Can building quality links on internal pages help us to improve DA?
-
Dear expert,
I hope that you all are fine
Today, I am very confused about improving DA of my client website.For example: He has a domain www.abc.com
and he wants me to build a backlinks on different internal pages like
www.abc.com/service-1
www.abc.com/service-2
www.abc.com/service-3If i build high quality links on internal pages (service pages) rather than building links on main domain (home page). Does the Domain Authority will increase
OR
I have to build links on Main page to boost the DAI am hoping a positive reply from your side
Thanks
-
Sorry about misunderstanding what you said. Yes but I'm building links to your entire site you will increase your domain authority it is not wise to intentionally build all the links to one page even if it is your homepage. And that would not help your domain authority as much as if you did it across your site.
Sorry for the misunderstanding,
sincerely
Tom
-
I agree with EGOL 100%
-
I honestly believe that Domain Authority is a decoy that takes you away from the basics of making a great website, the basics of winning on the web, and the basics of making money.
If you spend your energy on making a great website, making money, and winning on the web then you will have something tangible for your efforts.
If you instead spend your time chasing..... What can I do to get high DA??... then the energy that you spend is inefficient.
Working to build high DA will not directly make your website great, make you win on the web, or make you buckets of money. Chasing high DA when your goal is something else is like trying to kill a rabbit with a ricochet.
So instead of shooting at a rock with the hope that your bullet will bounce off and kill the rabbit, you should instead just shoot that rabbit.
DA worship is not a good use of your time.
-
Thank You So Much
-
I think everyone is giving you a good idea about domain authority and I am going to try to answer your question best I think I can about what you're asking whether building internal links is going to help drive traffic to your site or increase page authority/domain authority which are different things just call them page rank for right now.
Majestic and Link Research Tools have some amazing information out there but I don't want to bog you down I want to help you strengthen your internal site structure.
So does Bill Slawski https://www.seobythesea.com/2020/04/pagerank-2020/
- https://www.hobo-web.co.uk/optimize-website-navigation/
- https://ahrefs.com/blog/internal-links-for-seo/
- https://www.oncrawl.com/oncrawl-seo-thoughts/top-20-seo-link-metrics-that-influence-a-links-quality/
- https://www.oncrawl.com/oncrawl-seo-thoughts/how-to-optimize-your-internal-linking/
- https://www.oncrawl.com/oncrawl-seo-thoughts/alternatives-to-google-pagerank-2/
- http://help.oncrawl.com/en/articles/404228-inrank
I hope this is of help to you.
Tom
-
Having been a Moz member since before they invented such a thing as "domain authority" I've had quite a bit of time to digest its relevance to our job as SEOs. I would answer your question like this:
Domain authority is some accumulation of all the authority built up by all the pages (PA) on the site. PA is determined by taking into account numerous on-PAGE and off-PAGEe factors. DA is determined by taking into account the accumulated on-SITE and off-SITE factors of all the pages.
So, back links to internal pages will help the page authority of the linked-to page and help the overall domain authority. It won't help (nearly as much) the PA of other individual pages on the site.
That's my simplified approach to understanding it.
-
First of all, I would like to say thanks for your fast response.
I think you did not get my point, My point was clear about creating external quality backlinks on services pages except home page. This will help us to increase our website DA.
For Example: we have a website www.abc.com
we are continuously building links on its service page like
www.abc.com/service
It will increase DA of our website OR we have to build backlinks on home page only.Case Study #1
500 High Quality External Backlinks on www.abc.comCase Study #2
500 High Quality External Backlinks on www.abc.com/serviceWhat casestudy help us to increase DA
I hope you got my point now
Thanks
-
Hi there!
So, Internal Links will influence your Page Authority, but to increase your DA you will want to focus on External Links.
To understand how to improve DA (Domain Authority) it can help to get some insight into how we gather our data, which I'll include below. Sorry in advance for the long message!
To calculate DA, we index the web by following links using a crawler. Our crawler is built on a machine-learning based model that is optimized to select pages like those that appear in our collection of Google SERPs. We feed the machine learning model with features of the URL like the backlink counts for the URL and the PLD (pay-level domains), features about the URL like its length and how many subdirectories it has, and features on the quality of the domains linking to the URL and PLD. So, it's not based on any one particular metric, but we're training the crawler to start with high-value links.
In terms of improving your Domain Authority, with the information above in mind, it's best to look at both you on-page SEO to make sure you've covered the basics.
Then you also want to look at your off-site SEO and building more links more links to your site.
There are lots of different areas of Link Building to explore, from patching up broken links, improving your internal link profile, and good ol' fashioned content creation.
Here is a great video by our founder Rand which goes over some easy link building tactics to get you started.
I hope that helps to start you off! Let me know if you have any other questions :]
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Lower PA and DA but ranking at #5
Hello everyone, I'm hoping someone can help me suss out what I'm missing here. There are two issues that have me pretty confused. #1: Ubersuggest is correctly indicated a ranking for this web page while it's not mentioned anywhere in Moz as a ranking keyword. #2: The page is ranking at #5 on page 1 for this search term and beating out the likes of rollingstone.com and other 90+ DA and 50+ PA results while only having a PA 15 and DA 22. My concern here is that I'm missing out on other rankings that might actually be attainable.
Moz Bar | | Kamel.Adi0 -
Is the Content Suggestions section under Page Optimization a TF-IDF Analysis?
If you start a campaign in Moz, go to page optimization, enter a URL and keyword, and go to the bottom where it says "Content Suggestions" is that basically do a TF-IDF analysis? I want to make sure I understand how that works. Thanks!
Moz Bar | | brettmandoes0 -
All of a sudden a number of my key pages are getting 403 errors with Moz?
One of my squarespace sites has suddenly thrown up a number of 403 access denied errors for a range of pages on the site, according to the Moz weekly report. There is no access issues for these pages and nothing has been changes wrt url, etc..... so why the errors (which I am not seeing through SEM rush for example)? Thx, Phil
Moz Bar | | bugdoctor0 -
Comparing Competitor On-Page Grades?
When I run an advanced SERP report or even the basic keyword difficultly report it gives me competitor On-page grades. I can look directly at their code, but I'm wondering if there is a way to easily see and export a .csv or excel file of the on-page ranking factors for the top 1-10 results comparing them to a page on my site? Seems like that would be really helpful and much quicker than looking at source code to understand what on-page factors are contributing to their success. Is there any way to do this in Moz or a free tool elsewhere you would suggest?
Moz Bar | | K-WINTER0 -
Duplicate page content
Hi guys the feedback form my campaign suggests I have to much duplicate page content. I’ve had a look at the CSV file but it doesn’t seem to be abundantly clear as to which pages on my site have the duplicate content. Can anyone tell which columns I need to refer to on the sheet, to ascertain this information. Also if the content is only slightly different, will Google still consider it to be duplicate? I look forward to hearing from you
Moz Bar | | Hardley1110 -
When Moz provides an on-page grade report card, what tells Moz which keyword to grade for?
I just started working with the on-page grader and of couse am particularly interested in fixing my pages with not so stellar grades. Can someone tell me how SEO Moz decides what keyword to grade a page for? I receive a report each week that tells me how many pages I have with A's, B's etc. But what tells Moz to grade a page for a particular keyword? Is it the first keyword listed in the meta description?
Moz Bar | | AliciaMarie0 -
Internal followed links 1
I am trying to make sense why on my site homepage, the internal followed links equals to 1. While I actually have more than 1 links on that site. I don't have any javascript rendered on that page. My site is www.shopious.com Here's a screenshot: XucNSBk.png
Moz Bar | | herlamba0 -
Can the Moz tool identify variations of a Chinese language branded keyword?
We've recently started a trial of the Moz Pro service and are tracking a selection of keywords. Our primary band / product name is 功夫英语(Kungfu English), so we've set a rule that any keywords containing those four Chinese characters (功夫英语) should be marked as a branded keyword. However, in the "Non-Paid Keywords Sending Search Visits" section of our traffic report, we see a few variations on our brand name that are not being marked as branded keywords. (See attached Images). Based on our rules, shouldn't these variations also be marked as branded keywords without our needing to manually add them as such? Or have I misunderstood the intent of this rule? For the English text, the brand rule about words containing "kungfuenglish" seems to have resulted in all of "www.kungfuenglish.com", "http://www.kungfuenglish.com", and kungfuenglish being labelled as branded keywords. However, I'm not seeing the same sort of result with variations on the Chinese keyword, 功夫英语. KedTi1D.png z5bcUIt.png
Moz Bar | | PaulCoffey0