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I would not suggest working to get all of your facets indexed unless you can take steps to ensure quality and unique content is presented.  For example, the facet you provided shows the products filtered by load capacity, lift, etc.  If all of your facets were crawled and indexed, you would end up with a large number of pages that simply have a single product listed, which would in turn compete with your single product page.

Additionally, as you are not adding any additional unique content onto the page to further highlight the facets that are selected.. for example "These lift tables are rated with lift capacity for 300kg and 500kg with a 480mm width." .. I doubt you would see any improved rankings or traffic as a result of indexing these facets.

Lastly, I'm not aware that the URL structure you have provided for the facets is actually navigable by search engines at this point.  the # in the url typically creates a "break" in the url, with the crawlers parsing the content before, but after.  This isn't to say that it isn't a work in progress or that crawler behavior would change  (read: spiders get js now, flash, etc.).  But if you want those urls to get crawled, I would suggest implementing pushstate to force seo friendly urls for each facet..  alternatively you could look at a solution leveraging the ? instead of #  and = instead of : so the facets appear as query parameters.

Is it worth your time?  Depends on whether you think you faceted pages have enough value and weighting that they could rank alone.  It is also worth considering whether or not your faceted navigation is allowing for crawling of the paginated pages, therefore allowing full crawl/index of all of your products vs. only those available on the first page.

Good luck!

Jake Bohall

Hi Anders,

If you are going to use the widget, it needs to have a very strong and justifiable purpose to be linked to..   You might consider the relevance of the page/site that will be linking to you, and no-following all placement except those you feel are highly relevant .. just to try and minimize risks.

Cheers,

Jake

They are likely trying to help you out by getting OFN and Venturize into the meta description, as your default does not contain any of those terms.   If you feel those terms are more heavily associated with your brand, you might consider updating your description to reference and see if that fixes the behavior.

Typically Google does this to help you out, and pulls from the content of the pages, and your footer is the only element referencing the OFN keywords.

Cheers,

Jake Bohall

This sounds like a stereotypical badge linking campaign, and certainly carries some risk.  You are correct to assume you shouldn't use target keywords, etc.. in anchor text less you draw even more unwanted attention.   The "safe" practice would be to no-follow those links.

With the latest penguin update, the assumption is that these types of links, upon being identified, would simply be devalued, but the verdict is certainly not in at this point.

You might be better served, from a risk management standpoint, to consider giving your customers a js script code they can place on the site that shows off their badge, much similar to the way Google does this for their partners program, BBB does this for the live ratings updates, etc..     Then if you want to help your customers craft a blog post, or provide some additional information/resource they can write about in a blog/news section on their site, you might consider that in addition to the JS.

Cheers,

Jake Bohall

For your "main question":  I think the chances of this are slim if you maintain a quality site. Content review and moderation should be enforced in the forum to avoid any types of issues with low quality UGC... the migration is a good time to review the content you are copying over.

Regarding what your developer says, yes there is some risk of issues because of the forum, but if you do a good job moderating this shouldn't be any type of issue.  Lastly, I wouldn't expect any type of "penalty" carrying over to the other sections of your site as G has gotten pretty decent lately at separating wheat from chaff when assessing site quality.

As a suggestion: I would set-up each of those subfolders independently within GSC so you can monitor for any traffic/impression fluctuations, higher profile pages, etc. independently.

-Jake Bohall

Are you referring to having a page like this -- http://www.selectequipment.net/brands/Cutler-Hammer and simply adding a facet/filter for product type?

The individual product pages Should be optimized for Brand+Product+Model.

The faceted navigation within the site alludes to the fact that you can "drill down" onto a specific brand, but clicking the link takes to the general brand page vs. a page filtered for that brand...  or allowing you to filter product type when viewing by brand..

In this case, I would create the navigable heirarchy within the site to view all of the brands and filter by product type within the brand pages, essentially creating all of these "combos" you are talking about.  Further, I would create limits so pages with fewer than say 5 unique items (you determine appropriate #) are noindex,follow.   Lastly, I would make sure all product pages are also optimized to include the brand, product type, and part number as part of the optimization goals for each product page.

Hope this helps!

Cheers,

Jake Bohall

Have you tried re-applying for inclusion?

Have you read this - https://support.google.com/news/publisher/answer/40787?hl=en

Cheers,

Jake Bohall

Are you looking for information aside from having the site properly associated with a Google My Business page, using the local business markup, and incorporating references/content on the page to the Geo you are targeting?

Maybe you can provide some detail as to what you have already done, and what specifically you are running into?

Have you read this - https://mza.bundledseo.com/blog/local-seo-checklist

Cheers,

Jake Bohall

Hi Becky,

You don't need "product listing" schema.. you just simply markup each product on the page using the product schema - https://schema.org/Product...

I don't see any glaring issues with your pagination.

I do however, see the issue with displaying the products on the page continues..  Google most recently cached this page on 9/30 - http://www.key.co.uk/en/key/workbenches - and it still is only displaying a single product in the cache.   You might be able to get some insight into any JS that is being blocked by looking in GSC...   Using Google's mobile testing tool, it indicates there is some en-gb.js file that is being blocked, but I couldn't find it in the source.. so it must be referenced elsewhere.  I'm not sure if this is the issue, but It's a decent starting point.

Best,

Jake Bohall

A few things to consider:

• Are you sure you haven't built too many "good" links and penalized yourself for those terms?
• Is the site ranking for other terms, or other related terms?
• When you say you are getting nowhere, do you mean that you aren't front page, that your rankings have stayed exactly where they were, or that you continue not to appear in search results for that term?

If you have a solid authority domain laying around, you might try building some content on it related to your term and see if you get any coverage.  If you do, and the coverage is better than with the site you are trying, then odds are you have a tainted domain (either through your actions, or some previous actions), or you simply do not have enough authority to rank.

-Jake Bohall

Good questions...

1. How is the 2nd Site Used? The second, third, fourth and so on sites are wholly separate from your first and are used to test gray and black-hat strategies - whether they be paid links, forum profile links, article syndication, directories, comment spam, whatever.

2. What do you do in 3 years...? Let me ask you a counter question. What are you going to do in 3 years when you aren't making any money from your primary site because, like the last 15 years of Google's existence, they still don't have full control over gray and black hat strategies to allow your white hat strategies to work? I'll tell you exactly what you are going to do.

• You are going to laugh your way to the bank while intelligently continuing to reinvest the majority of your profits in your white-hat property.
• You are going to use the knowledge you learned about what links work, what keywords are easier to rank for, etc. to improve your white hat site.
• You are going to suffocate your competitors out of the SERPs as they find it harder and harder to compete against your niche-empire.
• You are going to look back on today and say, hey, that russ guy is fricken awesome. I should buy him a beer. Then you are going to call me up, and I am going to think it is totally weird, but I am a sucker for beer.

Linking Root Domains are the number of Individual Websites that are linking to you. For example, if you have 1000 links but they all come from different pages on the same website, that counts as only 1 Linking Root Domain.

My guess is that you need to acquire links to your homepage and your site as a whole from a wide range of different websites so as to build up your general site authority.

You still think that I am talking about the client's primary site.

Look, leave the main site alone - do it all white hat with great content and great links. I am totally on board with that.

Buy why not build 3 other sites and use the techniques that work NOW on them? Seriously, can you give me one strong reason why a webmaster should continue to stand by while Google's algorithm's can't keep up with his competitor's spam?

You keep running the race with 1 horse, and Ill keep running it with 20. We will see who wins.

Deserve the link.

Create new sites, copy their tactics, try out new ones. Ratting to Google will almost never work (too many fish to fry). Seriously, if something is working but is too black-hat for your main property, create another property. You can get a gorgeous wordpress theme for $35, get web hosting for $5/mo and register a new domain for $10, and get 9 articles of content written over at text broker for $5 bucks a pop. Now you have a website up and running for $100 on a new IP address ready to do whatever you want.

Churn and burn. Churn. and. Burn.

Hi Eric,

I understand it can be frustrating and challenging to succeed and manage client expectations when working in a competitive space where business may use tactics that your client is not comfortable with.  It's also unfortunate that links often have such a strong signal that rankings can still be achieved regardless of the quality of onsite SEO.

Typically many of the large publications no-follow their comment links and links on paid advertisements.  It is important to note that Google may still consider those links as part of some other signal and that achieving a placement on those sites can often lead to additional press, citations, etc. on other sites that may place followed links.

...  however, you must also consider that Google's goal is to confidently provide the website it believes searches will find most relevant to their query.  A few facts I quickly dug up on APB

• has been in business for over 50 years compared to your clients 10+ years.
• has a long history representing US Presidents, Foreign Prime Ministers, Martin Luther King, Andy Worhal, Mikhail Gorbachev, Dan Rather, etc. etc..
• has a record in the Guinness World Book as largest lecture agency in the world.
• has been receiving legitimate press with a 10 page feature in the NYT, repeat coverage in Newsweek, etc. since the 1960's

Regardless of the link sources, etc..  this business is in the knowledge graph and Google can reliably and confidently present this business to people searching for competitive terms. Now that I've tooted their horn a little, please don't feel overwhelmed or interpret this to mean you can't compete with large global companies that have a long history of success and are well established in the SERPs... this is why I love SEO.

However, to be successful, you need to change your mindset a little and focus on what you can control:

1. Instead of focusing on those highly competitive terms, you are going to have to "chip away" by finding and establishing your authority within various niches. Is there a specific industry or topic area where your client is more strong?  APB appears to have invested heavily in the civil rights space at one time, and also in the global leaders space.
2. Instead of counting their links and judging their link building practices, ask what you can do to build your own authority?  Can you build press around your clients talent?  Does your client sponsor/donate for charitable events?  Has your client written "the Bible" on various topics within the speaking industry?  Does your client have an internal publicist or PR agency getting their executives international speaking engagements?
3. What can your client do that they can't?  If you want to rank #1, you have to be better than them... make sure that message is clear to every person and machine....

Hope this helps!

Cheers,

Jake

site:plus.google.com "Lived in $city, $state" inurl:about

Scrape the results then extract the keywords.

Nofollowing them is fine, but honestly I think that links back are very tacky. You can always take credit via comments in the code, but an exposed link just doesn't make much sense. Advertising companies don't put their names on commercials, construction companies don't leave their names on your house, and web developers shouldn't leave their links on their clients' sites.

I'll give a shot at this...

Let's say you own "site.com", and on that site you have "site.com, www.site.com, and blogs.site.com"

The "Root Domain" metric, if you typed in "www.site.com" into OSE would include all 3, as it matches anything with the "Root Domain" in it.

The "Sub Domain" metric, if you typed in "www.site.com" into OSE would ONLY include links to the "www.site.com" sub domain. Yes "www." is actually a Subdomain of site.com, it just happens to be the subdomain everyone uses for general web traffic.

Each metric is useful for different things, but generally I look at the www.site.com subdomain metric.  In my opinion, most authority metrics are sub-domain specific (which is why a blog on wordpress.com or blogspot.com isn't immediately ranking for everything - the root domain doesn't matter, the subdomain does).

I just disagree with you. Even at the #1 position, you are missing out on 50+% of the available organic traffic for that keyword. Multi-site strategies are always the right way to go. Seriously, if you really believe that paid linking and black hat link building are dangerous to your and your client's sites, then why in the hell would you have only 1 property that is easily susceptible to a client buying links to and spamming?