Have My SEO Cake & Eat It - Mix Viral Content & Business Content?
-
Hello,
I optimize for a fashion, eCommerce site which has catalogue pages and product pages.
We're currently working on a large "blog" which tons of great content designed to attract readers, links and tons of long tail traffic.
We'll be doing how-to videos, celeb interviews, top-tens, etc. etc. We'll even have a UGC community section eventually. Really great.
Now, I want to use the links generated by this section to rank for generics like this:
For example: I want to rank for "Lingerie" and I have this page set up as the target:
http://www.zando.co.za/women/clothing/lingerie/
I create some amazing content that generates lots of links containing the word "lingerie" .
That awesome content lives in:(hypothetical URL:)
http://www.zando.co.za/fashion/magazine/how-lingerie-has-changed-over-50-years/
I want to (and this is where you come in
get people linking to my catalogue page (http://www.zando.co.za/women/clothing/lingerie/) where they can find a banner or something alluding to that piece of link bait (the /fashion/magazine/ url).
Perhaps similar to the Wordpress style <read more="">page break on posts?</read>
Reason is, I want my "Money-Page" to get the links with "Lingerie" in it.
Problem is, it'll be another click to the thing they want to find. Also, say I decide a few months later that I want to do another piece, like "lingerie in films" and do the same.
My 'banner' idea would get very crowded or, it would mean that I bump the 50-years piece, which then makes for bad UX for readers clicking through looking for the old piece.
Or perhaps this can all be solved with good design?
Here's a WBF talking about mixing content:
http://www.seomoz.org/blog/mixing-viral-content-with-business-content-whiteboard-friday
Does anyone have an example of someone doing this well?
PS. Was also thinking that on my "archive'' url, in between the content, I'll query for the top products that, that piece speaks to and make it possible for people to add to cart as they're reading the link bait content that is relevant to the product.
Cheers
Paul.
-
Hi Takeshi,
Yes, that's actually pretty good, since the hashed link will mean that everything can stay on one URL and I can retain the link juice.
Also, I'm thinking, if that hashed link can be 'caught' by some sort of jQuery code that will present that specific piece of link bait content in a dynamic block, that would be great.
Because then, what you could do is, when you have another link bait campaign with different content, you can get the code to display the content that is relevant to the click. So, if I'm clicking from Bob's Blog on a 'Lingerie in Films' link that has www.{....}.php#lingerie-films hash link, that function catches it and presents that piece of bait content first thing in the page.
Any thoughts guys? Any other solutions perhaps? I do think this one has potential.
-
One thing I've done before is putting the linkable content in a tab within the product page. Then set it so that you can directly access the content via a hashtag:
http://www.become.com/munro-shoes#guides
If you take away the the "#guides" in the example above, it will show you the product listing, and if you click on the tab in the upper right, it will show the content again. Since Google ignores hashtags for linking purposes, you can get people to link to the hashtagged content and still pass link juice to your main page.
That's a pretty big hack, though. The much easier solution is to just let the viral content be its own separate page, and just add a link from the viral content to your product page. The link will pass most of the link value that the viral pages acquires.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify websites. I've been asked to do some SEO work for a client.
They have a Shopify site. It's been running a year without getting really any listings. Anyone else had this problem? Should we just build them a new website? Or do shopify site have a poor record of listing highly.Thanks
Conversion Rate Optimization | | BraveThinking0 -
SEO and Conversions from a C-Level perspective
Hi guys! Do you have any suggestion about articles about how to work with conversions and SEO from a C-level perspective? I know it is very open question, but there might be articles like (https://mza.bundledseo.com/ugc/how-can-pr-seo-and-ceo-people-work-together-for-link-building) that are great and written on this subject. Could you please share if you have any examples? I'm thinking for these perspectives: What knowledge and insight does a management team need to take control and drive the SEO and CRO related work (from a executive level)? How do the management team connect business strategy and goals with the SEO and CRO area? Have a great day!
Conversion Rate Optimization | | OscarSE0 -
Email Campaign Tracking within Domain & Subdomains
What is the best process to track conversions/visits in Google Analytics when running an email campaign that links to both a sub-domain and then the main domain? To elaborate further, we have an email marketing campaign that directs users to a subdomain (e.g. promos.website.com) within the subdomain we include our products. Once a user clicks on the promos, they are taken to our main website (e.g website.product1.com). What is the best process to track conversions from this email campaign that leads users to the sub-domain first, then to the main site (where the conversions take place)? We have URL tagging in the Email Campaign - but not able to see the true conversions show up in Analytics on the main site. Any ideas would be greatly appreciated. Cheers!
Conversion Rate Optimization | | SEO5Team0 -
Date of Review on productpage - important for SEO?
Hi Have a questions. We have lots of products on the website. A lot have reviews and some do not.
Conversion Rate Optimization | | RetailClicks
Is it harming that review dates (post dates) are older then let's say 1-2 months? Cause we do not have fresh reviews every month. So is it better to then let the dates behind and not show? Or is it better to show 'old' dates. How important are fresh review dates on the website? We have hreview tags around the reviews and dates.0 -
Google Adwords Offered to Redesign My Website & A/B Test... Thoughts?
I received a call from the Google Adwords team today offering to redesign major pages of my website & A/B test their design against mine. The rep said that this is not a standard service they offer and that we had been "selected". Despite it's overt marketing overtones, I would hate to pass by the opportunity to apply Google's conversion insight to my site. Has anyone experienced this before? Good experience? Bad experience?
Conversion Rate Optimization | | Glathrop1 -
Working with Wine & Spirits - SEO
Hello All, I'm looking for an SEO contractor/agency who can start the SEO process here and has worked with wine and spirtis, foodie sites, or luxury. I'm having trouble finding this experience ion SEO. We're looking for a company that is willing to be tranparent in methods and show us the process. If anyone has referrals or input, I would love to hear it. We are considered a start-up in the wine-industry and cannot devote 20 hours a month on this myself. Please chime in on your perpsective, advice.
Conversion Rate Optimization | | Airbutoh0 -
Page Speed & SERPS
What impact does page speed have on rankings in the search engine? If I have a Site that is heavy with Pictures, Onsite videos and various scripts that would ultimately be of good use to a viewer but takes time to load. VS A Site that has pictures that are fully optimized for the web or eliminated to save on load time, Videos that are hosted on Sites like VIMEO or You Tube and eliminate scripts where possible and use css3. Note the site loads faster and is better for mobil but doesn't have the same feel of the first site but is useful to the user. Now let's say that both sites are virtual twins in terms of their link profile, age, content quality, location and citations. Will one rank better because of load time? It's the quest for creating the ultimate site for users while delivering it within the fastest time possible.
Conversion Rate Optimization | | bronxpad0 -
Video Keno gambling SEO client !? Do I want em?
I have a guy who wants SEO help. Actually he owns several companies and is willing to put my ad before all the movies in a local theater plus an ad AND a Q&A section about SEO and Internet marketing in a small newspaper he mails to 7k businesses every month in exchange for my help. While I am excited about the exposure and I'm sure it would result in some business I'm not excited about touching anything related to gambling at ALL. Am I right in thinking this or should I treat it like just another client? He has a site where he teaches people how to win at video keno and sells this info packet. Porn and gambling. Everything I have read and heard is geared towards sites like this NOT coming up in search engines. Thoughts? Thanks and have an AWESOME week! Matthew
Conversion Rate Optimization | | Mrupp440