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This depends what your goal is, are you looking to rank both pages in search? If so, you will need to create unique content on both pages.

However, if your goal is to promote one of the pages via other means, you can put a rel canonical tag in the header of the site, which will give content attribution back to the original page and will solve your duplicate content issues.

Here's more information on the rel canonical tag: https://mza.bundledseo.com/learn/seo/canonicalization

As another option, you could simply noindex one of the pages.

Hope that helps.

Thanks for the speedy answer, I had suspected the same thing so I'm glad we've come to the same conclusion. Thanks for your help.

What are the best ways to track offline conversions that have come directly from paid ads such as Adwords?

Say for example, John searches for 'luxury armchair' and clicks on one of our ads and is directed to the landing page that sells the luxury armchair. John then calls us and completes the transaction over the phone.

How do we know that the advertising channel is responsible for that transaction without physically asking the customer? I know Google provide free forwarding phone numbers which can be provided in the Ads, but if they call us from the phone number we list on the website there is no way of tracking down that exact sale?

Google mentions something to do with providing a unique ID, called a "GCLID" but I'm not familiar with this or how it works.

Any advice is much appreciated.

Thanks for your advice, that completely makes sense. I think a Wordpress blog will create new opportunities that Magento is incapable of without serious development which is costly. We'll be sure to keep the same theme. Cheers

Thanks for the advice, we will certainly implement this into our site.

We're investing a lot in on-page content and creating categories/sub categories to target relevant keywords. Although it seems competitors with high domain authorities are clearly dominating in the SERPs and the pages have NO content. They are literally filters that create landing pages.

For example when you search "Kaydian Beds", Debenhams rank below the manufacturer with just a filtered page, this page has not been optimised with content to target the keywords, only the META title changes depending on the chosen filter.

Link: http://www.debenhams.com/furniture/beds/kaydian

Our link: https://kontenta.co.uk/brands/kaydian-beds.html

This is very frustrating as quality content should beat pages with little or no content, we will spend some time and get some inbound links to the page to try boost the rankings but does anyone have any similar experiences with anything like this?

Magento is fantastic for e-commerce although the blog capabilities are limited and our web development fees are just ongoing. I have great experience with wordpress sites and I don't have a bad word to say about the CMS, there are plugins available for everything you possibly need to develop the blog. Would it be a good idea to integrate a wordpress blog for our e-commerce store? To keep both the transactional website and the blog on the same domain, but have a different style for the blog so we're not trying to 'sell' to people looking for home improvement advice and DIY guides, our main priority with the blog is to grow the website authority.