events page lose visibility and traction. The owner gives up on the blog to a large degree. Subsequent clean up happens and is rigorous - all bad links are pretty much removed and the remaining elements are disavowed. (90% of it is actually gone by now). Penguin 3.0 comes and no recovery at all. Nothing. If anything it gets worse and the once strong blog is now losing traction. Events R Us starts to do really well in search for exactly the same terms that Fantastic Events used to do well for. In particular one page ranks for exactly the same keywords and in exactly the same position (#1) as what was believed to be the primary traffic driver on the Fantastic Events site. It is almost like they exchanged positions and Events R Us went from nowhere to a strong footing with some national and local keywords and Fantastic Events fell from grace. A new website is built. All content is refreshed and bought up to date. Some light investment back in the blog. Some light link building is done around digital PR and infographics. Some initial movement in the right direction but overall this did not move the dial. Certain pages on the site that used to rank are nowhere - looks very much like a page level / keyword level penguin penalty. These same pages rank great, often first on the competitor site (an exchange of positions to some extent). Advice from myself and other esteemed consultants was to clean up, build some good links and wait for Penguin 4.0 to remove that eventuality. Also that the address issue could be causing some local SEO issue where Google believes the two businesses are one and has somehow merged the two with some local SEO filter or some such (same business with multiple websites at same address). Penguin 4.0 comes along and no improvements. Events R us sit pretty. Feeling is that the local issue must play a part here now that Penguin should be eliminated due to the extensive link clean up etc and there must now be some action to resolve this address / local issue. Issues low quality links - but cleaned up 100% now. same business name and address as fathers business initially older business copied the structure and content of newer business moved to same address as older more established business with very similar content older business now seems to have taken all the exact keywords and positions the newer business used to occupy Penguin 4.0 and no resolution. Local SEO issue seemingly remains Summary So we are left in a difficult position. The business does not want to move. But if there is some filtering or merging going on here then how can we get around this? The client is likely collateral damage to an algorithmic component designed to stop single businesses having multiple websites. I know there are reports of this happening but I have never seen such a thing for an innocent business like this but the nature of the address (two separate barns on a gated farm) and the history and similarities between the businesses makes this difficult. Things are somewhat desperate though - a move has to be made now. Even if that is a physical one. The client has considered a virtual address to take that variable out the picture but I have advised caution. I am even cautious about a change in physical address. Google has a long memory. If such a move was made at considerable expense would it help or would the other business retain Is the best option a new start? New brand, address, website, services etc - cut all ties with the historic Fantastic Events brand and by association the Events R Us brand. This is not a recommendation I can quickly or easily make so would be really interested to hear the feedback on anyone who has come across such a multi faceted and complex issue before. This is a tough one. We know what we are doing on the local front. We know what we are doing on the Penguin front. We know how to build links and authority. We are doing this work of the clock to help a long term friend / client get back to where they really deserve to be. The history is not spotty clean but the good work and effort far outway a short spell building dodgy links several years ago now. As an SEO consultant I don't want to advise for the company to rebrand and move offices at considerable expense but whilst I have a theoretical understanding of the issue how can we prove it and be sure this is the best possible advice? Thanks folks - hope this at least makes for interesting reading. This is something of an edge case. A good business likely caught up in a filter designed to stop abuse. Cheers
Local Listings | | Marcus_Miller
Marcus1 -
Local SEO Tasks When Closing One Branch of Multilocation Business
I would appreciate the opinions of my fellow SEOs on this one. I haven’t seen any other threads on this exact subject and others that touch on it are somewhat older so I am hoping this also proves to be a good resource for others going forward. I have an existing client that I did local SEO for about a year ago. They are a propane service provider and they had multiple locations. So we did local SEO for the company primarily by updating NAPs and creating more individual content for each of the branches such as specific landing page for each branch on their website and individual listings in citations for each branch. Now they have sold one of the branches to a competitor and they need to remove all listings for it. I am trying to develop a comprehensive list of actions to take and I would appreciate any feedback on the best way to go about accomplishing this task. Here is what I have so far: Remove all mention of sold branch on client website, including specific landing page Delete any branch-specific social media accounts Some specific areas I have questions about are: What do I do with Google My Business listings for the sold branch? Do I try to delete/unregister/close them? Or should I just leave them be with an updated link to our website homepage? Should I even bother contacting the main NAP listing sites to remove the old listing or just leave it to fall off on its own? Thank you again for all your help!
Local Listings | | Ayres-SEO0 -
Local Search and Schema.org - Do I need to tag up the "same as" Property to all my citations to help with local rankings?
Hi All, We have implemented Schema.og on our website and this also includes the local business schema for all of our branches.However I've read an article (see below ) which says we should also be doing "same as " property and linking this to ALL of our citations such as google plus page , yelp , bing places, city search etc etc as this will help with citations. I am wondering if anyone has done this ? - And if so , has this helped with local rankings etc - I don't really want to invest the extra costs to get this done if I can't find anywhere that says its made a difference - The article from whitespark - says - "when you create new citations for your business (or for your client’s), it’s a waiting game hoping that Google and the other search engines will find your new citations quickly and make the connection between those listings, the business, and the website. The “sameAs” property can help make that process much quicker _and _easier. Schema.org explains that the “sameAs” property is used along with the “URL of a reference Web page that unambiguously indicates the item's [or business’] identity.” By using the “sameAs” property in your NAP schema markup, you can tell search engines that the business you’ve marked up is the same one found at a certain citation URL Of course, Google+ isn’t the only important citation source. There’s also Bing Places, Facebook, Yelp, Citysearch and a few others. The nice thing about many schema.org properties is that you can use them multiple times in your markup." I am wondering what peoples thoughts were and whether they has implemented this and if so , did it help ? thanks Pete | [sameAs](http://schema.org/sameAs) | URL | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website. |
Local Listings | | PeteC121 -
Local Citations
So we are working on our citations. Now the issue is (not really an issue, but it is definitely very annoying) is that we have multiple locations. I get that you need to then have multiple listings. Where I get baffled is that I have read that you will then need to have more than 1 google + account for the different addresses. That seems like a lot of work to keep two google + accounts updated. Is this a must for SEO purposes?
Local Listings | | blackrino0 -
Best practice for local SEO when two offices handle different services?
Our agency has three main services - SEO, PPC and web design. We're in the process of setting up a new office in a different city where our PPC team will be based, while SEO and web will stay in the original office. How do we handle local SEO/Google My Business listings in this situation? Geo-targeted service pages and two separate GMB listings?
Local Listings | | CustardOnlineMarketing0 -
Local Search - Multiple Locations, do i link the home page or the inner page?
Hello, For a business with multiple locations that has a web url built for each location such as: Website.com/miami Website.com/los-angeles For local search (Google+, Yelp, etc), is it best to link the local search pages to the specific page of that location? Or is the homepage sufficient enough? I ask that because it is ALREADY touch getting NATURAL links to a location page, so would local search do me good by linking to the exact page of the location?
Local Listings | | Shawn1241 -
Is there a way to get your local SERP by zipcode?
I have multiple stores across various zipcodes and i'm having difficulty trying to provide an average Positioning on SERP by region. I do know that your SERP varies by region because different areas use different vernaculars. Does anyone know of a way that I can provide a SERP for keywords/terms by county or zip code?
Local Listings | | rpaiva0 -
Local SEO: How many consistent citations needed to rank
Hello, Can you guys analyze this site and see how many (quality, consistent) citations they'll need to rank 1st (in local results) for the two following local terms: weight loss salt lake city hypnosis salt lake city website: The Brain Trainer LLC www.expandingpotentials.net Thank you
Local Listings | | BobGW0