Social in SERPS
-
Hi Guys,
I have seen a lot of page 1 SERP exposure for branded terms due to social links being listed directly underneath the web listing - mainly twitter! I know there was an update to include this in SERPs at the beginning of the year but how do I specify or submit these to Google so my social accounts can too also appear directly under my web page? Does anyone know?
Is there a code I need to implement on my site to pull these in?
Thanks!
-
Agreed.
Google announced earlier this year, that they are supporting markup for social media. This will help show social profile information in the Knowledge panes in some searches as well as ensure the social profiles are shown in SERPs.
The link below has instructions for formatting and publishing the proper markup code: https://developers.google.com/webmasters/structured-data/customize/social-profiles
After a quick review of the code snippets, it should be fairly simple to implement. Here is a snippet example:
http://schema.org/Organization">
http://www.your-company-site.com">
[http://www.facebook.com/your-company](<a href=)">FB
[http://www.twitter.com/YourCompany](<a href=)">TwitterYou can specify these types of social profiles with the markup but Google may not show other social profiles at this time (yet):
• Facebook
• Twitter
• G+
• Instagram
• Youtube
• LinkedInYou can use this markup to override the information Google finds automatically, but you can't specify not to list a social profile.
To verify that your markup is well-formed and can be processed by Google, paste the HTML source of your marked-up page (or just the
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The relationship between Social Media and SEO?
I have read mixed reviews about the relationship between these two in the past. Are there any ways Social Media can improve SEO?
Social Media | | sophiecrosby970 -
Graphics tool for social media profiles etc
Hi Can anyone recommend a free or v cheap graphics tool for social media company page profiles etc Ideally looking to be able to upload a company logo that then gets converted into all profile image sizes, preferably with a banner option too and ideally with related extras like favicon creation etc Anyone know of one ? (I have tried Pablo by Buffer but does images for social posting only) All Best Dan
Social Media | | Dan-Lawrence0 -
Article previews on social media not showing
Hi there, hoping for some help. I have a hunch but I can't be sure. Whenever I go to publish a link on social media, I no longer see previews with the featured image or relevant meta. We have changed servers lately so I think maybe somethign has gone wrong with OpenGraph? Happens on Facebook and LinkedIn.
Social Media | | Whittie0 -
Benefit of Comments in SERPs
I found the posts with comments are ranking much better for my blog. But most of the users are commenting on Facebook, when I share my content. Thats bad, because I don't have this discussion on my site. I am using the standard WordPress commenting system. No a good commenting option for my would be Facebook comments (or Comments Evolved is also a quite nice plugin for FB, G+ and WP comments). The question is? Does Google still give these Facebook comments on my site as much value as 'native' WordPress comments. Or are they discounted in some way? The second question of course would be, if it is wise to hand over all of the comments to Facebook and loosing control over them. But I think I could dramatically increase comments if I switch to Facebook commenting system...
Social Media | | soralsokal0 -
Duplicating content on more than one social network
I am just getting in to social media for my company and i can find an answer to my questions. Different people give a different answer. Question: i have written a post and uploaded it to our Google+ page. If i upload the same post / content to our Facebook page, will this fall foul of the 'duplicate content' rule with Penguin? Or does that rule only relate to websites? Any Guru's out there with an answer? Much appreciated. Si
Social Media | | DaddySmurf1 -
What is the best Practice for Adding Social Buttons to your Sites from SEO Perspective?
Hey Guys, As you all know there are many social buttons out there that can be added to your website. Facebook Like button, Twitter's Tweet and Follow buttons, Google +1, and AddThis buttons are just a few to mention. All of these buttons can be customized, eg. you may choose to point your FB Like button to your homepage, to a specific inner page, or to your Facebook Brand Page. Same with your +1 button. Moreover, you may choose to add Twitter and Google+ Follow buttons to your site's pages, and so on. My questions are very simple: Is there any best practice for adding social buttons to your site from SEO perspective? if yes, Which social buttons to add? Where is the ideal place for them on your page? Where these buttons should be pointing to? your homepage? specific inner page? or to your official brand pages? Thanks in Advance, Yogev.
Social Media | | ShivaS1 -
SEO & Social | More SEO effect by liking the page URL rather than the Facebook Page?
SEOMoz Gurus, I am wondering what our best implementation strategy shoul dbe around linking up the Facebook Like button on our pages. Essentially there are two options: A) Linking the button directly to the Facebook Page of the web site so every Like is actually converting into a Facebook "Fan" which can be messaged going forward through our Facebook page. B) Having them like the actual URL which might be more beneficial from an SEO and viral perspective as now a link to the actual URL gets shared on the Liker's facebook wall and it should also be easier to use that lIke for Google & Co. as it's tied to the actual URL not a random Facebook page given that search engines already convert those signals. Both approaches obviously have their benefits. Are there any common guidelines on what is a better approach to take from a pure SEO perspective? Thanks /Thomas
Social Media | | tomypro0 -
Incentivisation Strategies for Social Sharing of Product Pages
Hey, What are some great tips for gaining social shares on ecommerce product or category pages? I understand great images and video will go along way, but it's difficult on a large scale ecommerce store. Receiving an offer for sharing something is great - I honestly cant think of a way to track this strategy in a large scale manner. I can send an email after a purchase making an offer to go back to the page to share, but how would I track this? Thanks.
Social Media | | LukeyJamo0