Can building quality links on internal pages help us to improve DA?
-
Dear expert,
I hope that you all are fine
Today, I am very confused about improving DA of my client website.For example: He has a domain www.abc.com
and he wants me to build a backlinks on different internal pages like
www.abc.com/service-1
www.abc.com/service-2
www.abc.com/service-3If i build high quality links on internal pages (service pages) rather than building links on main domain (home page). Does the Domain Authority will increase
OR
I have to build links on Main page to boost the DAI am hoping a positive reply from your side
Thanks
-
Sorry about misunderstanding what you said. Yes but I'm building links to your entire site you will increase your domain authority it is not wise to intentionally build all the links to one page even if it is your homepage. And that would not help your domain authority as much as if you did it across your site.
Sorry for the misunderstanding,
sincerely
Tom
-
I agree with EGOL 100%
-
I honestly believe that Domain Authority is a decoy that takes you away from the basics of making a great website, the basics of winning on the web, and the basics of making money.
If you spend your energy on making a great website, making money, and winning on the web then you will have something tangible for your efforts.
If you instead spend your time chasing..... What can I do to get high DA??... then the energy that you spend is inefficient.
Working to build high DA will not directly make your website great, make you win on the web, or make you buckets of money. Chasing high DA when your goal is something else is like trying to kill a rabbit with a ricochet.
So instead of shooting at a rock with the hope that your bullet will bounce off and kill the rabbit, you should instead just shoot that rabbit.
DA worship is not a good use of your time.
-
Thank You So Much
-
I think everyone is giving you a good idea about domain authority and I am going to try to answer your question best I think I can about what you're asking whether building internal links is going to help drive traffic to your site or increase page authority/domain authority which are different things just call them page rank for right now.
Majestic and Link Research Tools have some amazing information out there but I don't want to bog you down I want to help you strengthen your internal site structure.
So does Bill Slawski https://www.seobythesea.com/2020/04/pagerank-2020/
- https://www.hobo-web.co.uk/optimize-website-navigation/
- https://ahrefs.com/blog/internal-links-for-seo/
- https://www.oncrawl.com/oncrawl-seo-thoughts/top-20-seo-link-metrics-that-influence-a-links-quality/
- https://www.oncrawl.com/oncrawl-seo-thoughts/how-to-optimize-your-internal-linking/
- https://www.oncrawl.com/oncrawl-seo-thoughts/alternatives-to-google-pagerank-2/
- http://help.oncrawl.com/en/articles/404228-inrank
I hope this is of help to you.
Tom
-
Having been a Moz member since before they invented such a thing as "domain authority" I've had quite a bit of time to digest its relevance to our job as SEOs. I would answer your question like this:
Domain authority is some accumulation of all the authority built up by all the pages (PA) on the site. PA is determined by taking into account numerous on-PAGE and off-PAGEe factors. DA is determined by taking into account the accumulated on-SITE and off-SITE factors of all the pages.
So, back links to internal pages will help the page authority of the linked-to page and help the overall domain authority. It won't help (nearly as much) the PA of other individual pages on the site.
That's my simplified approach to understanding it.
-
First of all, I would like to say thanks for your fast response.
I think you did not get my point, My point was clear about creating external quality backlinks on services pages except home page. This will help us to increase our website DA.
For Example: we have a website www.abc.com
we are continuously building links on its service page like
www.abc.com/service
It will increase DA of our website OR we have to build backlinks on home page only.Case Study #1
500 High Quality External Backlinks on www.abc.comCase Study #2
500 High Quality External Backlinks on www.abc.com/serviceWhat casestudy help us to increase DA
I hope you got my point now
Thanks
-
Hi there!
So, Internal Links will influence your Page Authority, but to increase your DA you will want to focus on External Links.
To understand how to improve DA (Domain Authority) it can help to get some insight into how we gather our data, which I'll include below. Sorry in advance for the long message!
To calculate DA, we index the web by following links using a crawler. Our crawler is built on a machine-learning based model that is optimized to select pages like those that appear in our collection of Google SERPs. We feed the machine learning model with features of the URL like the backlink counts for the URL and the PLD (pay-level domains), features about the URL like its length and how many subdirectories it has, and features on the quality of the domains linking to the URL and PLD. So, it's not based on any one particular metric, but we're training the crawler to start with high-value links.
In terms of improving your Domain Authority, with the information above in mind, it's best to look at both you on-page SEO to make sure you've covered the basics.
Then you also want to look at your off-site SEO and building more links more links to your site.
There are lots of different areas of Link Building to explore, from patching up broken links, improving your internal link profile, and good ol' fashioned content creation.
Here is a great video by our founder Rand which goes over some easy link building tactics to get you started.
I hope that helps to start you off! Let me know if you have any other questions :]
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On Page Grade & Page Optimization Tools not working
Hello! I have an issue with my on page grader and Page optimization. Over the past two weeks i get the attached errors. I searched the forums but after contacting our developer I am in a bit of a standstill. Could someone help on what triggers this? Would highly appreciate it. Best,
Moz Bar | | pranbg
Pran c5CSsHK c5CSsHK0 -
Page Grader states "includes Canonical Tag" but it's not in the page source at all
I've ran it multiple times and changed other things it picked up on so not sure where it's getting the canonical tag is included even though it isn't?
Moz Bar | | Wana-Ryd0 -
What do I do with content suggestions to help you rank higher?
I am looking at the Page Optimization on a post. Under content suggestions to help you rank higher - Are they recommending that I use the recommend anchor text and use one of the top ranking websites to link to those?
Moz Bar | | RoniFaida1 -
Moz Page Analysis Country different to Who.is?
If I analyse a domain with Moz Page Analysis tool, it says that the domain is hosted in the United States but if look up the same domain on who.is, the hosting location is Italy?
Moz Bar | | Marketing_Today0 -
Cannot Crawl ... 612 : Page banned by error response for robots.txt.
I tried to crawl www.cartronix.com and I get this error: 612 : Page banned by error response for robots.txt. I have a robots.txt file and it does not appear to be blocking anything www.cartronix.com/robots.txt Also, Search Console is showing "allowed" in the robots.txt test... I've crawled many of our other sites that are similarly set up without issue. What could the problem be?
Moz Bar | | 1sixty80 -
URL inaccessible for On Page Grader
I am trying to use the on page grader however it is not working with my website. The URL is as follows: https://capbeast.com. I have been trying to read in older posts to see if https is now supported or not but have not found anything. I know there is no robots.txt issue as I am able to run the crawl test on our website fine. Is the issue on my end in regards to configuration or is due to DDos attacks? Any help would be appreciated. Thanks
Moz Bar | | MisterStitches0 -
On-page optimization
I have a list of the top 350 keywords sending volume to my site, sorted by volume. I am using your On-Page Optimization tool to look at the top 10 keywords and the grade for each of the relevant pages on the website. So for "hard wood flooring," I am searching for that term on Google and finding the first listing for my site lumberliquidators.com that comess up. Then I paste that page link into the On-Page Optimizer. Is this the best way to do this to determine performance for the most relevant page? Moz gave this keyword an F (home page) even though LL came up #2 in the organic Google rankings.
Moz Bar | | AlanJacob0 -
Error for a page that doesn't exist.
Hi, I'm just trailing this service, and I have a couple of questions that I hope someone can help with. 1. I am getting a high priority error regarding a page not being able to be crawled - a 4XX error. Problem is, there is no such page in existence. The URL is my site/comments/feed It's driving me crazy. 2. I'm also getting errors based on missing meta tags in blog posts. I am adding tags at the time of posting, so I am unsure why these errors are showing up. Actually, I didn't add tags to all posts - but there are errors on ALL posts, even those I added tags to. Any help would be wonderful. Thanks!!! Hugh
Moz Bar | | hughanderson0