Is there any examples of comparing a competitors product to your own .
-
I'm working for a company that makes large touchscreen displays. I want to add some content to the site and target some competitor keywords by comparing some of our products to theirs. I know I've seen companies do this, I'm just trying to find a tasteful way to do this, and have it help bring in traffic.
-
I the examples Kristina offered.
It's really important to understand that integrating competitor product information into your site needs to be done artfully as much as scientifically.
Get the message wrong, and you expose the company to DMCA takedown vulnerability, as well as potential lawsuits for business-damaging misinformation, or worse, having governmental agencies come after you.
In other words, there are several "right" ways to go about it, and several "wrong" ways.
Please be sure a professional is involved in this process, whatever the "method" or "style" of your approach might be - someone who understands the legal issues involved enough to avoid those vulnerabilities.
-
Hi there,
I think this can be done a lot of ways, if you take the time to state your case well. Definitely don't pretend like you're a neutral party. Here are some examples:
- A heartfelt message from your founder: Balsam Hill vs Frontgate
- A press release: Comodo vs Norton
- A table of comparisons: Lose It!
- If you're the little guy, prove you're better: Bing It On (not that this one necessarily worked, but, it was interesting)
- Simply saying, "Why [company]?" which will capture some of those searches, without picking out a competitor Conductor
Hope these examples helped! I'll bet some other Mozzers will jump on with examples.
Best,
Kristina
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate product description on the same page
Hello, I've got a really simple a basic question : is it an issue to put an excerpt of a text at the begining of a page, with a "jump to full text" link at the end of the excerpt ? So the first part of the text will be duplicated. A solution would be to hide a part of the text and reveal it with a "read more" button, but we don't want to do that, we want users to be able to read the full text just by scrolling + we want to put an excerpt "above-the-fold" content It's a product page. A second question : we've got duplicate content between our brand category pages, and the related product page, because the presentation text of the brand is shown on the product page + on the brand category page (it's presentations of distilleries, so it's a valuable content for the customer, we want to show it directly on the product page). Do you think it's a big issue ? Or maybe we can think : "ok, there is plenty of other text on those pages, so it won't matter" ?
Content Development | | Colage1 -
Is it worth it to compete with a big competitor starting from scratch?
Dear all, I'd like to know if you think it'd be worth it to compete with a relatively big competitor (160k backlinks from 2.4k domains, citation flow 47, trust flow 43, class C IPs 1.2k) whose niche is however something I have sufficient knowledge of (how-tos and technology) starting from scratch. I am particularly interested because such domain exploits a niche language I have good fluency of (and in which there surely is somewhat less competition, particularly about how-tos and technology, compared to English). Until now I have managed a very small niche domain in my spare time (genre-specific music), which however being so specific, couldn't but have a modest amount of visitors even if ranking high on Google. On the other hand, it's been years I have been closely watching that domain I'd like to compete with (it has around 8k how-tos with good SEO but average or below average outdated content taken from various unquoted sorces, something I'd easily create myself in a few months worth of work, or even sooner with the help of a few collaborators, that domain itself is run by just a couple of people) and consistently ranks its how-tos and comparison on top positions in its niche, yielding most of its revenue in header bidding. Never seriously thought about competing in its niche until I heard about their last year's turnover, had the usual thought ("If I just did it myself! What was I thinking to?") and met a good coder I am grateful to and which I feel could be the right person to take care of the website's backbone. The template they use is nothing overly complicated, it just has the main optimizations one would use to decrease load time and not trigger Google with too many banners. The main doubts I have is if such a domain, having larger economic resources than me, could eventually sink mine (with techniques like giving me plenty of spammy backlinks or something like that) once it finds out I am competing and getting closer than they'd like, or since their texts are already quite good SEO'd, their strongest assurance could be that I'd have to sacrifice too many keywords in order to create my content without having my reworkings seem close enough to theirs to allow a lawsuit against me? Thank you Frank
Content Development | | Frank_Smith1 -
Multiple Domains with the same Products
Hi, I have a client with three companies selling the same products on each. Two brand sites and One which shares all the products. Currently, they are all using the same description and imagery. How damaging will this be for duplicate content? Thanks, Ashleigh
Content Development | | Ashcastle0 -
What are some good examples of content marketing done well for clothing online retailers?
Hello, I am working on planning for a redesign of a eCommerce clothing website. Looking for some inspiration on some good examples of clothing companies using their content well. The design does not have to be the best, it can be just very well done use of blog type content or video. Thank you in advance for taking time to respond!
Content Development | | srbello0 -
Product descriptions, when do they become classed as duplicate content, how different do they have to be?
I look after 3 sites which have a lot of crossover on products. We have 1000s of products and I've made it a requirement that we give each it's on description on each of the sites. This sounds like the right thing to but it's very hard for our content writers to write three different versions descriptions, especially when we have variations on the products so potentially writing unique product descriptions for 4-5 very similar products on three separate sites. We've worked very hard to create unique content deep through the site on all categories, subcategories and tag combinations and along with the other SEO work we've done over the last couple of years is producing great results. My question is now far do we have to go? I'm busy writing some product descriptions for a 3rd party site for some of our products, the easy thing to do is just copy and paste but I want Google to see the descriptions as unique. Whilst all SEO advice will say 'write unique descriptions' from a practical point of view this isn't especially useful as there doesn't really seem to be much guidance on how different they need to be. I gather we can't just move around the paragraphs or jumble up sentences a bit but it is easier to work from a description and change it than it is to start from a blank slate (our products range form being very interesting and unique, to quite everyday so sometimes tough to create varied unique content for). Does anyone know of any guidance or evidence of just how clever the Google algorithm is and how close content has to be before it becomes classed as the same or similar? Thanks Pete
Content Development | | PeterLeatherland0 -
Simular product pages
I have 27000 products on my website, showed one by one on a separated webpage. Google index them almost all (+- 25000). But the SEOmoz report shows them as duplicated content. Indeed, most of the page is identical, only changing description and price of the product which is indeed not more than 2% of the total content of the page. On the bottom of the product page are shown the alternatives for this product, mainly other colors. So, within the same family of products that can have 50 products, the site creates 50 webpages showing the product and it's family. That's why nearly everything on the page is identical within this family of products. My guess is, as Google indexed them all, I should not worry about duplicated content. Is my guess correct? Thanks for a soon answer. Rik
Content Development | | noordhout0 -
How many words should be placed on a home page, category pages, and product pages?
To optimize content for a website, how many words should be provided for a home page, category page and a product page?
Content Development | | gallreddy0 -
Does anyone have some examples of Ecommerce websites that have great product reviews that are SEO friendly?
I am trying setup product reviews on an Ecommerce site and was wondering if there were some good websites to create a model around that is SEO friendly. Right now my reviews are in a separate directory off the review (http://www.example.com/review/product/etc) and I would like my reviews to be attributed to the product page to add in free, fresh, unique content that contains valuable information for both the user and SEO (new keyword derivatives). Also any suggestions on getting users to leave reviews? Whether it is a monetary incentive/coupon or a free method (of course this is preferred :)) Thanks in advance!
Content Development | | ResponseMine0