Four Ads on Top: The Wait Is Over
In the past 2 weeks, Google AdWords top ad blocks with 4 ads jumped from 1% to 36%, and right-column ads have disappeared entirely (moving to the bottom-left position).
Paid Search Marketing (PPC)
Unconventional AdWords Takeaways to Boost Your PPC Performance
There are many different dos and don’ts of Google AdWords all over the Internet. When writing this article, I felt it was safe to call many of the methods I’m going to share, unconventional.In an attempt to resurrect plummeting numbers, and squeeze the last bit of juice from an already producing campaign, I’ve experimented and tested PPC tactics that most users won’t try, eit...
The Ultimate Guide to Finding Opportunities in Adwords
Looking for ways to optimize your Adwords accounts? This post contains enough tips to keep your busy for months.
The Ridiculously Smart Guide to Buying Legit Twitter Followers
Don't give in to the temptation of paying for bogus followers. For the same amount and with a little ingenuity, you could buy real Twitter fans with Followers Campaigns — and get a few other bonuses out of the deal, too!
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What You Need to Know about Google’s New Online Product Inventory Update Feed
Most of the large ecommerce companies are publishing Google shopping ads using Merchant Center. Because of the heavy rush and frequent purchases, they have to update their feeds and submit to Merchant Center on a real-time basis. Sometimes this makes them inefficient in displaying the latest status of product ads.Google announced an enhancement earlier this year, via the online pr...
10 Things I've Learned While Learning Facebook Ads
Kane Jamison is convinced Facebook Ads are one of the most powerful tools that we currently have as digital marketers, and he's going to share the 10 biggest hurdles that have caught him off guard since he started using Facebook Ads — all in the name of helping you avoid some of the same mistakes.
My Story: How Facebook Advertising Performed vs. Google AdWords
While no advertising platform is guaranteed to yield consistent slam dunks, Facebook Advertising is showing plenty of promise for many brands.
Campaign Tracking Without Going Crazy: Keeping Order in AdWords Optimization
Pay-per-click advertising generates vast amounts of data, which presents us with tremendous potential for optimization and success. However, this formidable sword cuts both ways—even skilled managers can quickly find themselves adrift if tests and changes are not carefully tracked. Here’s a quick, actionable guide to keeping order in your AdWords account with a simple and professional activity log.
Two YouTube PPC Hacks That Will Earn You Praise from Clients
Though many marketers have taken their eyes off of Youtube, it's still the No. 2 search engine on the web and provides the ideal platform for setting your business apart from the competition via video.
How to Know if a Prospect is Ready for PPC
If your agency provides PPC services, one of the best answers you can add to your repertoire for discussions with prospects is "not yet."
How to Make Paid Search Decisions that Won’t Sabotage Your Success
Whether your a PPC expert or a novice attempting to learn the nuances of the area, taking a smart-from-the-start approach is the best path to success.
How to Choose a PPC Agency
Many marketers are looking deeper into PPC, but are struggling with how to find the best help. Many end up with agencies that aren't a good fit for their organizations. This post helps make sure you're keeping the right things in mind.
The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)
Content marketing and native advertising can accomplish similar goals, so which tactic provides the greater ROI, and which is right for your business? This post shows the results of new research from Fractl and Moz, and has the answers you need.
Stop Bidding on These Brand Keywords in PPC
What's your stance on bidding for brand keyword terms: Always? Never? No matter where you fall on the spectrum of opinions, this approach will likely open your eyes and help you put more money in your clients' pockets.