How do you select which keywords to push in SEO?
-
Hi Guys
Selecting the right keywords that a website can realistically rank for is a key to gain top rankings relatively quick. I am just curious to hear how you guys do it (the methodology) when selecting which keywords to push? I mean you need to check the competition for each keyword as well so how to check this quickly to see what we realistically can rank for?
Cheers
John
-
Selecting keywords to push in SEO involves research and strategy. Start with tools like Google Keyword Planner or SEMrush to identify high-volume, low-competition keywords related to your industry. Analyze your competitors' successful keywords and consider long-tail variations for niche targeting. Focus on relevance, search intent, and potential traffic value when deciding which keywords to prioritize for optimal results.
-
It often boils down to how much of an seo budget your company has, so for example, if you have a lower seo budget, you might go after longtail keywords.
If you have a much higher budget, you will likely go for the search terms more people are searching for.
So, for example, we sell Cardiff seo, and therefore, we go for the main keywords for our SEO agency, because this allows us to gain more sales,
-
If you have a good number of keywords on page 2 or say on page 1 in the 5-10 spot what would be your technique to give them that extra boost to lock up a position on Page #1 in the top 3?
-
In addition to what Joe said, if a site already has some traction in the SERPs, we suggest focusing on keywords that are already ranking on page 2 of Google. These are the low hanging fruit that are almost there but just need a little bit of help.
We'll also pick some that are ranking between position 5 and 10 to work on getting them to the top 3 positions.
If there are enough phrases that meet the above two criteria, we'll sort by search volume and work on those with the highest search volume.
-
Hello,
My method is basically
- Select keywords around a group or theme, I like to rank for these rather than focusing on a single keyword at the beginning of a campaign
- Use a mixture of broad, intent & geolocated keywords
- Search volume(s) for each keyword
- Competition for keywords is a factor, some may have seasonal variation(s), I shortlist a combination on high, mid & low competitiveness
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What tool can I use to find the top traffic-driving keyword for a batch of pages from multiple sites?
I thought I might be able to use Ahref's Batch Analysis for this, but that just gives stats on backlinks. I have a several lists of thousands of pages scraped for particular sets of keywords, but what I need is some way to automate fetching the biggest keyword that each page ranks for - biggest being the keyword that is estimated to drive the most organic traffic. Is there a tool out there that does something like this?
Competitive Research | | helenlorettahasan0 -
Price for SEO Audit & Strategy
Hello, I am a part-time SEO and own a few web properties, in addition to owning other small businesses. I do the best I can in my spare time to grow my site's traffic and try to create decently valuable content. However, I feel like I am not getting the best results possible, so I am wondering if anyone on here would be interested in helping me with a site audit and strategy. I can do the grunt work myself, I just want someone with a fresh perspective to weigh in and guide me on what I should focus on to achieve my goals. Please let me know if you're interested and how much it may cost. A range is fine. Here are the specs on my site & niche: About 20 pages of content, most of which have 96-100 page optimization scores on Moz. DA of 19, home PA 32 Most competitive KW is 22 difficulty, 83 opp and 67 potential. Thanks so much, any insight is much appreciated. Please respond here or DM me directly. Best, Ricardo
Competitive Research | | myriad_ricardo1 -
Keyword Research Competition
Hello everyone. Was talking to my "competition" the other day and they mentioned the amount of traffic they are getting from google. It's double what I currently am receiving. I feel like I am not targeting the correct keywords. What is the best way to research competitions keywords? Anyway to find out what is driving traffic their direction?
Competitive Research | | Jasonalanmagic0 -
SEO ranking question
Hey, If a site for had a series of articles, and had the privilege of guest posting on several sites, such as mashable, entrepreuner.com, inc.com, and a few other not as big sites. and let us also say that this site is new and currently has pagerank of 0. How would the above benefit the site and the visibility of the articles on google? Also, with guest-posting, is it problematic to have the exact article also on your site? thanks in advance!
Competitive Research | | Raz.0 -
Is there a way to do a reverse keyword search?
I want to enter a domain name and see what keywords that domain is ranked at. Is it possible to do this with Moz?
Competitive Research | | scoutzie0 -
Keyword difficulty tool - bit confused here!!
Hi, Got a question about the keyword difficulty tool, I'm new to seomoz so might be a silly question but here goes. Q: It takes the top 10 results from Google under a certain search query, the results displayed gives a rough breakdown of what power the page on the search results has along with the root domain. It looks like it rewards the best out of the bunch for each section with a tick, so 1 tick per column for the best performer. Now I would have thought if one of the websites in the top 10 had all 4 ticks it would rank at the top of the list but this is not the case. What else would come into play to make others which have no ticks rank higher then one which has all. Sorry if this sounds really confusing.
Competitive Research | | activitysuper0 -
What does 70% Keyword Difficulty mean in reality?
I did a quick search in SEOmoz keyword difficuilty tool and found out most of the keyword I pick with some nice traffic are all 70%. Keyword list: http://screencast.com/t/Y4pPK42ZXrST How "difficult" is 70%? If someone ask you to optimize and rank a (very) new website for a keyword with 70% difficulty: Will you take the challedge or you think mission impossible? Why? How do you relate this reletively abstract "number" to the real world? Thank you!
Competitive Research | | johnzhel0 -
SEO Struggles
Hey everyone, I am a web programmer and have been fooling around with SEO for about a year now and just started to get pretty serious about it so I signed up for SEOmoz. We just launched our new site about 4 months ago (http://www.cincinnatiwebtec.com) and Google just started ranking us about a month ago. I believe we have done everything right with H1 tags, H2 tags, Title tags, alt tags, inbound links, url structure, etc. but yet we still can't even seem to get to the 1st or 2nd page of Google for "Cincinnati Web Design". I know it's going to be a competitive keyword because the people fighting for it are the SEO experts, but if you were to compare a person on page 2 or 3 to us, some of them have nothing to do with Cincinnati web design and I highly doubt they even bother with SEO, but yet they are ranked higher than us. i.e. http://www.hollandadvertising.com/ - the only place I see Cincinnati is the address at the bottom and they have only 30 inbound links according to yahoo. On top of that, they are an advertising firm, not a web design firm! I was wondering if you guys would take a look at our site above and offer some suggestions. Do you think we are spreading the keywords too thin? I mean I just can't think of why a company like the Holland Advertising example above would rank higher than us. We clearly have a more SEO optimized site, more inbound links, more quality links, 0 errors, 0 warnings, etc. I am just at a loss. Hope you guys can help. Thanks guys, Chris
Competitive Research | | Cincinnati_WebTec0