Best SEO practice for multiple languages in website
-
HI,
We would like to include multiple languages for our global website. What's the best practice to gain from UI and SEO too. Can we have auto language choosing website as per browsing location? Or dedicated pages for important languages like www.website.com/de for German. If we go for latter, how about when users browsing beside language page as they will be usually in English
-
Hi,
Thanks for the reply.
We are more interested in folders than different TLDs. In this case, how we gonna feed other pages of website to other language visitors?
For french, they will land on example.com/fr/ and if they browse to other pages, should all other pages must have French? If so what's the way to present "French" content to them? Just an auto-translation? Or French written content? Any best example site you can refer?
-
There are more than one possible answer for this. I believe it depends on your business needs.
You should let Google know about all the versions of the site you have via hreflang, that´s a line of code you must insert within the Let me give you an example:
Those lines are letting Google know that a specific page has an equivalent in spanish, french, portuguese and english.
All the versions should be included, even the one the visitor is actually reading.
That's the basic step, you can choose between having a folder per idiom (example.com/de) or a more specific TLD (example.de) a specific domain is great to point for specific countries and the folder structure is more suitable for pointing to different languages which may cover many countries (spanish may point only to Argentina if you use example.com.ar or to all spanish speaking countries if you choose example.com/es)
I'm sure the community will help you dig deeper on this, let me add some links to get more info on this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Splitting One Site Into Two Sites Best Practices Needed
Okay, working with a large site that, for business reasons beyond organic search, wants to split an existing site in two. So, the old domain name stays and a new one is born with some of the content from the old site, along with some new content of its own. The general idea, for more than just search reasons, is that it makes both the old site and new sites more purely about their respective subject matter. The existing content on the old site that is becoming part of the new site will be 301'd to the new site's domain. So, the old site will have a lot of 301s and links to the new site. No links coming back from the new site to the old site anticipated at this time. Would like any and all insights into any potential pitfalls and best practices for this to come off as well as it can under the circumstances. For instance, should all those links from the old site to the new site be nofollowed, kind of like a non-editorial link to an affiliate or advertiser? Is there weirdness for Google in 301ing to a new domain from some, but not all, content of the old site. Would you individually submit requests to remove from index for the hundreds and hundreds of old site pages moving to the new site or just figure that the 301 will eventually take care of that? Is there substantial organic search risk of any kind to the old site, beyond the obvious of just not having those pages to produce any more? Anything else? Any ideas about how long the new site can expect to wander the wilderness of no organic search traffic? The old site has a 45 domain authority. Thanks!
Intermediate & Advanced SEO | | 945010 -
Linking to other peoples you tube videos related to our "How to do " articles on our website. Is there Best practices ?
Hi All, We are currently writing some "How to do" articles on our tool hire website and as there is alot of DIY related you tube videos out there, we thought It would be good to link to some of these at the bottom of our articles. From an SEO perspective, is there any do's and don'ts with regards how we should implement this. We are unable to do our videos so linking to others would be our preferred option. Does anyone know if this would give an SEO ranking benefit even though it's an outbound link to someone's video etc. thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
SEO time
I wanto to be in the top of the google search. I am usiing a lot of SEO tools but... I have done it during one month. Do I have to wait more?
Intermediate & Advanced SEO | | CarlosZambrana0 -
Interlinking sites in multiple languages
I am working on a project where the client has a main .com site and the following additional sites which are all interlinked: .com site targeting US
Intermediate & Advanced SEO | | rachelmanning888
.com site targeting China
.HK site targeting Hong Kong All sites contain similar information (although the Chinese site is translated). They are not identical copies but being shopping sites, they contain a lot of similar product information. Webmeup software (now defunct) showed that the inbound links to the main site, from the additional domains are considered risky. Linkrisk shows them as neutral. The client wants them to be interlinked and would not want to remove the additional domains as they get a good amount of traffic. In addition, the messages and products for each country domain have been tailored to a degree to suit that audience. We can rewrite the content on the other domains, but obviously this is a big job. Can anyone advise if this would be causing a problem SEO wise and if so, is the best way to resolve it to rewrite the content on the US and Hong Kong sites? Alternatively would it be better to integrate the whole lot together (they will soon be rebuilding the main site, so it would be an appropriate time to do this).0 -
Buying a domain and redirecting it to your website (improves seo?)
hello everyone, imagine that I have a website with Pagerank 7, PA50 DA59... and there is another website who is my competitor... so I decide to buy them... Pagerank3 PA30, DA25.. So I redirect this website to my domain...Using google webmasters I say to Google that it was redirected... So does this improve my SEO or no? Do I get part of the link juice and so on? Can this really improve my rankings?
Intermediate & Advanced SEO | | FCRMediaLietuva0 -
Website.com/blog/post vs website.com/post
I have clients with Wordpress sites and clients with just a Wordpress blog on the back of website. The clients with entire Wordpress sites seem to be ranking better. Do you think the URL structure could have anything to do with it? Does having that extra /blog folder decrease any SEO effectiveness? Setting up a few new blogs now...
Intermediate & Advanced SEO | | PortlandGuy0 -
Best practice to disavow spammy links
Hi Forum, I'm trying to quantify the logic for removing spammy links.
Intermediate & Advanced SEO | | Mark_Ch
I've read the article: http://www.seomoz.org/blog/how-to-check-which-links-can-harm-your-sites-rankings. Based on my pivot chart results, I see around 55% of my backlinks at zero pagerank. Q: Should I simply remove all zero page rank links or carry out an assessment based on the links (zero pagerank) DA / PA. If so what are sensible DA and/or PA metrics? Q: What other factors should be taken into consideration, such as anchor text etc.0 -
I currently have a client that has multiple domains for multiple brands that share the same IP Address. Will link juice be passed along to the different sites when they link to one another or will it simply be considered internal linking?
I have 7 brands that are owned by the same company, each with their own domain. The brands work together to form products that are then sold to the consumer although there is not a e-commerce aspect to any of the sites. I am looking to create a modified link wheel between the sites, but didn't know if my efforts would pay off due to the same IP Address for all the sites. Any insight on this would be greatly appreciated.
Intermediate & Advanced SEO | | HughesDigital0