What is more important, tweets/shares or traditional link building?
-
SMM has a presence that is just growing and growing. I'm hearing all these back and forth talks about how tweets/shares are influencing rankings more than traditional link building would.
If so, would this be a short term ranking improvement, long term? What percentage would you say SMM (ranking factor) has when ranking a website in the SERPS.
-
I operate on the assumption that the tweets will have zero value for rankings. They are simply a way to spread the word about content and hopefully that word will spread to other social media channels.... then if the content is strong enough to earn links I will see ranking value. I consider social media as a way to attract links without syndicating my content.
-
So with what I am gathering here, the retweets are going to be beneficial for quick rankings, and for what Google sees on the social side of things, the external links are going to have the long term effect but will not have as quick of an effect as the retweets would. Am I on the right path here?
-
That last line was like poetry
perfect answer to the question too! -
The links.... but you gotta get the retweets first.
-
Yes, but let's say you have 100 retweets and than 100 new external links to your website. Which is going to be more beneficial?
-
It depends what you are tweeting about.
If you are tweeting about garbage content (or even content that is a little better than average) then the benefit will disappear when the tweets roll deep into twitter.
However, if you are tweeting about awesome content then everybody will retweet, and those will retweet and lots of the people who see those tweets will link to your content from their blog submit it to digg and reddit.... it will be like throwing gasoline onto a fire.
The tweets will still roll deep into twitter but the glow over the web will be lasting.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does a link in facebook count as a backlink?
Q: Does a link in a facebook post count as a backlink? Q: is it a 'do follow' or 'no follow' link? Q: twitter uses short links, so when someone links to me, do i get the points/juice from the backlink?
Social Media | | kevinbp3 -
Can you redirect old abandoned Twitter/Facebook accounts?
My client has a Facebook profile and a Twitter account that they have abandoned. These pages also have old branding and we would like to redirect these pages in some way to the current Facebook and Twitter accounts. I did find this article but it's 3 years old and not sure this is works: http://www.thesearchagents.com/2011/12/how-to-do-a-301-redirect-on-twitter-even-though-twitter-doesnt-allow-it/ What's the best way to do this?
Social Media | | RosemaryB0 -
How can I track on my facebook page shared links without using short url redirect service?
Hi, I wondering how can I track and analyze on all my shared links in my facebook business page without using short url redirect service like: “Tiny” url or “bitly”? Thanks in advance.
Social Media | | JonsonSwartz0 -
How do search engines understand what social pages are official pages of my brand? If my Facebook page name is not my brand name (even though there are links from website to page and vice-versa) will that confuse search engines?
My question is about social shares, and how search engines understand what profiles are linked to what businesses?
Social Media | | PlanetDISH0 -
Using BUFFER in Social Sharing
Hello everyone, I am inclining to use a platform from which to post my social content. I use mainly facebook, twitter, linked in, google +. I used Hoot, but found it difficult to include Linked In, and several other social media sites. Somebody has experience using BUFFER? Ive read about it, and it seems great! Would you recommend it? Thanks for your comments,
Social Media | | JesusD0 -
How To Use Followerwonk and Twitter for outreach link building
I'm wondering if anyone can help me with how to use follower wonk and twitter for outreach link building and offer any strategies. I'm using the following method but perhaps there are more efficient ways of doing it or other software that can aid the process. As I understand it it's a case of searching bios on followerwonk based on keywords and at the minute I'm selecting targets by social authority. (Is that the best metric or the there another one that's better?). I'm basically then following users in my niche and hoping that they follow me back. Those that do I'm then visiting their website based on the url in their twitter bio and running it through OSE to check the domain authority to see if the site authority is high enough to warrant listing them as a potential link target. If so I'm communicating with them by sharing their content, mentioning them or direct messaging them complimenting them on an article or such like. My aim is to build a relationship and eventually achieve a guest post or backlink somehow. Is this how the process should work?
Social Media | | SamCUK0 -
Best Social Sharing Platform for B2b sites
Guess that title of the question says it all. What is the best social platform for dull b2b sites? The kind of content that you wouldn't want to share with your friends and family.... Not that type of content before anyone gets the wrong idea 🙂
Social Media | | DavidLenehan0 -
Quality link building methods??
I am getting more and more confused by the messages out there about "post Panda" link building methods. Apparently Google has devalued many of the old methods such as Article Marketing, Profile Linking, Web 2.0 content etc. But all I hear is that instead of that you must create "quality content" that users want to link to naturally. But hey.... how do users find your quality content if you don't already rank in the search engines?? Isn't it a bit chicken and egg? So, if I write what I think is a really good blog post or product page now, I can not really do anything to help it along in getting some decent rankings so that people will actually find the page and maybe link to it?? I also hear that "Social Signals" are becoming more important for rankings. Facebook likes and Google +1's Can anybody tell me how you encourage people to like and +1 the standard info pages of your website, like "Home Page" or "Service Page"? or is the future of search all about "commentary". Do I need to write a witty interesting blog post that appeals to masses that then links to my service or product page. Do I need to tweet to my non existent followers about a page I cant get ranked in the search engines? or blog "quality content" to no-one because I have no traffic coming to my website?? As you can probably tell, I am very confused with the messages, post panda. I would greatly appreciate it if someone could help me with the order of the new Search Marketing strategies. If I write a quality web page, then what? If I don't already have a traffic source either in Social Media or other related web pages, what is the best way to go about gaining rankings and traffic from search? Thanks
Social Media | | websearchseo0