Reciprocal linking across holding
-
Hi there,
I was wondering if the following setup might be harmful for SEO of is frowned upon by Google:
I manage a couple of websites that belong to a specific company within a holding company. What is allowed regarding reciprocal linking? The current setup is like this:
- Site A: one-page general website about the holding, links to sites B, C, D on the homepage (follow link)
- Site B: website for a specific company branch, links to SITE A in the footer of each page (follow link)
- Site website for a specific company branch, links to SITE A in the footer of each page (follow link)
- Site website for a specific company branch, links to SITE A in the footer of each page (follow link)
Sites B,C,D don't link to each other, which is a good thing I guess, but should I change the links to nofollow, or is this not so harmful?
-
use it for cross navigational purposes only (user experience) don't use it for SEO or you'll get penalized if you're passing page juice. Nofollow all of them by default if you need to interlink, better you don''t interlink them.
-
RBenedict,
What you are describing is not reciprocal linking. You are a holding company with a legitimate purpose in your linking as well. Here is the GWMT page on Linking Schemes. The language is quite clear on what a "scheme" is:
Any links intended to manipulate a site's ranking in Google search results may be considered part of a link scheme. This includes any behavior that manipulates links to your site, or outgoing links from your site. Manipulating these links may affect the quality of our search results, and as such is a violation of Google’sWebmaster Guidelines.
I would not nofollow and they are not harmful.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal linking
Hi, I currently have built my website with internal links to boost my category pages (the ones that are the most important with the most traffic). Is the way to go or nowadays or doesn't it matter what pages you boost. I beleive what I did is some sort of "page rank sculpting" but is it still useful ? or I should I link natural across my website even though some pages will get a boost and some won't ? The link that I have are at the bottom of my content (not in the footer) but at the bottom of the page next to each other ? does they count or is it really bad to have them that way ? I have a blog and I was wondering if when I link from my blog page for example about "Barolo" to my page about "Piedmont" if I should also link from my page about "Piedmont" to my Barolo page or if the link only has to go one way from my blog / Barolo page to my piedmont page to boost Piedmont. Thank you,
Link Building | | seoanalytics0 -
Spammy Links in MOZ but when I go to the external link I can't find a link to us
I was going to try to contact webmasters to see if they would remove some of our spammy links. I see alot of them in MOZ but when you go to the site our anchor text is not there. Is this good? How often does MOZ refresh external links. Please see: http://www.opensiteexplorer.org/anchors?site=www.totalvac.com None of the links for the anchor text <a class="clickable title link-pivot" title="See top linking pages that use this anchor text." data-text="vacuum cleaner parts vacuum parts vacuum bags vacuum cleaner bags" data-id="46391436859">vacuum cleaner parts vacuum part...</a> in MOZ exist? We got hit extremely hard by Penguin in May
Link Building | | totalvac0 -
How to beat This with Links?
Hello, So i am trying to beat this website gujratdetectives.com/ with a new website which has no backlinks as of now.
Link Building | | hardik_hrc
Now, I checked in open explorer that this site has many moderate level links. No high authority links but the problem is these links they all have title as the search keyword "detective in Gujarat" so maybe this is why this site rests on the top of this search keyword. So if building authority links into a different domain(Not detective related) with very high PR but WITHOUT title of relevancy. Anchor text would be the keyword but not the title of page. So the question is will those authority sites beat this gujratdetectives.com/ ???0 -
Link-Building
Hello, I have been doing link-building for my website since 2 of January. However those links are not in the Open Site Explorer. For example I have the DMOZ website pointing to my website and I cant see it in open site explorer! Why?? Tks in advance!
Link Building | | PedroM0 -
Too many external links vs linking root domains - good or bad?
Hi guys, After the latest Linkscape update, we noticed that our website have 424,671 external links with 4,395 linking root domains, so roughly 100 links/domain. Does Google consider this to be a negative thing or we do not need to worry about it. Many thanks. David
Link Building | | sssrpm0 -
Great idea to get back links in short order; however the links would be unrelated. . Is it worth the effort . BTW, it's a white hat method. Should I proceed?
I have come up with a very creative way to get some great back links using white hat methods. The problem is that the back links to the site would be to an interior page or external promotional website which then have links back to the main website. What kind of value for the main domain would this potentially achieve. What are peopLes thoughts on this idea?
Link Building | | FidelityOne0 -
Does linking to a subdomain give link juice to the main domain?
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
Link Building | | Vsky0