Page Authority for localized version of website
-
Hello everyone,
I have a case here were I need to decide which steps to take to improve page authority (and thus SEO value) for the German pages on our site. We localized the English version into German at the beginning of 2015.
www.memoq.com - English
de.memoq.com - German
By October 2015 we implemented href tags so that Google would index the pages according to their language. That implementation has been successful. There is one issue though: At that time, all our localized pages had only "1" point for Page Authority ("PA" in the Moz bar). At the beginning we though that this could be due to the fact that localization was done using subdomains (de.memoq.com) rather that subfolders (www.memoq.com/de). However, we decided not to implement changes and to let Google assess the work we had done with the href tags.
Its been a while now, and still all our German pages keep having only "1" point for page authority. Plus we have keywords for which we rank in the top 10 in English (US Google Search), but this not the case for the translated version of the keywords for German (Germany Google search).
So my question basically is:
Is this lack of page authority and SEO value rooted in the fact that we used subdomain instead of subfolder for the URL creation. If so is it likely that Page Authority for German pages and SEO value will increase if I change the structure from subdomains to subfolders?
Or is it that the problem in PA is rooted somewhere else that I am missing?
I appreciate your feedback.
-
Correct. I just confirmed that it is how Mozscape handles the hreflang tag. We do not yet transpose the actual value of the canonical version onto the hreflang variant. You should, in theory, assume the Page Authority of your homepage is identical with the Page Authority of the de.* variant. At least, that appears to be the way in which hreflang is supposed to be handled.
-
HI,
Thanks for your quick reply and expect your next answer. So the subdomain/subfolder issue is not the actual reason for the "1" point for every German page?
-
Page Authority is based on the links pointing to the page. There are only a handful of links on the web which point to your de.* version of your site, so it wouldn't have any independent Page Authority. Now, my guess is that MozScape simply does not currently project PA through to all of the hreflang variants. I am double checking on this now and should have an answer for you soon.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Website Page Speed is not increasing
HEY EXPERTS, My website page speed is not increasing. I used the wp rocket plugin but still, I am facing errors of Reduce unused CSS, Properly size images, and Avoid serving legacy JavaScript to modern browsers. you can see in the image Screenshot (7).png I used many plugins for speed optimization but still facing errors. I optimized the images manually by using photoshop but still, I am facing the issue of images size. After Google Core Web Vital Update my website keyword position is down due to slow speed. Please guide me on how I increase the page speed of my website https://karmanwalayfabrics.pk Thanks
Technical SEO | | frazashfaq110 -
Organizing A Backlink Authority Category Page
I work for a company that has many promotions throughout the year, some big, some HUGE. Typically they have created a landing page for this content. The issue is, when this promotion ends, we will kill the landing page, thus 404ing the backlinks and putting the page authority in purgatory. (1) What would be the best way the keep these pages organized? I was thinking about creating a main "Promotions" page with the current promotion on it (the previous ones linked on the bottom of the page). Then when the promotion ends I would copy those contents and add them to a new page and link to it from the original "promotions" page. An issue I see with this is that the promotions page would always have the same Title Tag and vanity URL. (2) This could provide many links to the "promotions" page over time to build it's authority, but would constantly changing content hurt ranking factors?
Technical SEO | | nat88han0 -
Duplicate Page Content but where?
Hi All Moz is telling me I have duplicate page content and sure enough the PA MR mT are all 0 but it doesnt give me a link to this content! This is the page: http://www.orsgroup.com/index.php?page=Scanning-services But I cant find where the duplicate content is other than on our own youtube page which I will get removed here: http://www.youtube.com/watch?v=Pnjh9jkAWuA Can anyone help please? Andy
Technical SEO | | ORS-Group0 -
Google not indexing my website
Hi guys, We have this website http://www.m-health-expo.nl/ but it is not indexed by google. In webmaster tools google says that it can not fetch the site due to the robots.txt but i do not see any faults in it. http://www.m-health-expo.nl/robots.txt Do you see something strange, it really bothers me.
Technical SEO | | RuudHeijnen0 -
Find where the not selected pages are from
Hi all Can anyone suggest how I can find where gtoogle is finding approx. 1000 pages not to select? In round numbers I have 110 pages on the site site: searech shows all pages index status shows 110 slected and 1000 not selected. For the life of me I cannot fingure where these pages are coming from. I have set my prefered domain to www., setup 301 's to www. as per below RewriteCond %{HTTP_HOST} ^growingyourownveg.com$
Technical SEO | | spes123
RewriteRule ^(.*)$ "http://www.growingyourownveg.com/$1" [R=301,L] site is www.growingyourownveg.com any suggestions much appreciated Simon0 -
What has happened to my page rank
hi my page rank for the site www.in2town.co.uk was page rank four and then last week it went down to page rank 2 and now my page rank is 0. i really do not understand what has happened. can anyone please give me advice on what is happening
Technical SEO | | ClaireH-1848860 -
Does it make sense to use rel=author on every page?
If you assume that rel=author increases click through rate in SERPs, would it be a good or bad idea to implement it on every page on your site?
Technical SEO | | ProjectLabs0 -
No index directory pages?
All, I have a site built on WordPress with directory software (edirectory) on the backend that houses a directory of members. The Wordpress portion of the site is full of content and drives traffic through to the directory. Like most directories, the results pages are thin on content and mainly contain links to member profiles. Is it best to simply no index the search results for the directory portion of the site?
Technical SEO | | JSOC0
